central bank of india

Social Media Strategy

Social Media- where your customers are!

INDIA

is

Changing!

Are You?

Hair Raising Facts of Social Media

Social Media Channels Statistics

Banking 2.0 – The Big Shift

People are doing Fund Transfers, RTGS, buying Groceries to Gadgets, Clothes to Cars. Online!

Online Banking

The new tool people use for Bank transactions. SMS Services Redefining banking.

Mobile Banking

Customer Services going beyond complaints handling. Dedicated resource allocation. Focus is to give your Customers an experience they deserve.

Relationship Banking

How your friends are leveraging Social Media!

Competitor

Analysis

What Indian

Banks are

doing on

Social Media?

ICICI Bank & Financial Services

Report Card

Likes Share Followers Tweets Followers Employees Views Subscribers

483277 28654 5319 8742 39982 22825 188138 178

TwitterFacebook LinkedIn YouTubeSocial

Score

Content Distribution

Product

Topicality

General Info

Media

Overall Verdict

Engagement

Fun Factor

Customer Service

Quiz and Contests

Visual Appeal

IDBI Bank

IDBI Bank

Report Card

Likes Share Followers Tweets Followers Employees Views Subscribers

651645 3008 15380 824 5207 3182 83564 7440

TwitterFacebook LinkedIn YouTubeSocial

Score

Content Distribution

Product

Topicality

General Info

Media

Overall Verdict

Engagement

Fun Factor

Customer Service

Quiz and Contests

Visual Appeal

HDFC Bank

Report Card

Likes Share Followers Tweets Followers Employees Views Subscribers

114569 3212 3965 4839 31006 20196 55438 131

TwitterFacebook LinkedIn YouTubeSocial

Score

Content Distribution

Product

Topicality

General Info

Media

Overall Verdict

Engagement

Fun Factor

Customer Service

Quiz and Contests

Visual Appeal

Kotak Mahindra Bank

Report Card

Likes Share Followers Tweets Followers Employees Views Subscribers

9102 183 440 1741 9756 5821 10228 14

TwitterFacebook LinkedIn YouTubeSocial

Score

Content Distribution

Product

Topicality

General Info

Media

Overall Verdict

Engagement

Fun Factor

Customer Service

Quiz and Contests

Visual Appeal

Central Bank of India

Social Media

Sentiment

Online

Diagnosis

Last 30 Days

Total No. of Mentions of Central Bank of India on Social Media

843

62.7% Mentions, only on Twitter

What People are Tweeting about CBI

Negative Positive

How Social Media Platforms React?

Information

dissemination

Brand

Building

Sustained

engagement /

conversation

SEO

Gradual Rapid

Recommended Content Distribution

Phase 1

Phase 2

Taking the first Steps in Social Media

Phase 1

Launch buzz

Blogs

Wikis

Contests

Offline Events

Seedings

Facebook- Kick the Buzz

What can be better than

opening a dialogue with your

Customers After 100 Years of

Existence.

Imaginary Creative depiction

Integration with Twitter

and YouTube 100 Years Celebration Tab with

Features like Heritage Quiz, 100

reasons to bank with us and a

customer Support Initiative

Facebook- Shedding the Conventions

Introducing your staff. Write up about a

Day in his/her life at office to show the

hard work which goes in to extend Services.

Such Posts have worked magic for

organizations globally

Shedding the image of Conventional Nationalized Bank to give

a Brand new Young and Customer Friendly image to Young

Audience and NRIs

Facebook- Quiz, Contests & Banking Tips

Contests to Reach more people

and get them talking about us!

Useful Tips on investment & banking

Heritage Quiz

to make them

familiar

Twitter- The New ‘TouchPoint’

Launch of CBI’s own Impulse Customer Care handle

Customers will find a new

face of Central Bank’s

customer support in the

form of Tweet-Bird!

Twitter- The ‘Fastest’ Troubleshooter

Quick Customer

Query disposal

mechanism will result

in high customer

satisfaction and Brand

Dependability

Central Bank of India- All Ears to their Customer on Twitter

Twitter- Contest, Campaigns & Products

Product

Promotions

on Twitter

Photo

Blogging and

Promotional

Campaigns

Contests and Quiz to spark a conversation and trend

Central Bank Of India- Trending Ahead!

Integration

with

Facebook

& YouTube

Blogs- The Subtle Marketing

Creating buzz,

building brand

recognition and

driving traffic

through blogs

Tips on Smart Banking

NRIs Investment Tips

Dos and Don'ts of Online banking

Stocks and Related Tips

Snowball Blogging on Banking

Troubleshooting FAQs

Recommendations > Promotions

Third Party Responses resulting in

better Brand Creditability

Better Rankings Due to Original

Content

Better Engagement and Brand

Presence

Blogs Effects

Blogs- Hitting many birds with one stone

Wikis- Bible of Information

Wiki Articles on- Bank and its History and heritage

Founder and Important Leaders in Bank

Bank Schemes and products

NRI Services Portfolio

Branches and ATM- Location and

Descriptions

Seedings- Driving Traffic ‘Organically’

Triggering Discussions on Investment Forums

Writing Third Party Responses

Starting Threads on Banking Forums

Planting Hyperlinks on the most Visited

Websites

Writing Neutral Reviews on Discussion Boards

Cross-Linking FB page, Twitter Handle with the

most popular ones.

Pressing the Gas Paddle

Phase 2

YouTube- CBI’s own Video Channel

Phase II will be

triggered with the

official channel of

Central Bank of India

on YouTube- World’s

Second Largest Search

Engine.

YouTube- Videos and More!

Promotional Videos, TV

Commercials and Product Videos

Video Blogs of Bank’s

Important and Senior

Officials and Important

People from Banking

Industry

Facebook and Twitter Integration

YouTube- Customer’s Destination

Videos on Banking Made Easy, Safe Online

Transaction Guide etc. to keep Viewers Engaged

A mascot can be created as banking

advisor for young investors and NRIs

and videos can be uploaded

LinkedIn- Professional’s Paradise

Launch of LinkedIn profile and

Group will put CBI in the reach of

Professional Netizens and NRIs

LinkedIn is the most preferred destination for

working Professionals and is also the fastest

growing professional Network

LinkedIn- HR Solutions

Webinars Discussion Boards

Virtual Brainstorming

LinkedIn has emerged as biggest HR solution and tool for

Organizations worldwide

Presence on G+ will be maintained Primarily to

make Central Bank of India Search Friendly

Eye Catching Bio

Related Circles

Conversations on Hangouts

Mobile Marketing- The Next Big Thing

Indian Users are now

available on mobiles

and using Swiss-knife

like all-in-one

Smartphones

Mobile App- CBI goes Handy!

Developing and Publishing Mobile

apps for iTunes and Android market

Will include-

Banking Services

Branch and ATM Locator

Social Badges

Banking FAQs

Quiz and Games on Investment & Banking

Financial News Updates

Forums for Online Reputation Management

Forums make the most

effective subtle marketing

Channel

Answering Questions on various Forums

Promoting CSR activity through Charity Forums

Forums on Current Affairs

Starting a fresh new forum to promote Products

Starting Community Building Forum

Facilitating Young Talent through Forums

Forums can be used in Multi-Faced

manner for Brand Building and

promotions.

Execution Plan

Execution Strategy Overview

Phases- Phase 1 Phase-2

Duration 4 months 3 months

Paid Ads Yes No

Continuity Yes Yes

Insights Monthly Bi-Monthly

Revision Quarterly Monthly

This is a Proposed Execution

Strategy, Can be altered to the needs

of Organization.

Presentation for the same can be

arranged at Client’s Convenience.

Cost and Terms & Conditions can be

disclosed after assessing the exact

requirements of Client.

For Buzzooka Consulting-

Somesh Jagga | +91.955.533.6445

Somesh.jagga@buzzooka.in | www.buzzooka.in