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FPA.COM.AU

123,000website visitors

APRIL - JUNE

CONSUMER ADVERTISING 2016

CAMPAIGN WRAPThis year’s advertising campaign reached 6 million Australians online with the message about the high education and ethical standards of a CERTIFIED FINANCIAL PLANNER® professional.

From April – June, our advertising was seen and heard in 44 newspapers, on 41 radio stations, in 6 magazines and e-newsletters, and on over 20 websites.

For the first time, we included exciting new elements, such as advertising in national magazines and mobile advertising.

The mix of advertising channels were chosen to ensure as much geographical coverage across Australia as possible - regional and metro.

Here’s a snapshot of the advertising results:

Online Advertising

2015

20166m

4.8m

FIND A PLANNER

41,000 Our ads generated

22,800Find a Planner

searches

APRIL - JUNE

41 clicks online

6 millionAustralians saw our ads online

1,800

REALESTATE.COM.AUCONVERTED THEHIGHEST NUMBEROF CLICKS

NEW! MAGAZINE ADVERTISING

Ads on mobiledevices performedthe best

NEWSPAPER ADVERTISING

50 print ads ranacross 44 national,metro and regionalnewspapers.