cf presentation 11.8

Social Entertainment on Your Mobile Device

Founder & CEO

Started Sheena Allen Apps at age 22 with a non-technical background

Bootstrapped Sheena Allen Apps to 5 apps, 1.4M+ downloads

Featured in Mississippi Business Journal (2x), Clarion Ledger (MS state-wide newspaper), Innovative Pointe Magazine, Under30CEO.com, Blerdology, TheRecapp

Sheena Allen

…Previously Released Apps

InstaFunds 11,639 total downloads

70,368 total downloads

1,316,215 total

downloads

13,998 total downloads

48,931 total downloads

* Download count through mid October 2013* Every app has been ranked in its category (with Dubblen being ranked in the Overall category)

Gap In the Market Ability for brands, retailers, and celebrities to have direct engagement with their followers and/or customers.

Combining User Engagement and Gamification

People have tried to create exclusive hashtags on other popular photo sharing platforms, such as Instagram, but have been unsuccessful.

The Solution

The app will give users a new subject every 24 hours (popular subjects or current events to better pull in users when possible)

Allows target user engagement by allowing users to also create subjects and have their followers upload the content.

Each subject is exclusive. Only one subject per picture. Each subject has an owner.

Organizes pictures based on subjects/topics

Business Model Freemium app with (1) Paid Memberships or (2) Pay-Per-Subject

1. Basic (Free), Plus ($3.99), Pro ($7.99), and Premium ($19.99) Memberships

2. $0.99 for every Pay-Per-Subject

PicSubject Marketplace

Sell popular subjects to other users on SubjectStore.com. PicSubject gets 5% of each sale.

Data

Provide Analytics to brands/companies

Subject of the Day

Pay to be the subject of the day

Business Model Freemium app with (1) Paid Memberships or (2) Pay-Per-Subject

1. Basic (Free), Plus ($3.99), Pro ($7.99), and Premium ($19.99) Memberships

2. $0.99 for every Pay-Per-Subject

PicSubject Marketplace

Sell popular subjects to other users on SubjectStore.com. PicSubject gets 5% of each sale.

Data

Provide Analytics to brands/companies

Subject of the Day

Pay to be the subject of the day