cfm panel research

Ask  your  customers  to  the  table  

Panel Research

The world has changed

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Consumers have changed

•  More  skep4cal  

•  Want  to  be  engaged  •  Willing  and  able  to  share  informa4on  

•  Word  of  mouth  is  important  •  Use  mul4ple  informa4on  sources  

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Research must change

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What is panel research

Panel  research  is  Web-­‐based,  drawing  on  large  databases  of  interested  par4cipants.  

It  is  research  with  greater  depth,  producing  more  ac#onable  data.  

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The advantages

Overcomes  built-­‐in  biases  and  limita4ons  of  conven4onal  research    

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How it compares

Panel  surveys   Telephone  surveys  

•  Interac#ve        •  Mul#ple  contacts        •  Richer  ques#ons  

•  One-­‐way  •  Snapshot  in  #me  •  Simple  ques#ons  

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How about focus groups

Online  focus  groups   Live  focus  groups  

•  Larger,  more  groups        •  Target  par#cipants  •  Not  geographically  limited  •  Itera#ve  conversa#ons  

•  Groups  of  8  to  10  •  Screen  for  selec#on  •  Restricted  by  geography  •  90-­‐minute  sessions  

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Panel research values

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What we do

Marke4ng   Public  Policies  

Online  surveys   Focus  groups  

Customers   Voters  

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How does it work?

Influen4als  

Influen#als  are  people  who  are  well-­‐read,    knowledgeable  and  willing  to  share    

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Quantitative studies

•  Collect  meaningful,  ac4onable  informa4on  •  ID  demographics,  behaviors,  Inflluen4als  •  Opt-­‐in  permission  for  future  research  

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Segment findings

Panel  sizes  large  enough  to  assess    a  market,  state  or  region  

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Qualitative studies

Online  focus  groups  of  up  to  20  persons  each  

in  72-­‐hour  conversa#ons  

Influen4als  

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Informed marketing, branding

Clear  messaging  

Targeted  advocacy  

Strategic  approach  

Constant  updates  

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Time IS money

Reduces  guesswork  

Cuts    soO-­‐costs  

Customer  focus  

Streamlines  decision-­‐making  

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Good match with social media

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Panels foster engagement

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Why panels work

Customers  want  to  be  asked  and  be  involved.  

Clients  need  efficient  way  to  engage  customers.  

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What do you want?

Ask  your  consumers  to  the  table.  Panel  research  can  help.  

OR

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