ch 2 class exercise 3. lego in consumer robotics 1.lego was facing fierce competition from computer...
Post on 25-Dec-2015
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Lego in Consumer Robotics1. Lego was facing fierce competition from computer games;
declining birth rate.2. Other segments:• Housewives: robots for household chores.• A scaled down version with simpler interface for children.
Children, once addicted, will become future enthusiasts.3. Different brand names.4. Extensions:• Different covers, software.• Control robots remotely from a mobile phone or iPad. • Versatility: create robots ranging from humanoids to animals
and vehicles with the same basic building block. • Quicker and easier for robot creators to build and program a
working robot in just 30 minutes.
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