ch 3 - airport mobile website evaluation: terminal navigation and commercial revenue
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the airport in your hands
Economics. Business and Tourism
One section of the overall presentation for the PhD thesis titled “Airport Mobile Internet”
Airport Mobile Website Evaluation: Terminal Navigation and Commercial Revenue
Luis Martín-Domingo | www.aeriport.com
Ch1 Ch2 Ch3 Ch4 Ch5 Ch6 Ch7
Overview
20
15
20
11
20
12
20
13
20
14
20
16
20
10
Q
€
URL URL
ACI
Background
Public Utility
Airport Challenges
«
Guiding Passengers Commercial Revenue
« €
Recent Trends
Source: SITA
http://www.internetworldstats.com
Airport Mobile Websites
Source: dfwairport.com - as ın Feb 2011
Objectives
Easy Access
Q Quality Info
€ Commercial Info
Methodology
ACI
URL URL
100
Tourism
Evaluation of 3 Items
Easy Access
Q Quality Info
€ Commercial Info
General Results
32%
42%
6%
Results
Easy Access
Q Quality Info
€ Commercial Info
55%
9%
Conclusions
Easy Access
Q Quality Info
€ Commercial Info
the airport in your hands
Airport Mobile Website Evaluation: Terminal Navigation and Commercial Revenue
Universidad de Las Palmas de Gran Canaria
Luis Martín-Domingo | www.aeriport.com
Text and presentation available at www.aeriport.com
Thank you!
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