ch 8 top 10 questions
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Top 10 Questions for Chapter 8: Identifying Market Segments and Targets
harold ceasar t. verayo
Rold ON TIME
1. _____ marketing reflects a growing trend called grassroots marketing.
a) Localb) Nichec) Targetd) Micromarketing
p.250
2. A _____ is a more narrowly defined customer group seeking a distinctive mix of benefits.
a) segmentb) subsegmentc) niched) subgroup
p.249
3. In _____ marketing, the seller engages in the production, distribution, and promotion of one product for all buyers.
a) segmentb) massc) niched) target
p.248
4. _____ combines operationally driven mass customization with customized marketing in a way that empowers consumers to design the product and service offering of their choice.
a) Customerizationb) Mass marketingc) Micromarketingd) Niche marketing
p.252
5. In _____ segmentation, buyers are divided into groups on the basis of their knowledge of, attitude toward, use of, or response to a product.
a) demographicb) psychographicc) behaviorald) geographic
p.263
6. _____ segmentation calls for dividing the market into groups based on age, family, size, family life cycle, gender, income, etc.
a) Demographicb) Geographicc) Behaviorald) Psychographic
p.255
7. A company uses _____ invasion plans to enter one segment at a time.
a) segment-by-segmentb) micro segmentc) counter segmentationd) target marketing
p.271
8. A _____ is a set of segments sharing some exploitable similarity.
a) macrosegmentb) supersegmentc) conglomerated) selective segment
p.269
9. In _____ specialization a firm selects a number of segments, each objectively attractive and appropriate.
a) marketb) differentiatedc) full marketd) selective
p.269
10. With ________ the firms makes a certain product that it sells to several different market segments.
a) market specializationb) position specializationc) product specializationd) differentiated specialization
p.269
1. _____ marketing reflects a growing trend called grassroots marketing.
p.250
a) Localb) Nichec) Targetd) Micromarketing
2. A _____ is a more narrowly defined customer group seeking a distinctive mix of benefits.
p.249
a) segmentb) subsegmentc) niched) subgroup
3. In _____ marketing, the seller engages in the production, distribution, and promotion of one product for all buyers.
p.248
a) segmentb) massc) niched) target
4. _____ combines operationally driven mass customization with customized marketing in a way that empowers consumers to design the product and service offering of their choice.
p.252
a) Customerizationb) Mass marketingc) Micromarketingd) Niche marketing
5. In _____ segmentation, buyers are divided into groups on the basis of their knowledge of, attitude toward, use of, or response to a product.
p.263
a) demographicb) psychographicc) behaviorald) geographic
6. _____ segmentation calls for dividing the market into groups based on age, family, size, family life cycle, gender, income, etc.
p.255
a) Demographicb) Geographicc) Behaviorald) Psychographic
7. A company uses _____ invasion plans to enter one segment at a time.
p.271
a) segment-by-segmentb) micro segmentc) counter segmentationd) target marketing
8. A _____ is a set of segments sharing some exploitable similarity.
p.269
a) macrosegmentb) supersegmentc) conglomerated) selective segment
9. In _____ specialization a firm selects a number of segments, each objectively attractive and appropriate.
p.269
a) marketb) differentiatedc) full marketd) selective
10. With ________ the firms makes a certain product that it sells to several different market segments.
p.269
a) market specializationb) position specializationc) product specializationd) differentiated specialization
Top 10 Questions for Chapter 8: Identifying Market Segments and Targets
harold ceasar t. verayo
Rold ON TIME
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