chad hart assoc. professor of economics, iowa state university steve johnson isu extension farm...

Extension Risk Management Education National ConferenceDenver

April 3, 2013

Steve JohnsonISU Extension

Farm Management Specialist

Ed Kordick Commodity Services

Manager,Iowa Farm Bureau

Presentation Objectives:

• Focus on Curriculum: Developed to complement Commodity Challenge: an online market simulation game

• Examples of Training Material/Methods

• Results and Lessons Learned

Training Methods:

• Marketing Tools Workbook: includes activities

• Website with pre-recorded educational segments that accompany the Workbook

• Participant contact: at meetings and via e-mail (Workbook Wednesday!)

Winter Pilot, 2010-11

3-Ring Binder with inserts

Marketing Tools Workbook

2011 - 2012 2012

Marketing Tools Workbook2012 - 13

Example Activity

Example Activity

Example: Planning and Transaction Log

Example Activity

Learn to use Elevator Websites

Education Objective: Track markets weekly: Workbook Wednesdays !

Weekly Tracking Table through 2/6/13

Evaluation Results

• Over 300 participants since November 2011• 57 returned online and end-of-meeting

evaluations• Improved awareness of how cash, future and

option markets work• Increased knowledge about marketing tools• Learned new marketing skills by trading

futures and options without real financial loss.

Lessons Learned• Self-directed learners benefitted the most• Multiple ways to learn: totally online,

Workbook, webcast recordings, small groups• Computers on site at first class to assist with

secure log-ins• Weekly instructor e-mails to provide participant

encouragement and answer questions• Fits well over 15 weeks (semester course) or

mid-November to March (Ag Marketing Clubs)

Extension Risk Management Education National ConferenceDenver

April 3, 2013

Steve JohnsonISU Extension

Farm Management Specialist

Ed Kordick Commodity Services

Manager,Iowa Farm Bureau