challenge the bank scenario

Post on 11-Apr-2017

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New Scenario for financial and banking players? Maybe more then one starting from the customer. Customer

Engagement

The evolution of banking scenario.

MULTICHANNELyesterday

OMNICHANNELyesterday - today

ONE CHANNELtoday - tomorrow

ONE CHANNEL APPROACH: VALUE FOR CUSTOMER, RESULTS FOR BANKS

NEW ROLE FOR RETAIL SPACE.

PAY FOR TIME NOT FOR PRODUCT

TRY IN STORE BUY AT HOME BUY SCANNING YOUR HOME PRODUCTS

1. DIGITAL BANK ERA ED “ANYTIME/ANYWHERE CUSTOMER” ONE CHANNEL APPROACH: VALUE FOR CUSTOMER, RESULTS FOR BANKS

2. SERVICE DESIGN APPROACH TO DELIGHT THE CUSTOMER ONE CHANNEL APPROACH: VALUE FOR CUSTOMER, RESULTS FOR BANKS

3. LANDSCAPE DESIGN TO BOOST BRAND PROMISEONE CHANNEL APPROACH: VALUE FOR CUSTOMER, RESULTS FOR BANKS

4. PRODUCT HOT SPOT TO VALORIZE BANK OFFER ATTRACTING NEW CUSTOMERS

ONE CHANNEL APPROACH: VALUE FOR CUSTOMER, RESULTS FOR BANKS

5. ONE POSITIONING, DIFFERENT WAY OF INTERACT WITH THE CUSTOMER

Rinforzo brand

product brand experience

ONE CHANNEL APPROACH: VALUE FOR CUSTOMER, RESULTS FOR BANKS

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