changing the way we work - cisco- thomas friedman – hot, flat & crowded “the three-hour...

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Changing the Way We Work

Text Voice, Video

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Collaborative Tools O

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“New tools improve communication, foster collaboration and further integrate our systems. Wikis and other forms of social media enable analysts to instantly communicate with their colleagues regardless of location”

— Vice Admiral Robert Murrett

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Cisco Strategic Direction

Secure Inter-

Organization

Interoperable, Open

Architecture

Flexible Consumption

Models

Video Communications

Enterprise Social

Software

Integrated Experience

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Technology and Business Needs Converging

 Always available  On / off campus

 Video communications  1+1 =3… Video + Voice

 Voice, video, unified messaging, virtual teams

 Employee productivity

 Virtual Desktop delivers business apps

 Driving TCO reduction

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What is Integrated Architecture?

•  Voice, Video & Data systems have evolved and converged

•  Compute, storage, network, endpoints, and collaboration

•  Foundation for video-centric information sharing culture

•  Interconnection of physical and virtual environments

•  Social, Real-time

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What is Integrated Architecture?

Advanced Technologies in 3 categories:

•  Data Centers (& cloud) •  Collaboration (& UC) •  Borderless Networks

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID

Tom Gillis VP/GM, Security Technology Business Unit

Virtualized Data Center On-Premise Cloud Containerized

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© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID

Tom Gillis VP/GM, Security Technology Business Unit

Integrated Collaboration Unified Digital Social Communications Media Networks

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Cisco Integrated Collaboration Architecture

Infrastructure Network Storage Virtual Machines

Collaboration Services

Presence

Location

Session Management

Policy and Security Management

Client Frameworks

Content Management

Tagging

Communication and Collaboration Applications

Conferencing Video Conferencing

Enterprise Social Software IP Communications

Messaging Mobile Applications TelePresence

On Premises SaaS Hybrid

Solution: Cisco Integrated Collaboration for the IC

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID

Tom Gillis VP/GM, Security Technology Business Unit

Borderless Networks Secure Wireless Mobile

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4  Pillars  of  Cisco  Security  

Iden%ty  Based    Networking  

Integrated  Threat  Detec%on  &  Defense  

Secure  Mobility   Cloud  /  Virtualiza%on  Security  

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- Thomas Friedman – Hot, Flat & Crowded

  “The three-hour meeting was held virtually through Cisco Systems’ TelePresence system, over the Cisco network, in which your team sat in a studio and the other team was vividly illustrated on a wall-size TV screen in 3-D. The Cisco TelePresence makes people look and sound just like they do in person, offering life-size images of each meeting participant, high- definition video, and spatial audio, which creates the dynamic of voices coming directly from the participants. It is so realistic you all felt as if you were at the same table in the same room, even though you were half a world apart. In fact, it was all so realistic, and the images so life-size, that when the meeting ended you got up and tried to shake hands with someone on the screen, eliciting laughter all around. (P. 235)

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5 things to know Video is the pinnacle of user experience

Open standards are critical

Mobility and virtualization are changing behavior

Business class social media is the App platform for business

The Millennial generation of digital natives are driving the shift to real-time, ad-hoc, global, social collaboration

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Integrated Architecture Event Series

4 Events for FY11 •  Collaboration & UC •  Virtualization and the IC Cloud •  Cybersecurity

- Establishing Trust, Visibility, and Resilience •  Secure Mobility

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Integrated Architecture Presenters

The Presenters: Their Architecture:

Joel Bonvicini Collaboration & UC

Pete Gaffney Telepresence

John Lindamood Digital Media System