channel connect for mobile

© 2010 MediaMind Technologies Inc. | All rights reserved

Mobile 3rd party adserving

XXX | XXXX

July 2010

Channel Connect for Mobile

© 2010 MediaMind Technologies Inc. | All rights reserved

▸ Mobile landscape

▸ Integrated partners

▸ Standard formats

▸ Rich formats

▸ Easy set up

▸ Integrated reporting

▸ Case study

Agenda

© 2010 MediaMind Technologies Inc. | All rights reserved

Channel Connect for Mobile

© 2010 MediaMind Technologies Inc. | All rights reserved

Adserving solutions are accessible...

AdvertisersMedia

AgenciesPublishers/

Carriers Consumers

...through mobile publishers only

Current challenge

© 2010 MediaMind Technologies Inc. | All rights reserved

Get reports from each publisher

Consolidate reports

Finally consolidate display + mobile

Send media plan to each publisher

Send creatives to each publisher

Send changes to each publisher

Media Agency

Current process

© 2010 MediaMind Technologies Inc. | All rights reserved

Changing the rules of engagement

AdvertisersMedia

AgenciesPublishers/

Carriers Consumers

MediaMind integration

© 2010 MediaMind Technologies Inc. | All rights reserved

MediaMind integrates direct with

mobile ad servers / publishers

Media Agency

Managing mobile made easy

© 2010 MediaMind Technologies Inc. | All rights reserved

Available now!

Certification Update

Coming soon!

© 2010 MediaMind Technologies Inc. | All rights reserved

Eyeblaster supports all mobile banners• Old MMA guidelines

• New MMA guidelines (aspect ratio 4:1 and 6:1)

• Custom

A suitable creative is served to match the deviceFour ad sizes are used to cover the full spectrum of mobile phones

MMA = Mobile Marketing Association

Serving solution

© 2010 MediaMind Technologies Inc. | All rights reserved

Mobile ads are composed of;

Mobile banners

image

text link

…landing Page

Unique and conversion counting available in Q3

© 2010 MediaMind Technologies Inc. | All rights reserved

Mobile Flash Banner

Mobile rich media (Q3)

© 2010 MediaMind Technologies Inc. | All rights reserved

Mobile Expandable Banner

Mobile rich media

© 2010 MediaMind Technologies Inc. | All rights reserved

Mobile Click-to-action Banner

Click-to-video

Mobile rich media

© 2010 MediaMind Technologies Inc. | All rights reserved

Easy setup

List of mobile networks and publishers

© 2010 MediaMind Technologies Inc. | All rights reserved

Mobile results integrated with online

List of mobile ads

List of mobile sites

Integrated reporting

© 2010 MediaMind Technologies Inc. | All rights reserved

Channel Connect 4 Mobile results

• Overall 0.24% ctr *

• N95 0.08% ctr

• iPhone 0.42% ctr

• 823 identified handsets

* Current online display benchmark is 0.07% click-through rate

© 2010 MediaMind Technologies Inc. | All rights reserved

Mobile offering summary

• Extends ad serving from online to new channels

• Create, deliver, manage and analyse mobile campaigns

• Report on mobile publisher and handset performance

• Continue to use award winning MediaMind reporting tools

• Reach major mobile publishers and networks

© 2010 MediaMind Technologies Inc. | All rights reserved

Thank you