chaos presentation @ rapid results marketing workshop

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Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)

TRANSCRIPT

Conquering

CHAOS:A 5-Step

Planning and Performance

System

What is CHAOS?

A condition or place of great disorder or confusion!

CHAOS = The opposite of Order

What is CHAOS Management?

The management of swirling flows of informationThe management of “Issue Storms”!

CHAOS Management – Business Plan

The Root Solution to CHAOS Management is… NOT A BIG Business Plan!

CHAOS Management Solution

To Conquer CHAOS You Need A FAST & EASYPlanning & Performance System

Boy, do we plan…

But We Fail To Plan The Cash Flow To Fulfill our Dreams!

Boy, do we plan…

We Fail To Business Plan!!!

Huh???

5 REASONS BUSINESSE

S FAIL TO PLAN

Reason #1

What is a

Business Plan?

Reason #2

Takes too long

Reason #3

Who’s the

Business Plan for?

Reason #4

Sustainment ?

Reason #5

It’s in my

HEAD!

Nothing is real until……

…it can be shared!

Telepathy

Until we have found the source of telepathy a business plan in the head is no business plan at all!

“BUSINESS PLANNING IS IMPORTANT”

5 REASONS BUSINESSES

NEED TO PLAN

Reason #1

Clarify the Future

Reason #2 Make better decisions

Reason #3Focus on the right priorities

Reason #4

Be a GREAT Strategist

Bonus Reason #6

Peter Drucker Said To

It’s Been Broken• Bankers • Accountants • Gov’t Offices• Consultants • Do-It-Yourself

“BUSINESS PLANNING CAN BE EASY & FAST”

5 SECRETS TO EFFECTIVE

BUSINESS PLANNING

Secret #1

VISION STATEMEN

T

Secret #1

VISION STATEMEN

T

What Are You Building?How

Much?By

when?Doing what?

For whom?

Where?

Where:• By When = 3 years not 5 • How much = Revenue in 3rd Year• For Whom = Best/Perfect “Customer”

Secret #2

MISSIONSTATEMEN

T

Why Does This Business

Exist?

Format of a Mission Statement4 – 8 Powerful Words

Be expressiveCommunicate an image

Secret #3

ANNUAL OBJECTIVE

S

What Will Be

Measured?

Verb

Noun

Date

Secret #4

Strategies

How will this

company be built?

Format of a Strategy = BHAG + 3 – 4 ways to implement towards the achievement of the BHAG

Eg. Business Planning

BHAG = Perfect Business Planning3 – 4 ways to implement towards BHAG:1. Engage in Plan min. Quarterly2. Measure Objectives3. Integrate into Organization 4. Retain Plan Advisor Quarterly

Current Strategies to build BHAGs against?

• Culture: Giving, Learning, Performance• Employee: An Employer of Choice• Customers: Have Raving Fans• Technology Leadership• Brand Image• Social Media• Grow Business as Industry Leader

Secret #5

ACTION PLANS

What work must be done?

Verb

Name

Due Date

Action Plans – Other Considerations

• Projects that produce RESULTS• No more than 9 in play at a time• Maximum 3/Quarter• Creates a Rolling Quarterly Plan

Action Plans – At Work (Post-Q3)Q1 Q2 Q3 Q4

Launch New Prgm 01/20/2012

EvaluateNew Pgrm 03/31/2012

Review 90-Day

Bookkeeper

09/10/2011

Test New Pgrm

11/31/2011

Evaluate Social Media Plan

02/15/2012

Dev New Pgrm

09/15/2011

Evaluate Google

Analytics 12/05/2011

Initiate Social Media Plan

09/30/2011

Complete 2012

Mktng Plan

12/20/2011

BONUS Secret #6

ONE PAGE BUSINESS

PLAN

Bonus….Secret #6

1 PAGE

The Oldest Recorded Family Business

Sustainability!!!

578AD – 2007

…14 Centuries

Just

Post-Rapid Results Workshop Offer

1. FREE BOOK, CHAOS: How Business Leaders Can Master The Power Of Focus

2. FREE FOCUS Destination; 8-Steps for Plan Sustainment

3. FREE FOCUS Yourself; A 10-Step Business Plan

4. FOCUS Activation Full Day Webinar 12/09/2011@ $785.00 + HST

Register for ANY at our SHOW TABLE

The Focus Firm

Just $485.00 + HST Nov 14/15 Registrations

only

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