chapaa kazi presentation

Entrepreneurship reality Television show

CUEA - MARCH 2014

Need for Local Content inspires Capacity

Building through Reality Television

1985 Ministry of Commerce and Industry through the Kenya Industrial Estates survey showed that out of 20 MSE Trainees, only two were considered to be successful.

GOK baseline survey of 1999 estimated that 80% of the MSEs failed within their first three years after starting up.

MSEs rose from 3.3 million in 2000 to 4.6 million in 2003 (GOK, 2004 )

CUEA - MARCH 2014

Advertisement revenue

sponsorship revenue

Logline; Engaging Up-and-coming entrepreneurship

groups in a contest of convincing a penal of business

mentors, venture capitalists or Loan officers to approve

their business proposals for instant funding.

Scenes; business site visits, vigorous entrepreneurs

training and intensive business plan presentation.

CUEA - MARCH 2014

Source: Afrobarometer (www.afrobarometer.org)- 2003, 2005, 2008

2008 survey showed 3.2 million have television sets. 1.8 million television set owners are in rural areas 1.4 million are in urban Centres

CUEA - MARCH 2014

Source: Afrobarometer (www.afrobarometer.org)- 2003, 2005, 2008

How often do you listen to/read the following for news? (% of Respondents)

CUEA - MARCH 2014

O

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Television allocated 2% share of time to reality TV program contributing

4% of viewership time amounting to about KES 1.3 billion by 2011 CUEA - MARCH 2014

CUEA - MARCH 2014

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CUEA - MARCH 2014

ITEM COST (in KES)

Production (Equity) 60,000,000

Capacity building (GOK) 700,000,000

Airing (Media Partner) 40,000,000

Incubation (Partner) 50,000,000

Total 850,000,000

For 20% share CUEA - MARCH 2014

March–August 2014 Fundraising & Pilot

August-December 2014 Recruitment of Participants & Pre-Production

May–December 2015 Production

June–December 2015 Post-Production

October 2015 National satellite feed to KTN stations

November 2015 First carriage report due

December 2015 Second carriage report due

January 2016 Third carriage report due

February 2016 Fourth carriage report due

March 2016 Series Re-feed and Fifth carriage report

document

CUEA - MARCH 2014

CUEA - MARCH 2014