chapter 7-motivation
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Chapter-7 1
CHAPTER-7
MOTIVATION
Chapter-7 2
Objectives of the Chapter
Definition of motivation Classifications of motives The content theories of work motivation The process theories of work motivation The contemporary theories of work motivation Motivation of performance through job design
and goal setting Application of goal setting to organizational
system performance
Chapter-7 3
Definition of Motivation
Motivation is defined as “The willingness to exert high level
of effort towards organizational goals, conditioned by efforts,
and ability to satisfy some individual needs.”
Stephen P Robbins
it is condition that is initiated by a physiological or
psychological deficiency or need in an individual, which
causes the individual to behave in a certain manner in
order to achieve a particular goal or incentive.
Chapter-7 4
Elements of Motivation
Physiological/ Psychological
deficiency(NEED)
Achieves a particular goal(INCENTIVE)
Individual behaves in a
certain manner(DRIVE)
these elements are interactive and interdependent
Chapter-7 5
Need : physiological or psychological deficiency or imbalance in an individual will result in a need. For e.g. hunger thirst But psychological need may sometimes arise without
any deficiency or imbalance. e.g. strong need for progress.
Drive: physiological drive is a condition which causes a person to work in a particular direction.
Incentive : anything that mitigate the drive and decrease the intensity of the drive
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Classification of Motives:
Primary Motives
General Motive
Secondary Motives
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Primary Motives:
A motive is termed as a primary motive when it satisfies both the criteria : it is learned as well as it is physiologically based. It is not earned, and it is physiological based.
all human beings have same primary motives
Example: Hunger, thirst, sleep, avoidance of pain
Chapter-7 8
General Motives:
A motive is considered to be a general motive if it is not learned, but is also not based on physiological need. general motives stimulate tension within the individual. They are also called “stimulus motives”
The motives of curiosity, manipulation and motive to remain active
The affection motive
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The Curiosity, Manipulation and Activity Motives
The motives of curiosity, manipulation and
activity are very beneficial for a person, as
they often result in innovations and better
ways of doing things.
If individuals were restricted from satisfying
these motives, there would be no improvement
in the way things are done, which would result
in stagnation.
Chapter-7 10
The Affection Motive:
Affection or love is a somewhat complex
general motive.
The complexity arises due to that fact that
love is similar to the primary motives in
some ways, while in some other ways, it
resembles secondary motives.
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Secondary Motives:
It is a motive that has been learned or acquired over time
The power motive
The achievement motive
The affiliation motive
The security motive
The status motive
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The Power Motive
The person’ drives to gain power and prove
himself superior to others.
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Achievement Motive
The achievement motive is a person’ desire to perform excellently or to handle complex or competitive situations successfully.
David C. McClelland Profile of High achievers:
Moderate degree of risk Need for precise feedback Satisfaction with accomplishment Total dedication towards task
Chapter-7 14
Affiliation Motive
Employees especially those at the lower
levels of the organizational hierarchy,
have a strong desire to belong to and be
accepted by other employees or the
whole group
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Security Motive
Security motive is based largely on fear
and is avoidance-oriented i.e., people try
to avoid insecurity rather than attempt to
achieve security
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Status Motive
Status is defined as the rank a person holds
relative to others within a group. The
status motive is extremely important
Chapter-7 17
The Content Theories of Work Motivation
The content theories of motivation attempt to identify and prioritize the needs and derives that motivate people at work.
The theories are: Maslow’s Hierarchy of Needs Herzberg’s Two-factor Theory of
Motivation Alderfer’s ERG theory
Chapter-7 18
Maslow’s Hierarchy of Needs
Abraham Maslow
Self actualization needs
Esteem needs(Important projects,
Recognition, prestigious office location)
Social needs(Good coworkers, peers, superiors,
customers)
Safety or Security Needs(Job security; benefits like life insurance; safety
regulations)
Physiological needs(Basic pay, Workspace, heat, water company cafeteria)
(Challenging projects, Opportunities for innovation and creativity, training)
Chapter-7 19
Two-Factor Theory:
Herzberg’s classification of needs as hygiene factors and motivators.
He conducted a study to find out the job satisfaction and dissatisfaction factors
Job satisfiers were associated with job content and job dissatisfiers were related to job context ( circumstances/ situation)
satisfiers were called motivators and dissatisfiers were called hygiene factors
Chapter-7 20
Hygiene Factors (Needs): they are preventive in nature they are responsible for preventing dissatisfaction.
They are similar to lower level needs in Maslow’s hierarchy Presence of able supervisors administrative policies of the org. Fair pay Good interpersonal relations Conducive working conditions
Once hygiene factors have been addressed, organization can make use of motivators to make people feel motivated and satisfied
Chapter-7 21
TWO-FACTOR THEORY: Contd…
Motivator Factors (Needs): were essential to keep employees satisfied the wok itself: Meaningful and
challenging work, Appreciation for good work Giving adequate responsibility to employees Clear achievable goals career growth (opportunity for growth,
opportunity for advancement)
Chapter-7 22
Chapter-7 23
CONTRIBUTION OF HERZBERG’S
THEORY
Theory proposed that the employers will not be able to motivate employees if they concentrate only on the hygiene factors.
hygiene factors are necessary only to retain their employees. but they cannot motivate the employees
Chapter-7 24
Alderfer’s ERG Theory:
Clayton Alderfer : proposed a continuum of needs rather than a hierarchy
Existence needs – These are associated with the survival and physiological wellbeing of an individual.
Relatedness needs – These needs emphasize the significance of social and interpersonal relationship.
Growth needs – These needs are related to a person’s inner desire for personal growth and development.
Chapter-7 25
Acc. To Alderfer : a person’s background or cultural environment may cause the relatedness needs to predominate over unfulfilled existence needs.
It is also possible that intensity of growth needs will increase in the degree to which they are satisfied.
limitations of content theories :
They do not explain the complexities involved in the process of motivation.
Chapter-7 26
The Relationship between Maslow,s Hierarchy of Needs, Herzberg’s Two-Factor
Theory and Alderfer’s ERG Needs
Self-actualization and fulfillment
Esteem and status
Belongings and social needs
Safety andsecurity
Physiological needs
Growth
Relatedness
Existence
Work itself AchievementPossibility of growth
Responsibility
Advancement Recognition
Status
Relations with supervisors Peer relationsRelations with subordinatesQuality of supervisions
Company policy and administration Job security
Working conditions Pay
Motivation factors
Hygiene factors
Chapter-7 27
The Process Theories of Work Motivation
The process theories of motivation deal with “How” of Motivation.
It deal with the cognitive antecedents (preceding factor) that go into motivation or effort, and more specifically, with the way the cognitive antecedents of an individual relate to one another.
The theories are Vrooms’ Expectancy Theory of Motivation The Porter-Lawler Model
Chapter-7 28
Vrooms’ Expectancy Theory of Motivation
The theory is based on three variables – valence, instrumentality and expectancy – and is therefore commonly termed VIE theory.
An individual will act in a certain way based on the expectation that the act will be followed by a given outcome and on the attractiveness of that outcome to the individual.
Valence (V) denotes the strength of an individual’s preference for a particular outcome.
valence is value or expected utility Valence is +ve if person prefer to attain a particular outcome valence is –ve if person is not interested in the outcome
Chapter-7 29
Instrumentality refers to the degree to which a first-level outcome would help in attaining the desired second-level outcome.
Instrumentality serves as an input for valence
Expectancy is the probability that performing a specific action would produce a particular first-level outcome or effort.
Vrooms’ ExpectancyTheory of Motivation Contd…
Chapter-7 30
Performance Instrumentality
belief that if I do better,
I get a better reward
Effort Expectancy
Belief that if I try had I can do better
Outcome Valence
Value of the outcome to the person
Vs indifference or aversion
Motivation
Chapter-7 31
Relationships Identified In Vroom’s Expectancy Theory
Effort performance relationship- an individuals perception of the probability that a specific level of the performance would result if he put a certain effort
performance- reward relationship – the extent of an individuals belief that a particular level of performance would result in achieving the desired outcome.
Rewards- personal goals relationships- the degree to which an individuals need are satisfied by the rewards given by the org. and his perception of the attractiveness of these rewards.
Managers need to asses the relationship between the three factors and personal goals .
Chapter-7 32
Outcome
1
Person possessing preference Among Various outcomes
Goals and associated Outcomes (Direct and Correlated)
Expectancy 1st level outcomes
2nd level outcomes
Motivational force = Walence*Expectancy Action Outcome
1a
Outcome
1c
Outcome
1b
Accompanied by perceived probabilities of various actions leading to Different outcomes
Feedback (Modification of preferences)
Net Valence or Values of all outcomes
(satisfaction –dissatisfaction)
*Walence = ΣValence x Instrumentality
Vrooms’ Expectancy Theory
Chapter-7 33
The Porter-Lawler Model
Porter and Lawler tried to explore the
complex relationship between
motivation, satisfaction and
performance, and pointed out that
efforts put in by an employee did not
directly result in performance.
it gives a comprehensive explanation
of work motivation.
Chapter-7 34
Acc to porter Lawler model performance is dependent on three factors : An employee should have the desire to
perform i.e. he must feel motivated Motivation alone cannot ensure successful
performance of a a task: he should have the necessary skills and abilities.
The employee should also have the clear perception of his role in the org. and accurate knowledge of the job requirement.
Chapter-7 35
1. Value of Reward4. Abilities & Traits
8. Perceived Equitable Rewards
3. Effort6. Performance
7.a Intrinsic Rewards
2. Perceived Effort Reward Probability 5. Role Perception
7b Extrinsic Rewards
9. Satisfaction
The Porter-Lawler Model contd…
Chapter-7 36
Effort: the amount of energy expended by an individual to perform a specific task. Effort depends upon the attractiveness of the reward and the probability that his efforts will lead to the reward.
Performance : it is not necessary that the effort will result in performance. Performance in turn is depended on the abilities and skills and the way the individual perceives his role.
Chapter-7 37
important variables in the model
Reward: employee is rewarded acc. To performance. Reward can be intrinsic or extrinsic. intrinsic rewards : are those a person grants to
himself for having performed a task well Extrinsic rewards : are the rewards given to the
employee by the organization
Satisfaction: depends upon whether the actual reward offered fall short of, match or exceed what the individual perceives as an equitable level of reward.
Chapter-7 38
The Contemporary Theories of Work Motivation
Equity Theory :
J. Stacy Adams
This theory states that the degree of equity
or inequity perceived by an employee with
reference to his work situation plays a major
role in work performance and satisfaction.
Chapter-7 39
Employees generally compares their output – input ratio with that of others. If they perceives the ratio of their outcomes and inputs are equal to that of their peers and others , it will result in equity
Chapter-7 40
Equity Theory Contd…
Equity theory represented schematically as:Person’s Outcomes= Other’s OutcomesPerson’s inputs Other’s inputs
Inequity is represented as follows:Person’s Outcomes< Other’s OutcomesPerson’s inputs Other’s inputs
(or)Person’s Outcomes> Other’s OutcomesPerson’s inputs Other’s inputs
Chapter-7 41
Various referent comparison used by employees:
Self-inside - comparing ones experience in the present position with the experiences of those holding a similar position in same org.
Self-outside - comparing ones experience in the present position with the experiences of those holding a similar position in another org
Other-inside- comparing ones experience in the present position with the experiences of those holding a a different position but belonging to the same org.
Other-outside - comparing ones experience in the present position with the experiences of those holding a different position in another org
Chapter-7 42
After comparing his position with that of his referent, if an employee perceives an inequity, he will make certain choices. The choices that an employee is likely to make are as described below:
Change in inputs: he may reduce the effort he puts in a particular job
Change in outcomes: the employee may act an manner that brings about change in the outcome or end result.
Distort perceptions of self: the employee may distort the perception he held about his own performance
Distort perception of others: an employee may change the way he perceives others jobs, positions and productivity.
choose a different referent
leave the field
Equity Theory Contd…
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Equity theory proposed four methods for overcome inequity :
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Attribution Theory
Attribution theory deals with the cognitive
processes of an individual, which help
interpret his behavior as being caused by
aspects pertaining to the relevant
environment.
Harold H.Kelley
Chapter-7 45
Locus of Control Attributions
‘Locus of control’ refers to the chief
source of factors that creates a result or
gives rise to an outcome in the
employee’s perceptions.
Chapter-7 46
Other Attributions
Consensus:
Behave in similar manner
Consistency:
Pattern of behavior, which may be relatively stable or unstable
Distinctiveness:
Indicates whether a person’s behavior is similar for all tasks
Chapter-7 47
Motivation of Performance Through Job Design and Goal Setting:
“Job design” can be defined as the process of
structuring tasks and responsibilities into a job
in an attempt to make the job more
meaningful, significant and satisfying.
The theory of goal setting as propounded by
Locke, Wood and Mento is based on the
principle that difficult goals stimulate
performance and commitment.
Chapter-7 48
Motivation of Performance Through Job Design
Approaches to job design
Job engineering approach to job design
Job enlargement approach
Job rotation
Job enrichment
Chapter-7 49
Approaches to Job Design
Job engineering approach to job design:
Concerned with issues like plant layout, design of products, processes and tools.
Job enlargement approach:
Deals with the horizontal expansion of jobs
Chapter-7 50
Approaches to Job Design Contd…
Job rotation:
This approach involves the regular
switching of jobs among employees.
Job enrichment:
The job enrichment approach carries out
a vertical expansion of jobs.
Chapter-7 51
Quality of Work Life and Socio- Technical Approach to Job Design
QWL approach deals with the impact of
work on the employees and on
organizational effectiveness.
The sociotechnical aspect of job design
aims at creating a harmonious interface
between the human and technological
aspects of work so as to enhance the
quality of work life.
Chapter-7 52
Job Characteristics Approach to Job Design
The Job Characteristics approach identifies certain features of jobs that result in certain psychological states.
The core dimensions or characteristics of a job :
Skill variety
Task identify
Task significance
Autonomy
Chapter-7 53
Measuring Task Scope:
Task scope refers to a dimension for describing jobs at various levels of the organization.
Hackman and Oldham have developed a qualitative method
MPS = (Skill variety + task identify + task significance) x autonomy x feedback/3
Chapter-7 54
Redesigning Jobs
Combination of tasks
Vertical Loading of jobs
Introduction of an open feedback system
Formation of natural teams
Chapter-7 55
Motivating Performance Through Goal Setting:
A goal can be defined as the desired consequence of an action.
Performance enhancement through goal setting:
Goals should be specific Goals should be difficult and challenging Goals must be owned and accepted Goals must have a specific time frame Goals should be measurable
Chapter-7 56
Barriers to Effective Goal Setting
Lack of top management-support
Lack of Communication
Content of the goal
Technical incompetence
Chapter-7 57
Application of Goal Setting to Organizational System Performance
The theory of goal setting is usually
implemented through a system called
Management by Objectives, popularly
known as MBO.
MBO refers to the process of setting goals
and objectives through the participation of
the management and he workers.
Chapter-7 58
The Process of MBO
Consensus on key goals and objectives
Sketch a plan of action
Control of behavior
Periodic appraisal and reviews:
Chapter-7 59
Summary of The Chapter
Definition of motivation Classifications of motives The content theories of work motivation The process theories of work motivation The contemporary theories of work motivation Motivation of performance through job design
and goal setting Application of goal setting to organizational
system performance
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