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Charlie Gandy Livable Communities, Inc.

Adapting to Improve Rather than fighting/struggling against change…

Adapt “It is what we do as humans.”

evolve, change

“Where there is change there is movement.

Movement creates friction. Friction creates heat.

Where there is no heat, there is no movement, no change.” -Alinsky

Charlie Gandy – Livable Communities Inc.

There are only 3 types of cities: • Bellwether – independent thinking, high expectations, innovators among professionals and electeds, first mover advantage • Bandwagon – students of peer and bellwether cities, once commitment is made they benchmark and catch up, high performance professionals and electeds use

case studies to lead • Backwater- aware of peer cities activities but wary of application in hometown, cautious and default against change

What is your city?

Charlie Gandy – Livable Communities Inc.

Austin

Charlie Gandy – Livable Communities Inc.

San Francisco

Image: Allan Crawford Charlie Gandy – Livable Communities Inc.

Personality of Place

• Leading with an authentic voice, mining unique assets, differentiating from competition

• Sustained commitment to an emotionally compelling narrative and a universal campaign

• Communicating with mindful/playful messaging • Taking risks, harnessing urgency, embracing

ambition

Charlie Gandy – Livable Communities Inc.

What is charisma?

A compelling attractiveness or personal charm that can inspire devotion

Charlie Gandy – Livable Communities Inc.

Simon

The 5 Keys to Charisma

Steve Jobs

Charlie Gandy – Livable Communities Inc.

1. Are you committed to a great cause bigger than yourself?

Are you willing to take a controversial stand that could put you at significant social risk?

Dr. Martin Luther King Jr.

Charlie Gandy – Livable Communities Inc.

2. Are you a brilliant and emotionally engaging communicator?

Do you consistently communicate with a mindful, playful approach?

Richard Branson

Image: John Pozadzides Charlie Gandy – Livable Communities Inc.

3. Do you radiate self-confidence and conviction, using audacity and chutzpah to spread your gospel?

Stephen Colbert

Charlie Gandy – Livable Communities Inc.

4. Do you have a clear idea of your own strengths and weaknesses? Have you taken a personality test like Strengthfinders or Myers-Briggs? Eleanor Roosevelt

Charlie Gandy – Livable Communities Inc.

5. Are you a strong leader who inspires devoted fans or followers?

Image: Timothy Schenk

Oprah

Bono

Charlie Gandy – Livable Communities Inc.

Masters of Charisma

If you scored a five...

Charlie Gandy – Livable Communities Inc.

Your Charisma Score

3-4 run-of-the-mill politicians, actors, charmers, 1-2 poseurs, charlatans, failed televangelists

Charlie Gandy – Livable Communities Inc.

Charismatic people are usually strong leaders, brilliant communicators and they like framing

their conviction around big goals and inspirational thinking. (Jobs)

Yet they are smart, fun, playful people to be around. (Branson)

Charlie Gandy – Livable Communities Inc.

Charismatic Companies

Charlie Gandy – Livable Communities Inc.

Charismatic Companies

Charlie Gandy – Livable Communities Inc.

They are warm, emotional, mindful/playful companies that take risks while not taking themselves too seriously. They consider themselves smart, merry revolutionaries defining themselves against their conformist competitors. Charismatic companies profit also, while adding a bit of charm, wit, and style to their customers experience. They connect emotionally and personally with their customers and often create a devotion to their brand that is unshakable.

Culture

Culture is the characteristics of a particular group of people, defined by everything from language, religion, cuisine, social habits, music and arts.

Today, in the United States as in other countries populated largely by immigrants, the culture is influenced by the many groups of people that

now make up the country.

Charlie Gandy – Livable Communities Inc.

Creating Charismatic Cities

Image: Allan Crawford Charlie Gandy – Livable Communities Inc.

San Francisco

Charlie Gandy – Livable Communities Inc.

San Francisco

Image: Allan Crawford Charlie Gandy – Livable Communities Inc.

San Francisco

Image: Allan Crawford Charlie Gandy – Livable Communities Inc.

I Left My Heart In San Francisco summarizes the emotional attraction this town has on many people. San Francisco’s secret for this attraction is its sophisticated communication tactics used with residents and visitors. Their most effective economic development tool is enthusiastic word of mouth recommendations from their resident/fans and visitor/fans.

Austin

Image: Allan Crawford Charlie Gandy – Livable Communities Inc.

Austin

Image: John Pozadzides Charlie Gandy – Livable Communities Inc.

Austin

Image: Allan Crawford Charlie Gandy – Livable Communities Inc.

Austin

Image: Allan Crawford Charlie Gandy – Livable Communities Inc.

Austin has captured the mindful/playful ethic of the high tech industry and parlayed it into a business culture that eschews corporate stupidity, suits and self-seriousness. Austin’s authentic voice as a music mecca has placed it squarely on the map as a premiere venue. Combine that with miles of beautiful recreational trails and greenways, crystal clear rivers, forbidding canyons, add Texas style barbeque, TexMex joints and a slacker attitude, and you get a city that radiates hospitality, adventure and new experiences that people want to talk about.

Long Beach

Image: Allan Crawford Charlie Gandy – Livable Communities Inc.

Long Beach: Committed to a Great Cause

Charlie Gandy – Livable Communities Inc.

Alice Wanket 80 years old Tri-Athlete

Women On Bikes

The Political Will

Long Beach: Risk Taking & Innovation

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Cyclists up 300% Pedestrians up 15% Car/Bike Crashes down 80% Car/Car Crashes down 50% Car Speed down 5 mph.

Cyclists Tripled Pedestrians Doubled Positive effect on real estate transactions

Long Beach: Risk Taking & Innovation

Charlie Gandy – Livable Communities Inc.

Street Decks, Parklets

Charlie Gandy – Livable Communities Inc.

Long Beach Street Deck Case Study

• Public Space/Private Investment projects • 3 installed in last year, (Lolas, Berlin, Number 9) • All report business increase 25-30% • All report hiring 4-6 new employees • Two year return on initial business investment of

$25,000 projected • Car commercial shoots paid 2 restaurants $10k each • All operating under sidewalk use permit, $850/year • Solid neighborhood support, no net loss of parking • 4 more restaurants planning expansions

Charlie Gandy – Livable Communities Inc.

Utopia Café, Long Beach

Charlie Gandy – Livable Communities Inc.

At Last Café Street Deck Plan

Charlie Gandy – Livable Communities Inc.

Bike-Friendly Business Districts

Designed to encourage residents to ride their

bikes to shop local through the use of

incentives, events and promotions.

• District bikes • Sponsorship of bike

related events • Print and social

media campaign • Bike Saturday (city

wide)

Long Beach Cyclery is a new, full service bike shop located in Bixby Knolls.

Bike Share Program Two Grants designed to implement bike share programs in Downtown and at CSULB.

660 bikes 65 kiosks Located at 3-4 block spacing 4 block spacing

Long Beach: Mindful Playful Messaging

Image: Matt Fukushima Charlie Gandy – Livable Communities Inc.

Long Beach

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Long Beach: Avid Fans & Followers

Images: Allan Crawford Charlie Gandy – Livable Communities Inc.

How Long Beach

Does Innovation

Results

• 175 bike friendly businesses • 4 bike friendly retail districts • Over 26 new and expanding businesses • People moving to Long Beach • Students staying in Long Beach

What have we learned

• Be bold • Find political and business champions • Engage business community • Be willing to spend some local funds to get

started • Expect opposition…it always comes with

change

Long Beach: A New Portland?

Image: Allan Crawford Charlie Gandy – Livable Communities Inc.

Charlie Gandy – Livable Communities Inc.

Personality of Your Place?

1. As a community, have you committed to a vision, direction or destiny

that is compelling and different from your peers?

Charlie Gandy – Livable Communities Inc.

2. As a community, do you use a mindful/playful approach to emotionally connect and communicate your values?

Charlie Gandy – Livable Communities Inc.

3. As a community, do you radiate self-confidence and use audacity and chutzpah

to spread your gospel?

Charlie Gandy – Livable Communities Inc.

4. As a community, do you have a clear idea of your strengths and weaknesses?

Charlie Gandy – Livable Communities Inc.

5. As a community, are you a strong leader who inspires devoted fans or followers?

Charlie Gandy – Livable Communities Inc.

Long Beach By Bike Tour

Advocate

Mayor Bob

Foster

“Bring your candy-ass mayor to Long Beach,

we will take him or her on a ride and see if they can keep up.”

Mayor Bob Foster

Mayor Bob Foster & City Manager Pat West

Charlie Gandy Gandy.Charles@gmail.com

562 298 7681

“More enduring than skyscrapers, bridges, cathedrals, and other material symbols of man’s achievement are the

invisible monuments of wisdom, inspiration, and example erected in the hearts and minds of men.

As you throw the weight of your influence on the side of the good, the true and the beautiful,

your life will achieve an endless splendor.” - Eustace Conway’s Grandfather

Charlie Gandy – Livable Communities Inc.