chart essentials

Charting EssentialsWhat you need to know

MATT LEWIS/ TECHNICAL TRAINER

mattl@brandwatch.com | Brighton

Matt LewisTechnical Trainer

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The big scary charting component/

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It’s not that scary/ back to basicsThe chart component will always need 3 values.

X-axis = the value you are charting by. i.e. Volume

Y-axis = the range you are charting by. i.e. Day

Breakdown = What do you specifically want to analyze within your data. i.e. Sentiment

Simple, right?

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The options

X x Y x Y y …/ too many options…Now we have the basics down – there are a few things to bare in mind.- Not every value works well together.- There are thousands of options available.- Over 140 useful charts to analyze your data.

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Know what you want to know/

Figure out what you want to chart, before sitting there and staring at this ->

We need 3 values – close your filters & map it out on a piece of paper in front of you.

Yes – I’m serious. It really helps.

1, 2, 3 – every time.NOW YOU KNOW | #NYKCONF

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Example/Remember – business questions / needs won’t always exactly match the Brandwatch filters.

“I want to know the social buzz about my audience, focusing particularly on demographic data over the past month”.

What this translates to:

- Social buzz = Volume (X-axis)

Demographic data = Gender/Interest/Profession (Breakdown)

Past month = Days/Weeks/Months (Y-axis)

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It’s a matter of

perspective

Viewing your data/

- The charting component has more viewing options than any other.

- Certain filters don’t play nice with certain views.

- There are 2 golden rules to help you.

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Recap/The charting component – it’s really powerful.

- Practice makes perfect. - Don’t get caught up in the filters. - Map out your needs. - Think about what view works best. - Don’t get frustrated – review your setup & identify your mistake.

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Break

Charting Challenge

Your challenge/Let’s chart some data.- Log in using the details in front of you.- 15-20 minutes working in the platform.- Use the charting component to answer the

questions.- Remember – there are over 140 useful charts to

analyze your data. Map it out and think about how best to show your data.

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Review