chasing wonder and the future of engagement
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www.xeodesign.com© 2011 XEODesign, Inc.
XEODesignPutting Emotion into Play
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Chasing Wonder: the Future of EngagementWith the 4 Keys to FunNicole Lazzaro
XEODesign, Inc.
Smartphone Summit, Game Developer’s Conference
February 28, 2011
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™
Twitter@NicoleLazzaro#GDC11
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Player Experience Design Makes Games More Fun
XEODesign
Winner Best Game 2007
Tilt the first iPhone accelerometer game
250,000 visits
2000 - 2004 The 4 Keys to Fun
How Games Create Emotion and Engagement
4k2f.com
QuickTime™ and aDV/DVCPRO - NTSC decompressor
are needed to see this picture.
Fiero \o/
Chase Wonder
)))))))) ))))
Wonder from Situation: Photoshop Not Required
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Putting Emotion into Play™
More Mobile Phones than PC/Consoles or FM Radios
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
An MSO of 6B Needs New Games
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Mobile games can inspire playersand develop skills to solve previouslyimpossible situations
Opportunities and Challenges
Technology, Production, and Business Models that ScaleResearch Tools to Better Understand Human Action, Thoughts, Emotions, Habits
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Putting Emotion into Play™
A Word of Caution
Gamification Can Kill
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Gamification Can Kill
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
A/B Tests Cannot Find Wonder
Chase WonderMaster ChallengesWork TogetherCreate Meaning
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Putting Emotion into Play™
The Real Problem: We Need Tools to Chase Wonder
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Real World Engagement
Real World Creates Natural Engagement
Milky the Marvelous Milking Cow, Kennerhttp://www.youtube.com/watch?v=TdS9ZJ_Wf4k
What were they
thinking?
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Putting Emotion into Play™
Games Offer Windows into New Interaction
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Emotion From Actions Increases Engagement
5.8B Mobile Phones Largest Addressable Audience
Soon a Platform for the Primer
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Interaction Unlocks EmotionGame Design Create Engagement with Emotion and Fun
People FunWork Together Amusement Amici Admiration Ameiro Schadenfreude
Hard FunMaster Challenges FrustrationFiero
Easy Fun Chase Wonder CuriosityWonderSurprise
Serious FunCreate Meaning ExcitementRelaxationValues
Four Keys to Fun and Engagement
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
iPhone Gestures and Choices Create Emotion
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Winner Best Game 2007
Tilt the first iPhone accelerometer game Tilt HD: Flip’s Adventure in 1.5 Dimensions
250,000 visits #1 Top Free iPad Download
The 4 Keys to Fun Drives Viral
Measuring Player Emotions
How many smiles? [Ekman/Duchenne]
Measuring Player Emotions
Orbicularis Oculi
<---
Easy FunChase Wonder
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Easy Fun to Chase Wonder
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Easy Fun: Novelty > Curiosity
Curiosity Surprise Wonder
Fish Tank1
Player Choice and Curiosity from Easy Fun
Fish Tank 3
Player Choice and Curiosity from Easy Fun
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Easy Fun Line
M1
Gaps Controls Discover
Chase Wonder
Easy FunHard FunPeople FunSerious Fun
Gaps Increase Engagement
Pure Joy of InteractionKoi Pond and Urbanspoon
Joy of controls
Joy of Controls: Tilt: Flip’s Adventure in 1.5 Dimensions
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Discovery: Osmos
Discovery: S. Holmes 1
Byook
Examples
• StarWalk
Easy Fun Discovery StarWalk iPhone / iPad
Discovery: Word Lens
Rules of Magic: 1. The Pledge
ZombieBooth, Motion Portrait
Rules of Magic: 2. The Turn
ZombieBooth, Motion Portrait
Rules of Magic: 3. The Prestige
ZombieBooth, Motion Portrait
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Easy Fun Line
M1
Gaps Controls Discover
Chase Wonder
DiscoveryMachine
Cure forAIDS
Curiosity
Surprise
Wonder
Easy FunHard FunPeople FunSerious Fun
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Google Helps Us Chase Wonder
Jules Verne’s Undersea Explorer
The Wonder Wheel
Flipboard 2010
Easy Fun Chases Wonder
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Netter’s Neuroscience Flash Cards
Missed Opportunity
Neuro-Explorer Play Your Own Brain 2015
Discovery Engine
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Putting Emotion into Play™
QuickTime™ and aDV/DVCPRO - NTSC decompressor
are needed to see this picture.
“It’s easy to tell how my husband feels about a game…
Wife of a Hard Core Game Player
Hard FunMaster
Challenges
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Putting Emotion into Play™
Hard Fun to Master Challenges
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Hard Fun: Challenge > Fiero
Frustration Fiero \o/
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Hard Fun: Challenge + MasteryGames Focus Attention with Goal and Constraints: Frustration and Fiero \o/
choices• goals • obstacles• strategy• power ups
modified from “Flow” Csikszentmihalyi
Hard Fun: Jumping Character to Express Fiero!
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Hard Fun Line
M2
Goals Obstacles Strategy
Master Challenges
Easy FunHard FunPeople FunSerious Fun
Angry Birds Goals, Obstacles, Strategies
Diner Dash Hard Work Pays Off
Goals, Obstacles, Strategies
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Hard Fun Line
M2
Goals Obstacles Strategy
Master Challenges
Self-MotivatingTasks
Save theWorkplace
Frustration
Fiero \o/
Relief
Easy FunHard FunPeople FunSerious Fun
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Tutorial Quests and Clear GoalsIncrease Task Motivation
Jill Tarter SETI and TED Prize Winner
Women in Science Lab Simulations
Task Master 2017
Self Motivating Tasks: Easy Fun Customize the Tool
Task Master 2017
Self Motivating Tasks: Hard Fun Clear Goals and Progress
Task Master 2017
Self Motivating Tasks: Concrete Goals
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
“People are addictive, not the game.”
Bob, a Sports Game Player
People FunWork
Together
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
People Fun to Work Together
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
People Fun: Working Together
Amusement Schadenfreude > Social Bonds
People Fun: Design What’s Happening on the Couch
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
People Fun Line
M3
Care Take Cooperate& Compete
Social Token
WorkTogether
Easy FunHard FunPeople FunSerious Fun
Just Tilt to Play
Care Taking: Feed Flip! Tilt: Flip’s Adventure in 1.5 Dimensions TiltWorld.com
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
People Fun: Work Together
Social Leaderboards Quests and Appointments
Opportunity for Social Tokens
Word with Friends
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
People Fun Line
M3
Care Take Cooperate& Compete
Social Token
WorkTogether
EmpathyEngine
ResolveConflicts
Amusement
Amiero
Schadenfreude
Easy FunHard FunPeople FunSerious Fun
Be Extra and Sparked, Extraordinaires 2010-2011
Micro Volunteering & Empathy Engine
[Happy Oasis]
Happy Oasis on Facebook, Aranim 2011
Empathy Engine
Happy Oasis on Facebook, Aranim 2011
Empathy Engine
Serious FunCreate Meaning
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Serious Fun to Create Meaning
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Serious Fun: Create Meaning
Excitement Relaxation and Desire
Values are Fun Tilt: Flip’s Adventure in 1.5 Dimensions
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Serious Fun Line
M4
Collection Learning New Behavior
CreateMeaning
Easy FunHard FunPeople FunSerious Fun
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Serious Fun: Create MeaningSystems Create: Excitement, Relaxation, Learning, Enhance Sense of Value
Goal: collect all you can
• Enhance progress• Aspire and acquire
Increase Value: Tangible
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Putting Emotion into Play™
Serious Fun: Create Meaning
Increase Value: Tactile Impressions of Worth
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Increase Value: Create Meaning
Learning: The Elements
Change Behavior: Bejeweled 3
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Serious Fun Line
M4
Collection Learning New Behavior
Easy FunHard FunPeople FunSerious Fun
CreateMeaning
Eco-RecoverySimulator
End Global
Warming
Excitement
Desire
Acquire
$#Tilt Flip’s Adventure in 1.5 Dimensions 2010-2011
Eco-Recovery Simulator
Energy Ops: AR Conservation Game, VEIC 2011
Eco-Recovery Simulator
4 Keys to Fun
Connect the 4 Keys into Loops for More Engagement
All Four Keys: Tilt: Flip’s Adventure in 1.5 Dimensions
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Putting Emotion into Play™
MSO Requires all 4 Keys
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Tools for New Skills
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Goals Actions Motivations Emotions
GAME Plan to Save the World
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Increase Engagement with a GAME Plan
Define GOALS for the players and your company
Choose easy ACTIONS that let players tell the story
Wrap game design around existing player MOTIVATIONS
Use EMOTION to create activity loops to connect the goals, actions, and motivations
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Goals for the Player
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Actions for the Cause
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Motivations for the Change
Let’s Work Together
We Need New Games
1. Easy Fun Chase Wonder Discovery Engine
2. Hard Fun Master Challenges Self-Motivating Tasks
3. People Fun Work Together Conflict Resolution
4. Serious Fun Create Meaning Eco-Recovery Simulator
We Need New Games
Imagine in 2020Everyone Going to School an d Work with an Expectation of Fun
4k2f.com
Accept the Challenge
4k2f.com
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Tag You’re It!
Nicole LazzaroEmail: nlazzaro@xeodesign.comTwitter: @NicoleLazzaro
Game: TiltWorld.com
White Papers and Slides: xeodesign.comslideshare.com/NicoleLazzaro4k2f.com <- Downloads
Book Chapters:1. Beyond Game Design, Bateman2. Game Usability, Isbister3. Human-Computer Interaction
Handbook, Jako
Game On! \o/
Game On!\o/
Fiero! \o/
Resources and Downloads: 4K2F.com
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