chicken salad chick | fall ad agency

Pi Sigma Epsilon:Ad Agency Presentation

Agency RolesTeam Leader: Tzippy Bryer-Satkin

Account Coordinator: Kaitlyn Hemstreet

Promotions Coordinator: Carly Morse & Matthew Smith

Brand Strategist: Nina Ilario

Creative Team: Zachary Thomas & Mary Bishop

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Logo

Slogan

Color Palette

Tzippy Bryer-Satkin

Tzippy Bryer-Satkin

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S W

O T

Strengths Weaknesses

Opportunities Threats

Nina Ilario

Strengths • Catering

• Chicken Salad Chick App – CravingCredits

• Quality Food

• “Chicky” Employees

Nina Ilario

Weaknesses• Limited freedom to market as a franchise

• Limited ability to promote on campus

Nina Ilario

Opportunities• Campus Representative

• Increase Online Presence

• Promotional Events

• Reaching out to Sororities

Nina Ilario

Threats• Seasonal downfall when students leave

• Proximity to competition

Nina Ilario

Competitor Analysis

Nina Ilario

Instagram Followers

TwitterFollowers

Yelp Reviews (Local)

Yelp Stars (Local)

Facebook (Local)

Facebook Check Ins (Local)

Chicken Salad Chick

9339 4756 1 Review

5 Stars 2818 Likes 318 Check Ins

Jason’s Deli 3583 16K 21 Reviews

3.5 Stars 373 Likes 1520 Check Ins

Zoe’s Kitchen

12,200 23.1K 27 Reviews

4 Stars 50 Likes 341 Check Ins

Schlotzsky’s 2209 13.1K 11 Reviews

3 Stars 5914 Likes 2315 Check Ins

ObjectivesShort Term GoalsCreate an Event for Spring Create Social Calendar and BlogGoogle Plus

Long Term Goals Game Day Packages Sorority Rush Package Campus Representative

Matt Smith

Short-Term Goal

Matt Smith

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Current Social Media Usage

Facebook98%

Google Maps1%

Yelp1%

Current Usage of Local Social Media

FacebookInstagramTwitterGoogle MapsYelp

Short-Term Goal

Local National Goal by 20170

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2

3

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5

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7

8

9

108.86

2.58

5.00

Facebook Likes per Visit

Zach Thomas

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Social Media Suggestions• Google Plus

• Replying to Facebook posts

• Add a blog to allow customers to share their experiences

• Create a HootSuite account to plan and monitor social media use

Short-Term Goal

Zach Thomas

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Hootsuite BenefitsShort-Term Goal

Zach Thomas

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Google+• Increase local SEO rankings

• Optimize local map pack

Short-Term Goal

Tzippy Bryer-Satkin

Long-Term Goal

• Insight into your

audience

• Highly flexible and

interactive

• Event sponsorship

• Search Engine

Optimization (SEO)

Be a Blogger

Mary Bishop

Campus Representative• Direct contact with Chicken Salad Chick

• Interact with students on campus

• Act as a Liaison

Long-Term Goal

Kaitlyn Hemstreet

Bulldawg Tailgate Package• Includes:• Five pounds of your favorite chicken salad• Wheat crackers or chips• Choose one:

• Pasta salad• Broccoli salad• Grape salad

• Utensils/plates/napkins

• Student IDs receive free cookie platter

Long-Term Goal

Kaitlyn Hemstreet

Sorority Outreach • Contact Panhellenic Council

• Meal cards in lunches

• Fall rush participants

• The target market will be 17-21 year old girls

• Presence will become known on campus

Long-Term Goal

Carly Morse

What We’ve Learned

21Mary Bishop

• Importance SWOT

• Event Coordination

• Collaborative Effort

• How to Properly Manage Social Media

• Different Channels of Communication

Questions?

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