children as audience€¦ · i. questionnaire with 293 children • se: 36 • uk: 41 • it: 41...
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CHILDREN AS AUDIENCE Film consumption and preferences Franziska Matthes M.A.
KIDS REGIO FORUM 2014: CHILDREN AS AUDIENCE – FILM CONSUMPTION AND PREFERENCES 2
OBJECTIVES & METHOD
European children‘s
I. Media usage in relation to film consumption
II. Film preferences
Age: 6 to 12 years Setting: in school Funding: TMBWK
Sample
I. Questionnaire with 293 children
• SE: 36 • UK: 41 • IT: 41 • DE: 175
I. Colouring task with
157 children • SE: 30 • UK: 39 • IT: 23 • DE: 65
KIDS REGIO FORUM 2014: CHILDREN AS AUDIENCE – FILM CONSUMPTION AND PREFERENCES 3
RESULTS: CINEMA & CO.
Which device have you already used to watch a film?
Cinema TV DVD Computer or Internet n
SE 22,2% 25,0% 19,4% 41,7% 36
UK 22,0% 4,9% 17,1% 51,2% 41
IT 53,7% 4,9% 39,0% 70,7% 41
DE 12,6% 17,1% 14,9% 48,0% 175
Proportion of children who answered with NO:
KIDS REGIO FORUM 2014: CHILDREN AS AUDIENCE – FILM CONSUMPTION AND PREFERENCES 4
RESULTS: CINEMA & CO.
Which device do you mainly use to watch a film?
9,1
4,9
9,8
16,7
33,7
4,9
41,5
33,3
38,9
85,4
39,0
22,2
16,6
9,8
19,4
0% 20% 40% 60% 80% 100%
DE
IT
UK
SE
Cinema DVD TV PC/Internet
KIDS REGIO FORUM 2014: CHILDREN AS AUDIENCE – FILM CONSUMPTION AND PREFERENCES 5
RESULTS: CINEMA & CO.
Which device do you prefer to watch a film?
42,3
41,5
41,5
25,0
21,7
9,8
29,3
41,7
24,6
43,9
26,8
16,7
11,4
2,4
16,7
0% 20% 40% 60% 80% 100%
DE
IT
UK
SE
Cinema DVD TV PC/Internet
KIDS REGIO FORUM 2014: CHILDREN AS AUDIENCE – FILM CONSUMPTION AND PREFERENCES 6
RESULTS: CINEMA & CO.
How much do you like…Cinema…DVD…TV…PC/Internet?
Not at all Very much
KIDS REGIO FORUM 2014: CHILDREN AS AUDIENCE – FILM CONSUMPTION AND PREFERENCES 7
RESULTS: FILM GENRES
Comedy
Adventure
Fantasy
Drama
Romance
Music
Action
Creepy films
Science fiction
Biographical films
Sport
Crime
Nature
Western
Do you like to watch
films
…with funny characters
…fabulous creatures
such as wizards,
dragons, princes and
princesses
…in which the
characters fall in love for
the first time
KIDS REGIO FORUM 2014: CHILDREN AS AUDIENCE – FILM CONSUMPTION AND PREFERENCES 8
RESULTS: FILM GENRES
Comedy
Adventure
Fantasy
Drama
Romance
Music
Action
Creepy films
Science fiction
Biographical films
Sport
Crime
Nature
Western
Mean squares in all countries:
KIDS REGIO FORUM 2014: CHILDREN AS AUDIENCE – FILM CONSUMPTION AND PREFERENCES 9
RESULTS: CHILDREN‘S FAVORITE FILMS
What do you like about your favorite film? – Coloring task
KIDS REGIO FORUM 2014: CHILDREN AS AUDIENCE – FILM CONSUMPTION AND PREFERENCES 10
RESULTS: CHILDREN‘S FAVORITE FILMS
What do you like about your favorite film? - FIGURES
“She’s an expert of shooting with bow and arrow”
“the pig is self-confident and has good friends”
“but my favorite thing about Coraline is because the
main character is just like me!”
KIDS REGIO FORUM 2014: CHILDREN AS AUDIENCE – FILM CONSUMPTION AND PREFERENCES 11
RESULTS: CHILDREN‘S FAVORITE FILMS
What do you like about your favorite film? - Content
“Because the squirrel tries to get the nut but
it rolls away every time.”
“it has a really good story and everything is
related to each other”
“it is not too long or too short, it has a good
beginning and end”
“it’s about horses and I like horses and I have
a horse, too”
KIDS REGIO FORUM 2014: CHILDREN AS AUDIENCE – FILM CONSUMPTION AND PREFERENCES 12
RESULTS: CHILDREN‘S FAVORITE FILMS
What do you like about your favorite film? - Content
“you can learn something: One should not find oneself more beautiful than others” “I like the movie because it shows you how to get joined in with singing and dancing also it shows you that everybody has got a talent of their own even if it is drama somebody has got a talent.” “I’m a street dancer and their dancing really inspires me! I look up to the dancers in that film to be a professional dancer is my life dream and street dancing the film tells me ways to achieve what I want to achieve.”
KIDS REGIO FORUM 2014: CHILDREN AS AUDIENCE – FILM CONSUMPTION AND PREFERENCES 13
RESULTS: CHILDREN‘S FAVORITE FILMS
What do you like about your favorite film? - Effects
“It was a great laugh”
"it is hilarious when he does silly things“
“I like the film because it’s creepy”
“it is horrible”
"and how it leaves you in suspense when
the zombies come to get him"
KIDS REGIO FORUM 2014: CHILDREN AS AUDIENCE – FILM CONSUMPTION AND PREFERENCES 14
RESULTS: CHILDREN‘S FAVORITE FILMS
What do you like about your favorite film? – Coloring task
KIDS REGIO FORUM 2014: CHILDREN AS AUDIENCE – FILM CONSUMPTION AND PREFERENCES 15
RESULTS: CHILDREN‘S FAVORITE FILMS
What do you like about your favorite film? - Genre
“I like it because it’s a horror film”
“I love films with spying and agents”
I like films with singing and dancing”
“I like super heroes and adventure
movies”
KIDS REGIO FORUM 2014: CHILDREN AS AUDIENCE – FILM CONSUMPTION AND PREFERENCES 16
RESULTS: CHILDREN‘S FAVORITE FILMS
What do you like about your favorite film? – Technique
“Everything looks realistic. The spreading
of the magic wand…everything”
“The creation of the Dinosaurs is amazing”
“the films has cool special effects”
KIDS REGIO FORUM 2014: CHILDREN AS AUDIENCE – FILM CONSUMPTION AND PREFERENCES 17
RESULTS: CHILDREN‘S FAVORITE FILMS
What do you like about your favorite film? – Cast
“a film with very good actors and well filmed”
“my favorite actor has played the main role”
KIDS REGIO FORUM 2014: CHILDREN AS AUDIENCE – FILM CONSUMPTION AND PREFERENCES 18
RESULTS: CHILDREN‘S FAVORITE FILMS
What do you like about your favorite film? – Coloring task
KIDS REGIO FORUM 2014: CHILDREN AS AUDIENCE – FILM CONSUMPTION AND PREFERENCES 19
RESULTS: CHILDREN‘S FAVORITE FILMS
Favorite films: US or European films – who cares?
62,9
81,1
68,2
71,1
22,9
8,1
22,7
6,7
14,3
10,8
9,1
17,8 4,4
0% 20% 40% 60% 80% 100%
SE
UK
IT
DE
US (co-)productions US-EU co-productions
EU (co-)productions Others
KIDS REGIO FORUM 2014: CHILDREN AS AUDIENCE – FILM CONSUMPTION AND PREFERENCES 20
SOME OUTCOMES
I. Multi platforms: Cinema – TV – Home
Entertainment offline & online
II. Children as heterogeneous audiences
III. Take them seriously and get in touch with them
IV. Increase diversity of film genre…
V. Be creative to convince them
What can we learn from the results?
KIDS REGIO FORUM 2014: CHILDREN AS AUDIENCE – FILM CONSUMPTION AND PREFERENCES 21
THANK YOU!
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