china mobile ad market: casee
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CASEE/����CASEE/����
Xin Ye
CEO
June, 2009
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CASEE Company CASEE Company
CASEE is the leading mobile ad exchange and marketin service company in
China where advertisers can buy ads and WAP site owners can sell traffic to
generate revenue.
� CASEE team has the best expertise in mobile service and applications, excellent mobile industry association, and best mobile advertising technology platform.
Founded in March 2006, with about 50 employees in Beijing and Shanghai.
� Key founders are Xin Ye, ex-CTO of Linktone and Sohu, Kaiyang Liu, founder of Hansky and Engineer@Marimba/Javasoft, Zhimin Yan, ex-director of Linktone.
� We have been funded by investments from Baidu co-founder, Notherlight VC Partner, and Velti, world’s leading mobile marketing company based in UK.
� Velti (recently acquired AdInfuse in SF) thru JV with IPG, world’s leading ad agency, has provided mobile ad and marketting services for the world’s top brands and operators such as GM, PG, Intel and Vodaphone.
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CASEE ServicesCASEE Services
Powerful ad management platform
Advanced technologies in targeting and presentation to ensure mobile ads are relevant and get clicked.
Keywords buy/sell market place system & reporting tools
Ensure easy buy/sell process.Good ad report tools for advertisers and publishers.
“Pay-per-call” advertisingAllow companies with no WAP sites to advertise by fillingin text, phone numbers and collecting customer emails.Let subscribers connect directly to their businesses.
Mobile Site Construction Suite
Tools for SME to easily setup their mobile storefront
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CASEE Service Platform InterfaceCASEE Service Platform Interface
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CASEE Mobile Network UpdateCASEE Mobile Network Update
� Largest mobile ad network in China
� Over 9,000 WAP publishers in 9 categories
� Geographical, phone model and user behavior targeting
� Daily ad impressions over 45 million
� CTR about 0.4%, some as high as 6%
� Most ads on CPA basis
� Over 200 active ads running daily
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CASEE CustomersCASEE Customers
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Customer Study - GoogleCustomer Study - Google
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From: HSBC Jobs
RETAIL MANAGER,
HSBC LONDON
BRANCH. PLEASE
VISIT HERE FOR
MORE INFO.
From: HSBC Jobs
RETAIL MANAGER,
HSBC LONDON
BRANCH. PLEASE
VISIT HERE FOR
MORE INFO.
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