chocolate tasting session #tree2tummy at loncon3
Post on 24-May-2015
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#Tree2Tummy @MostlyAboutChoc
From Tree to Tummy – Chocolate
Tasting Workshop
#Tree2Tummy @MostlyAboutChoc
PLEASE DO NOT EAT YOUR CHOCOLATE NOW AND DON’T
CONFUSE YOUR POTS!You’ll regret it later when
we’re tasting together if you do
You are about to get some flyers, a map and a badge ribbon in one pack plus a stack of pots with chocolate
#Tree2Tummy @MostlyAboutChoc
Who Am I Obligatory Slide
• Expert search marketer with 18 years experience, talk at conferences around the world and teach others to do what I do – SEO-Chicks.com
• Volunteer with London Girl Geek Dinners to promote women in tech and help them network – london.girlgeekdinners.com
• Blog about and Judge chocolate from around the world – MostlyAboutChocolate.com
• Volunteer on committee of Eastercon 2015 – Dysprosium.org.uk
#Tree2Tummy @MostlyAboutChoc
What This Session Will Cover
• Where chocolate can grow & types of cocoa tree• How chocolate is made from beans• Tasting a real cocoa bean• Original Beans Beni Wild Harvest• Original Beans Piura Porcelana• Willie’s Rio Caribe• Willie’s Peruvian• Duffy – Panama Tierra Oscura• Askinosie Mababu• Pump Street Bakery - Madagascar
#Tree2Tummy @MostlyAboutChoc
Please Show Them The LovePlease tweet & choose their chocolate bars next time you shop:• Askinosie - @Askinosie donated 4 bars!• Pump Street Bakery - @PumpStBakery donated 6
bars!• Willie’s Cacao - @Williescacao donated 2 kilos!• Original Beans - @Original_Beans donated 2 kilos!• Paul A Young - @Paul_A_Young donated the cocoa
beans!• Duffy - @DuffyRedStar Sold me the bars wholesale
#Tree2Tummy @MostlyAboutChoc
Small Bean to Bar Makers
• NOT FAIRTRADE – this system is *NOT* favourable to farmers AT ALL
• Most trade DIRECTLY with farmers – by cutting out brokers the farmers get all the money
• Many help encourage better farming and fermenting processes
• Choose these suppliers not because they donated but because they are ETHICAL & FLAVOURFUL and change the world
#Tree2Tummy @MostlyAboutChoc
Cocoa Growing Region
Image by @cocoaRunners who sell many bean to bar chocolate bars – www.cocoarunners.com
#Tree2Tummy @MostlyAboutChoc
Three Main Types of Cocoa
Forastero• Primarily cultivated in W Africa – Ivory Coast, Ghana et al• Fast growing tree with a high yield• Very resistant to diseaseTrinitario• Indonesia, Venezuela, Papua New Guinea, Jamaica, Trinidad and Tobago and
some Caribbean and Latin American countries• Result of accidental cross-fertilization of criollo and forastero cacao trees in
Trinidad around 1730• Combines taste of criollo bean with resilience of forasteroCriollo• Primarily cultivated in Central America and some parts of the Caribbean• Around 5 - 7% of the world's production is criollo.• Fragile tree with low yields• The most rare and sought as it produces high grade cocoa with premium flavour
#Tree2Tummy @MostlyAboutChoc
How Chocolate is Made
• Trees take up to 5 years to produce commercial levels of fruit
• Pods are picked by hand and cut open• Beans are fermented in their own mucilage for up
to a week, then dried and bagged for shipment• Beans are the roasted, cracked and winnowed• Beans are then ground into a paste, sugar & cocoa
butter and milk powder are added• Further conching for flavour and mouth-feel• Tempering and making it into a bar comes last
#Tree2Tummy @MostlyAboutChoc
Cocoa Pod with Cacao
Beans
#Tree2Tummy @MostlyAboutChoc
Fermenting Cocoa Beans
#Tree2Tummy @MostlyAboutChoc
Tasting Your Roasted Bean
• Place it in your hand and crush it• Cupping your hands smell the scent of
the beans• Deep chocolate• Red fruits• Acidity• Anything else?
@Paul_A_Young
#Tree2Tummy @MostlyAboutChoc
Refining to Cocoa Liquor
sibusura.com
#Tree2Tummy @MostlyAboutChoc
Tempering Chocolate
kauaibotanicalgardens.com
#Tree2Tummy @MostlyAboutChoc
How To Taste Chocolate Like A Pro
• Look at the piece of chocolate - check for shine• If possible, break the piece of chocolate - listen for a snap• Smell the piece of chocolate repeatedly – see of you can
pick out distinctive flavour notes before you taste them• Place the piece in your mouth and DO NOT CHEW IT –
allow the chocolate to melt slowly• As the chocolate melts, exhale through your nose and see
how many different flavours you can detect• Finally once the chocolate is gone from your mouth, how
long does it linger?
#Tree2Tummy @MostlyAboutChoc
Original Beans Beni Wild Harvest
#Tree2Tummy @MostlyAboutChoc
Original Beans Beni Wild Harvest
#Tree2Tummy @MostlyAboutChoc
Original Beans Beni Wild Harvest
Tasting Notes:CoffeeHoneyHoneydewJasmine tea (fleetingly)
@Original_Beans
#Tree2Tummy @MostlyAboutChoc
Original Beans Beni Wild Harvest
Delicate yet distinct, with floral honey, Sun-dried cranberries, melon and jasmine tea. Original Beans has been actively involved in the conservation of this rare source of 100% wild cacao for several years. the cacao grows on “chocolatales” or “cocoa islands” dating back to a pre-Columbian civilization. During the wet season, the expert collectors from several indigenous tribes go out, for weeks at a time, in canoes to collect the wild beans in spots only they know about.
@Original_Beans
#Tree2Tummy @MostlyAboutChoc
Original Beans Piura Porcelana
Tasting Notes:RaspberryLimeKumquatLight fruitIntense flavour
@Original_Beans
#Tree2Tummy @MostlyAboutChoc
Original Beans Piura Porcelana
Vibrant, luscious with kumquat, lime, apricot, raspberry flavours and notes of toasted pecan. Discovered by Original Beans in 2007 in the foothills of the Andes, this “forgotten” white cacao, or “Porcelana”, in its original state is ultra-rare and appreciated for its exceptionally vibrant, fruity flavours. Nearly extinct, Original Beans’ collaboration with the regional farmer cooperative has brought this variety back into production. The replanting programme allows local farmers to make the transition from rice to cacao, which is much better for their income and for nature.
@Original_Beans
#Tree2Tummy @MostlyAboutChoc
Duffy’s Panama Tierra Oscura
Tasting Notes:
Light red fruitsGentle flavoursBit of leather
@DuffyRedStar
#Tree2Tummy @MostlyAboutChoc
Duffy’s Panama Tierra Oscura
I buy all the beans from a little island off Panama, buy them direct from Dorothy, the farmer, pay a good price for the beans and donate to an educational project there too. And I love the taste! Light cherries & liquorice with leather & raisins in the aftertaste.
@DuffyRedStar
#Tree2Tummy @MostlyAboutChoc
Pump Street Bakery Madagascar
Tasting Notes:CitrusAcidityHeavy yellow fruits
@PumpStBakery
#Tree2Tummy @MostlyAboutChoc
Pump Street Bakery Madagascar
We are lucky to have been able to source organic cocoa beans from Bertil Akesson’s 2300 hectare family estate close to Ambanja in the Sambirano Valley. Our bar has a medium roast with a long conch and yields a chocolate with subtle fruity-sweet tartness and high notes of citrus and yellow fruits.
@PumpStBakery
#Tree2Tummy @MostlyAboutChoc
Willie’s Cacao Peruvian
Tasting Notes:Dried red fruitsAcidityRaisinsPlumsDried purple fruits
@williescacao
#Tree2Tummy @MostlyAboutChoc
Willie’s Cacao Peruvian
Delectable single estate cacao, with notes of raisins and plums. Chulucanas 70 is instant gratification. An adventure in taste, it melts taking you to the mountains of the Morropon province of Peru, with their native Criollo beans and their distinctive notes of the raisins and plums(check your map!)
@williescacao
#Tree2Tummy @MostlyAboutChoc
Askinosie Tanzania
Tasting Notes:
Nutty on the noseSlight acidity (tingle in cheeks)EarthinessRoasted notesSome fruits – yellowTannins
@Askinosie
#Tree2Tummy @MostlyAboutChoc
Askinosie Tanzania
We handcraft this single origin 72% dark chocolate (69% cocoa liquor and 3% cocoa butter, pressed in our factory) with cocoa beans we source directly from farmers in Tanzania plus 28% organic cane sugar—that’s it. Notes of strawberry, blueberry, and graham met with a creamy, velvety smooth texture.
@Askinosie
#Tree2Tummy @MostlyAboutChoc
Willie’s Cacao Rio Caribe
Tasting Notes:
Plastic-y NutsRoasted chocolatePowdery chocolate – the particle size I was talking about
@williescacao
#Tree2Tummy @MostlyAboutChoc
Willie’s Cacao Rio Caribe
My favourite road trip runs ten hours east of Caracas, along the magical Caribbean coat to the Paria Peninsula and the sleepy village of Rio Caribe. This delectable chocolate, made from the extraordinary beans grown there is an adventure in taste with its complex nut and coffee notes(check your map provided by Willie)
@williescacao
QUESTIONS?
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