chris pile - physical & digital playing together - birmingham marketing conference

Chris Pile

Driving Change Through InnovationBirmingham, 16th September

Chris PileHead of Digital and Creative, NEC Group

Contents

• A bit about me

• Hip hop ballet

• How to spend £26m

• Making digital and physical sing together

• What next?

• Questions

What’s at play in the journey?

!

!

pre-event excitement

ticket purchase

initialinspiration

seamless customer journey

on the night togetherness

Functional Emotional

To help enable a

seamless customer journey

from

initial inspirationthrough to

ticket purchase;then from

pre-event excitement to

on the night togetherness.

seamless customer journey

initial inspiration

ticket purchase;

pre-event excitement

on the night togetherness.

Entertain Inform Guide

What digital tools do we have at our disposal?

Entertain Inform Guide

Entertain

Guide

Inform

App

Social

ScreensWebsite

Email

PPC

!

To help enable a

seamless customer journey

from

initial inspirationthrough to

ticket purchase;then from

pre-event excitement to

on the night togetherness.

What we're going to try and do next

Chris PileChris.pile@necgroup.co.uk