christy gavin 2014. surface/deep web search interfaces

Christy Gavin

2014

Surface/Deep Web Search Interfaces

Types of searches:

Simple keywords/phrases

Questions

Boolean

Fields

Keywords and Questions

Keyword

KeywordSearch string

Questions

Google’s Top Results:

Websites not retrieved from search:

1. How does birth order shape personality?

2. In what ways does birth order influence one’s personality?

3. How does birth impact personality?

Different ways of expressing a search statement:

Ignore the Fluff Words

.

Focus on Concept Words

Focus on Concept Words

The effect of  advertising images on men is becoming more evident. For example, researchers have found that men are suffering from eating disorders in greater numbers.

1. The effect of  advertising images on men is becoming more evident. For example, men are suffering from eating disorders.

2. Does advertising cause eating disorders in men?

3. One way to prevent eating disorders is to change the way advertising portrays men.

Different ways of expressing a search statement:

advertising AND eating disorders AND men

Assign Synonyms or Closely-Related Words

Advertising AND Eating Disorders AND Men

Tremendous attention has been focused on excessive drinking among students on college campuses during the past decade, but drinking habits have changed little. Alcohol is still the drug of choice among young college students.

Websites dropped from the search:

Boolean Search in Surface/Deep Search Engines

Rap music

Find synonyms for the following:

Keeping It Together: The Double Quote

specific concept: “death penalty”

individual:    “ kanye west”

organization: “recording industry association of america”

quote: “to be or not to be”

lyric: “midnight at the glamour show “

Use double quotes for bound phrases:

“global warming”

“artificial intelligence”

“big bang”

Search Engines and Stop words

Search engines ignore common  or overused words and single characters:

a, the, of, for, how, who, when. . . .

Stop words

“To Be Or Not To Be” (from Shakespeare’s Hamlet)

Without the double quotes, might retrieve irrelevant sites:

To include stop words in your search you can either use:

        1. double quotes:

“to be or not to be”

        2. + before each stop word:

+the +who

Avoid using double quotes with topic searches!

• Types of searches: simple keyword, Boolean, and field

•3 types of keyword searches: keyword, longtail (phrases, sentences)

• limited use of keyword searchingIndividuals, organizations, quotes

• enter keywords in priority order

• stopwords

Summary