chspa - getting into social media

Conversation in SessionSocial Networking. Be there.

#chspajday2011@manfull

aaronmanfull.com

Social Networking

Why Social Networking?

• You can find more people who are online• Engage your audience directly• Expand your Web presence so they have

more chances of finding you• Have a conversation• Share links and information• Use it social media as alternative ways to

tell stories (breaking news, live sports games, photo of the day, etc.)

FOURSQUARE

Personal Profile Page

Why Facebook for Journalists?

• Facebook gives reporters a means to connect with communities involved with stories, find sources, and generate leads.

• For media companies, Facebook is a way to build community and reach a larger audience.

• Journalists and the institutions they write for are finding Facebook to be an important resource in conducting the reporting that they do.

• Reporters and media companies are using Facebook to engage with their audience, connect with sources and build their brands.

Facebook Fan Page

Facebook Events & More

Facebook Vanity URLhttp://www.facebook.com/profile.php?id=1369509661&ref=nf

Facebook.com/aaronmanfullFacebook.com/jeadigitalmediaFacebook.com/cnnFacebook.com/Username

- Easy to remember.- Easy to direct your readers to.- Easy to find.

Get a Publishing Schedule

• You can spread updates out so that you carry on a persistent but unobtrusive dialog with your Fans. – Post too often and your page updates will start being hidden, or

you’ll lose fans. Too seldom and you’ll be forgotten. – Try to mix up different update types – a status update, a Link, a

Note, a Photo or video update. 50/50 split• You can schedule moderation periods for comments if you

feel this is necessary for your brand. – Most Interaction activity (including comments) will occur within 24

hours of an update before it drops out of Fans’ news feeds.• By recording all activity on a schedule, it’s easier to map it

against exported stats data from your page’s insights. – Can show you total interactions around different content types to

gauge which gets the most traction/conversation, and track removed fans against certain update types.

Benefits to Your Publication

• Find Readers. • Find Leads.• Find Sources.• Take your message to your audience.• Enable your audience to promote/share

your content. Link. Link. Link.• Build relationships.• *Make sure you are cross-promoting

Q: “Why waste our time with Twitter? The vast majority of students don’t use Twitter.”

My Answer: “Well, the vast majority don’t use email either, should we ignore that too?”

• Keep in touch in real-time• Free• Can receive messages via sms and

send via sms• Can send and receive direct messages

(much like an email)• All messages or “tweets” are confined

to 140 characters.

Your Voice

• Pick a good name• Pic with little detail• Background• Decide who you are going to be• Follow people accordingly

Finding people locally

• Search.twitter.com (advanced)• twellow.com/twellowhood/• iPhone Apps (locate nearby users)• Localtweeps.com• Nearbytweets.com

• The average is 4 tweets a day, but even one a day is better than none.

• Include links to your articles, blog entries, photo galleries, videos, etc.

• Have a conversation.• Terminology:

– @ (Reply or Mention)– RT (Retweet)– # (Hashtag)– MT (Modified Tweet)– D (Direct Message)– .@ (Reply to all)– HT (Heard Through_

@weatherbird

• Social Oomph to schedule tweets(and now Facebook Fan pages)

• URL Shorteners (bit.ly – goo.gl) • Widgets for your site to show feeds,

followers and hashtags

Setting Guidelines

• Are you going to converse with them?• Takes time. If you don’t have the time

to devote, don’t go down the path.• How to use as a reporting tool, how

to use as a promotional tool, how to use personally/professionally.

• It needs to be worked in as part of the editorial policy