cipr social media conference april 2011

The future of social media Stuart Bruce, Managing Director

Wolfstar Consultancy

Why me?

• Public relations 1989 • Online PR mid-90s • PR blog in 2003 • Twitter 2007 • Member of CIPR Social Media Panel

Agenda

• A quick history • What’s going to happen in 2012 and beyond • And what you should be doing about it

IN, OUT

IN OUT

“Color raised $41M in financing from Bain Capital Ventures, Sequoia Capital and Silicon Valley Bank”

Analytics

• Traffic source • Key word search - AdPlanner • Bounce rate • Traffic spikes • Targeting outreach

Four screen engagement

Every company is a media company

Privacy

Privacy

Mobile apps

Casual and social games

Virtual worlds

Source: Dubit

Location

Social shopping

Near Field Communications

QR codes

Web 3.0

• Web 1.0 – transactional • Web 2.0 – conversation/UGC • Web 3.0 - the semantic web

And finally…

New skill sets

• Digital natives • Understand and use data and analytics • Understand human behaviour • Create content across multiple channels • Understand other business processes • Provide strategic counsel

Stuart Bruce

07852 135456 @stuartbruce www.stuartbruce.biz www.wolfstarconsultancy.com