cisco ebc social media listening center launch event
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Social Media Listening Report:
EBC SMLC Launch – October 24, 2012
Analysis Methodology
• Analysis Objective: Monitor conversations related to the EBC SMLC Launch
• Listening Scope: October 24-31, 2012
• Search Terms: Keywords are specified in the SMLC EBC Topic Profile
• Search Channels: Twitter, Facebook, Myspace, Comments, Images, Videos, Mainstream News, Blogs, Forums, Forum Replies
• Data Source: Radian6
For questions regarding this report please contact smlc-core@cisco.com
EBC SMLC Launch Executive Summary
• Volume of posts: 794 total mentions
• 417 mentions of #ciscolistens
• SMLC Launch was well received with overall sentiment neutral to positive
• Various articles drove mentions and contributed to spikes in conversations: Cisco blog post about the unveiling
Articles from Radian6, cmswire.com, holtz.com
Estimated Social Reach#CiscoListens
417 mentions
34,832 twitter accounts reached
43,555 twitter impressions*
Cisco Blog Post 5,747 twitter accounts reached
5,772 twitter impressions*
Facebook 13,913 facebook reach
42 people talking about this
16 comments
520 Ustream video views
*Total number of times tweets were delivered to timelines, including RTs Source for Twitter reach and impressions: TweetReach
Top Themes Discussed
“Cisco is transforming social media monitoring…”
“Cisco is pioneering the physical listening center”
“Good discussion”
“Cisco has over 1500 trained employee social advocates”
Themes and topics discussedPositive Phrases Negative Phrases
transforms
great
love
nice
cool
good
best
success
awesome
wow
190
16
11
10
10
10
7
5
5
5
transforms 1
laggard 1
Total Tweets757
Total Tweets
Notable Tweets
20 retweets
ADDING KIOSK
The Executive Social Media Listening Center located outside of our CMO and CEO’s offices displays real time listening results as Cisco announces its FY13 Q1 earnings results.
Thank You
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