citation inconsistency is no.1 issue affecting local ranking
Post on 20-Jul-2015
18 Views
Preview:
TRANSCRIPT
Citation Inconsistency Is No.1
Issue Affecting Local Ranking
Internet marketing professionals are constantly trying to keep up
with updates and changes to search engine algorithms, and there
is good reason for this. Within the periodic changes to the
algorithms that Google and other top search engines use lie the
secrets to garnering the best rankings, and some businesses try
to reposition their marketing campaigns to boost rankings.
Stretching your marketing dollar is understandably a top
priority, and with this in mind, many were aptly interested in a
poll administered to top Internet marketing professionals on the
Pigeon update from Google. The results indicate that the top
issue that is impacting local rankings is citation inconsistency. A
closer look at the results can be beneficial and eye-opening.
The Good and the Bad
According to the survey, almost two-thirds of industry
professionals surveyed believe that the changes implemented
through Pigeon have benefited searchers. However, on the other
hand, more than half of the survey respondents indicated that the
changes were not beneficial to businesses. Pigeon essentially
has created a tighter search radius for results. The search radius
is based on the searcher's geographic location rather than on the
city as a whole. In addition, there is a general feeling that the
results are churning up excess spam, which is bad for both
searchers and businesses alike.
How Businesses Have Been Dealing with the Changes
The latest Pigeon update to the Google search algorithm is
certainly not the first change that Google has made, and many
have come to expect to make periodic revisions to their
marketing efforts to accommodate the algorithm changes. At the
time of the survey almost 60 percent had already made change
or had plans to change their Internet search strategy due to
Pigeon. One-third of the respondents did not have plans to make
changes. The Pigeon update has given more power to organic
search rankings and has decreased some of the power associated
with links and domain authority. This has resulted in the need
for some, but not all, businesses to make revisions to continue to
enjoy solid rankings.
The Strategy behind Google Updates
Google is in the business of helping its searchers locate the
information on the web that they are looking for. The company
is well aware that it must cater to a degree to its advertisers in
order to garner a profit, but it also understands that its true
power lies in the number of users who consistently turn to
Google to find the information they are looking for. Many
businesses have tried to skirt the system and have tried to boost
their rankings with Google for their benefit, but this is not
always in the best interest of the searchers.
Because of this, many of the updates that Google has made have
been aimed at trying to improve the search function so that those
websites that do not actually and organically garner the rankings
they are getting are hurt. The most recent update has also been
aimed at trying to make searches on mobile devices more
effective for users. Essentially, the businesses that are trying to
outsmart the system are hurt while those that offer true value to
searchers have benefited.
If you are a business owner or an Internet marketer working on
behalf of your clients, you may be wondering what you can do
to boost results for your website. Because Google continues to
make updates that benefit the searchers, you may need to refine
your website and external efforts so that your rankings are more
naturally derived. This may result in fewer click-throughs, but
the quality of the traffic that your website receives should be
improved. If you are thinking about making marketing changes,
take time to consider how you can improve your website and
organic marketing efforts to draw superior traffic to your
website. Ultimately, these efforts will be beneficial for both your
business and your search engine rankings with Google.
Search Optics Inc is a leader in digital marketing solutions for
the automotive industry. Automotive digital marketing services
from Search Optics include custom websites, search engine
optimization, paid search & mobile solutions. If you are looking
for automotive digital marketing and automotive marketing,
Search Optics is probably one of the best places for you.
top related