class 9 putting it all together
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Putting it all togetherGD Book, pg. 126-145 (Production process and
issues), Photoshop book pg. 160-189 – Work with layers
Key conceptsPrinting
Paper choices
Finishing processes
Electronic production
Electronic productionFile Naming
In order to make sure that all users are able to open a file, it is important to save it with the proper extension. It is also important to use a name related to the file. For example, do not name the file “Dog” if it is an image of a cat.
Electronic productionNote
Most systems provide the file extensions automatically. However, but if you are using an older MAC, it is advisable to check for the file extension.
Electronic productionFile Formats
You should save an image in the proper format for which it is intended to be used. For example, save an image as an .eps or a .tif file for printing and as a .jpeg or a .gif file for the Web. When in doubt, save a copy of the original before compressing any file.
Electronic productionCollecting for Output
QuarkXPress or InDesign
gather images, fonts, and the document for printing in one place
Electronic productionCollecting for Output
Illustrator
Convert fonts to outlines. Fonts are no longer editable.
Also, include all linked images
Electronic productionCollecting for Output
Photoshop
If sending flattened files – do not need to send fonts
If sending layered files – send fonts. Especially important if there may be text changes.
Finishing TouchesStock Selection
2 types of stock: coated and uncoated (pg. 138-139)
Paper sends a message – just as design elements do
Finishing TouchesUncoated stock:Not shiny, ink is usually darker when printed
on this
Coated stock:Shiny, holds ink well. Looks expensive.
Different types of coated stock (matte, satin, and gloss)
Finishing TouchesWhat type of stock would these be
printed on?
The annual report of Green Peace A lawyer’s letterhead A wedding invitation A flyer for a rock band A data sheet for a high-tech company
Finishing TouchesVarnishes
Varnishes and Ultra Violet (UV) coatings are sometimes applied to a finished printed piece as a protective coating.
Example: graphic design book – shiny imagesPhotoshop book – no shiny images
Finishing TouchesDie Cuts/Embossing/Foiling
Junk mail: see any pieces that have a unique shape? Does it have any metallic elements? Is the logo raised?
Die cuts-unique shape. Foiling – highly metallic, like gold foil. Embossing – raised elements
All very high budget
Finishing TouchesFolds
single folds, letter folds, accordion folds, gatefolds, parallel folds, and barrel or roll folds
Finishing Touchessingle folds Letter fold Accordion
fold
Finishing TouchesBarrel fold Gatefold Parallel
fold
PrintingMethod of printing needs considered in
beginning of design phase
Understanding how the customer would like the finished product to look can help the designer in planning steps along the way
PrintingOffset lithography – printing involving plates.
For quantities over 1,000Digital printing – no plates, for small quantity
and small sized jobsFlexography – printing with rubber plates.
Used on specialty items, example: mugsRelief – printing off raised surfaces. Example
– letterpressScreen printing – printing from stencils and
screens. Example – t-shirts
PrintingVariable data printing – database driven
Customized direct mail pieces. Variable data is inkjet printed onto offset printed direct mailers
Printing
One color or mono
Two or three colors, which typically utilize spot colors
4C or full color
Printing
Get as much info as possible when starting project how project is going to print
Freelance – many times designed in full color, then would need to convert to 1 color and re-design
Pep boys – sign – trapping off, had to re-print whole run
RecapDifferent types of printing, folding, finishing
touches, electronic production
Reading
Teach Yourself Visually Adobe Photoshop CS3 Chapter 14, “Save Images,” pp. 284–297 Chapter 15, “Print Images,” pp. 300–303
Next class: portfolioSome blank CDs Some glue or tape to affix work into their
portfolios A few markers and pens for any labeling Some labels and CD labels, if required Portfolio pieces, both traditional and electronic All projects done through the course period Lab work the student is proud of Design work from other classes Personal workA portfolio case of the student’s choice
AssignmentsCollect and pass back assignments
Due next week:Project 4, any labs or late projects (final due
date for these), supplies for portfolio
LAB: Idea and Image ScrapbookTake out your scrapbook, put on table
Next 15-20 minutes, go around room looking at each other’s scrapbooks.
LAB: Idea and Image ScrapbookRegroup
Discussion of each book, critiqueUse elements and principles of design
LAB: Idea and Image ScrapbookWhich design items stood out? Why? Which items showed good use of the design
elements? Which book featured the best example of vector art
and which featured the best example of pixel-based art?
Were there any outstanding type examples? Were there any items in someone’s scrapbook you
wish you had seen before working on one of the projects? Why?
Did anyone collect pieces as reminders what not to do?
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