classic film endings and innovation: by jørn bang andersen
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DClassic Film Endings and Innovation
Gulltaggen 2010: Workshop By
Jørn Bang Andersen, Senior Innovation Advisor
email: j.andersen@nordicinnovation.org
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The agenda
• Innovation - Why We Need a New Approach
• 3 Tales of Innovation
• Russian, French & American Film Endings
• Enabling Strategic Innovation
• Nordic Innovation’s Measured and Managed Innovation Programme
© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010 © Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
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Innovation and Three Basic Endings in Story
Telling
Russian
French
American +
Towards a Nordic?
© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
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The Russian Story Ending on
Innovation
© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
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Characteristica: ������
Linear A-B-C���Invention ���
Science the only source economic of progress���
���
5 © Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
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96% of all innovation fails ���������
Gary Hamel: Innovation to the Core
4%
© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
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This model is broken !
But it created some ‘chaotic’ uncertainty.
So what did we do about it ?
© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
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Figure it out yourself !
The French Ending
© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
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Let’s be creative !
Science became replaced by: Play
Creativity Money is not a problem
© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
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What Do You See On This Picture?
A Sign For Road
Work ?
Or a Man Fighting With His Umbrella!
© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
11 © Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
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Creativity is thinking up new things. ������
Innovation is��� ���
Doing. New. Things. ������
Theodore Levitt
© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
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���
Innovation Matters Management Matters Measurement Matters Metrics Matters
French Story Ending No Longer Attractive
Because...
© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
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What are the opportunities?"
" ! !!
The American ending !!
© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
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New!Tools!
New!Mind Set!
Changed!Focus!
© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
16!
It’s The Business Model Stupid!!
© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
17!
Functionality!
Economy! Experience!
Three Attributes For Selling Any Given Product or Service!
© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
18!
What is a company?""
Marketing "& "
innovation"""
Peter Drucker on management"!
© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
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Experience: “Rebel Lifestyle!”
“What we sell is the ability for a 43-year-old accountant to dress in black leather,
ride through small towns and have people be afraid of him.”
Harley exec, quoted in Results-Based Leadership"
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The Nordic Innovation Centre Story...
© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
22 © Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
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“People want to be part of something larger than
themselves. They want to be part of something they’re really proud of, that they’ll fight for,
sacrifice for , trust.” ""
—Howard Schultz, Starbucks (IBD/09.05)"
© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
24 © Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
25 © Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
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Do you have an
innovation profile?
&
Do you have an innovation strategy?
© Jørn B.Andersen - j.andersen@nordicinnovation.org/ Gulltaggen 2010
Thank You for Listening������������
visit at���
www.nordicinnovation.org���or���
www.jornbangandersen.com
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