“climbing the stairs in a rocketed way” attic pvt ltd

“CLIMBING THE STAIRS IN A ROCKETED WAY”

ATTIC PVT LTD.

Attic

“ Attic is an emerging organization having its own niche market in the area of deprived section of organization. We help organization to transform and thrive in a changing world through consulting, operational and giving breakthrough solutions for the lower working staff management .It basically deals with encouraging, organizing and developing their intellectual skills. We recognize the importance of nurturing relationships that reflect towards the upliftment.”

1) Vision and Mission

"Attic will be recognized and respected as professional, innovative, profitable information, and knowledge based

service enterprise”

"To direct all our efforts towards the lower working staff of an organization and brand recognition to achieve enhanced levels of

profitable growth in the core business, and penetrate into new areas that compliment and supplement the core business”.

2) Market Opportunity

Description: Our organization deals with the house-keeping management.Facts: There is no player in this market.Size: LargeGrowth: We see ourself as the front-runner in forthcoming years.Demand: It fulfills the need of the current human resource deficit.Trend: RevolutionaryBarriers: language, age,psychological factors, lack of knowledge, time constraint.Service Potential: It supports organizations in the management and delivery of their services. We specialise in aiding companies to developa new section of human resource.Targeted Audience: Deprived strata of an organization.Market Niche: Only Attic

3) Defining the Customer

•Which segments of the market will be targeted first and why?Deprived section of the society will be targeted as they are the victims of lack of opportunity. •How will this be developed to reach the full target market? We will slowly expand our business via promotions , advertisements and word of mouth.•How will you differentiate your product or service?Such service has not been implemented uptill now and therefore its unique in its own way.•What key benefits will be highlighted?We will provide a platform to those people who are yet to enhance their intellectual skills•What potential customers have you already targeted?Lower sections of company like housekeeping staff.•Have you a test site in operation, and what feedback is coming from this?We have done a survey of about 50 people and they were keen to join such organization. •What contacts can be used to generate market awareness and sales?Government initiatives, NGOs, private firms , PSUs, Angel Investors.

4) Value Proposition

Employee Engagement

Employee Branding

Retention of Employees

Career and Growth Options

5) Selling Process

We are implementing sale strategy in following ways:•Directly : The cost involved in this strategy will be 12 lakhs and we will personally visit government and private agencies with proper portfolio and business plan. This will help to connect with the masses and would create a word of mouth.

•Website: We wil develop our own website along with advertisements with help of platforms like Google Adsense etc.

6) Selling Process

PRICING: The pricing of our service will be Rs 9060/- per head. It will be based on

the following factors: • Perception of quality-price relationship by customers.

COMMUNICATION STRATEGY:

We are going to use the following plans for expansion: •Advertising •Public relations•Direct marketing•Website and internet marketing•Exhibitions and conferences•Word of mouth

7) Acquiring Customers

• We are mainly targeting government agencies.• Also we are focusing upon private and public sectors.• Tie-up with consultancy firms, NGOs.

8) Management Team

STAFFING: We are initially going to hire 30 employees: Board of Directors- 2 Training Faculty- As per requirement Administrative-2 Tele Operator-1

TRAINING PLANS:Our training period will be of 3 months based on their skills and we will categorize them into mechanical, hardware and data entry.

OPERATIONS:•Equipment: Furniture, Hardware tools, Softwares tools, Safety devices •Infrastructure: Our office will be on campus.•Communications facilities : Internet connection, telephone,WiFi connectivity, videoconferencing. •Costs involved: 1 crore

Cash flow Cash Outflow :-1. Funds from Operations• Electricity bill- 2,000• Hardware- 30,000• Rent – 10,000• Transportation- 1000 • Other expenses- 1,500

2. Funds from financial activity• Training expense- 30,000• Study Material- 1,000 per head

Total Expenses- 75,500/month* 12 months = Rs 9,06,000 Profit (expected- 10%)= Rs 90,600 Total = Expense+ Profit= Rs 9,96,600

Cash flow & ROI

Cash Inflow1. Investors(approximate)- 3,00,0002. No of participants(minimum)-100/year Pricing =9,06,000/100= 9060/participant

Estimated cost incurred - 12,00,000(total)= 12,000 per participant

ROI= Sales/cost incured* 100 = 9,06,000/12,00,000* 100 = 75.5% = 14 months (months taken to recover cost)

9) Revenue Model

Area of Focus:Corporate and Sponsors(CSR and Brand Image)

- Asking corporates to invest in the business as well as show the investment thus helping them to increase their brand image Facility Management(Security /Housekeeping)

- Training the security staff/housekeeping for giving them opportunity to earn more income.

Government Schemes for backward sections

Marketing strategy

Product- Service orientated Price- The pricing of our service will be Rs 9060/- per head. Promotion- We are going to use the following plans for expansion:

• Advertising • Public relations• Direct marketing• Website and internet marketing• Exhibitions and conferences• Word of mouth

Place – On Campus: Within the company premises Off Campus:Rented place like a NGO or a

government quarters.

10) Stage of Development

Stage of Idea generation and Evaluation

10) Service Road Map

Area of Specialization:Data Entry 28hrs on weekendsHardware Operator 48hrs on weekends

11) Fund Raising Plans

SOURCES:•Promoters’ funds: 1 crore•Bank lending: 2 crore•Investment already received: 50 lakhs

REQUIRED FOR:•Equipment•R&D•Marketing•Staffing

12) Competition

Market Niche: Only Attic

Competition: Aap katar me hai..

13) Partnerships

•Promoters: 1) Richa Choudhary 2) Aakash Shah

•Management structure and areas of responsibility: Board of Directors

•Richa – 30% shareholder having 6537 shares

•Aakash Shah- 30% shareholder having 6537 shares

•Advisors: Adv. Mudit Singhal- Legal Advisor Durlabh Jatania-Chartered Accountant

14) Fit with Prospective Investor

Targeted Investors:Government AgenciesNGOCorporate

Richa Choudhary(IB-502)r.choudhary@itm.edu

Aakash Shah(IB-289)aakash.s@itm.edu

ITM College,KhargharNavi Mumbai

Thank You