clodagh higgins | get focused for wise july 2010
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clodagh@getfocusedconsulting.com.auSocial Media . . . Digital Media ExplorebyClodagh S.HigginsInbound Marketing & Social Media Strategist
clodagh@getfocusedconsulting.com.auWhere are we all at online?
clodagh@getfocusedconsulting.com.auGet Focused Consulting Pty LtdWe connect you and your organisation with the people you want to reach, online!http://www.getfocusedconsulting.com.au
clodagh@getfocusedconsulting.com.auA bit about me . . .
clodagh@getfocusedconsulting.com.auContacting me . . . .Email - clodagh@getfocusedconsulting.com.auSkype - clodaghshigginsTwitter - @clodaghhigginsLinkedin - http://au.linkedin.com/in/clodaghhigginsPhone - 0416 817 473No Voicemail
clodagh@getfocusedconsulting.com.auSo what is Social Media and why should I embrace it?Social Media is an umbrella term that defines the various activities that integrate technology,Social interaction and the construction of words,Pictures, videos and audio**according to wikipedia
clodagh@getfocusedconsulting.com.au2/3s of the global internet population visit social platforms why you should care is because . . .
clodagh@getfocusedconsulting.com.auVisiting social sites is now the 4th most popularonline activity ahead of personal email.
clodagh@getfocusedconsulting.com.au Social Media is like Word of Mouth except on Steroids - word spreads to many people very quickly
clodagh@getfocusedconsulting.com.auThis simple premise is to create two way communication between you, your company, your existing clients and your potential clients.
clodagh@getfocusedconsulting.com.auTraditional Marketing
clodagh@getfocusedconsulting.com.auHow are we tuning out these messages?
clodagh@getfocusedconsulting.com.auThink . . . Attract not Force
clodagh@getfocusedconsulting.com.auInbound Education Learning about your industry and other industriesOutbound Education Teaching your prospective clients about new topicsCreating connections with industry peersCustomer Experience Positive Conversations and Negative FeedbackCompetitions - Offering special promotions to Social Media FollowersHow can Social Media be useful in your Business.
clodagh@getfocusedconsulting.com.auHow can Social Media be useful in your Business.Specials Giving Social Media followers discounts on products or servicesRecruitment Finding Talent for your companyPublic Relations Self Promotion and handling negative PRMarket Research Before you launch new products / services Inbound Marketing Attracting new clients to your website/business
clodagh@getfocusedconsulting.com.auHandling Negative Comments
Embrace them . . . Offline
clodagh@getfocusedconsulting.com.auDunbars Relationship150
clodagh@getfocusedconsulting.com.auWhat would be the ideal outcome you would like to achieve as a direct result of implementing your social media strategy?
Write these down . . . 2 - 3 maximum.
Objectives . . .
clodagh@getfocusedconsulting.com.auWhy is Google important for your online marketing efforts to be successful?65% of Australians go to google for online searches when they want more information about products and servicesMake it easy for those people to find your business online.
clodagh@getfocusedconsulting.com.auThe Good, the Bad . . . and the Ugly !
The last thing you write could be the first thing somebody reads !Hey Hey back on the TV . . . Twitter.
Remember . . . Context especially Sarcasim.
clodagh@getfocusedconsulting.com.au
clodagh@getfocusedconsulting.com.au
clodagh@getfocusedconsulting.com.auSo . . .?
clodagh@getfocusedconsulting.com.au . . . Dont Bark !
clodagh@getfocusedconsulting.com.auWhat is a blog?A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog.
clodagh@getfocusedconsulting.com.au
clodagh@getfocusedconsulting.com.auA great blog in ActionInteresting information, company insight1st on Google Search results (for their company name) working on higher ranking for general related searchesProfiling different channelsA blog with latest news utilising different mediums (e.g. video)
clodagh@getfocusedconsulting.com.au5 Tips for Successful Blogging* Talk, dont sell
Post often and be interesting
Write on issues you know and care about
Blogging saves money but costs time
You get smarter by listening to what people tell you*From the Naked Conversation
clodagh@getfocusedconsulting.com.au How to start . . .Do a search for blogs in your industry http://blogsearch.google.com/Write down what you like about them and what you could do better.Get your web designer to set up a blog with RSS Feed on your website.
clodagh@getfocusedconsulting.com.auWhat is Twitter? http://www.twitter.comTwitter is a free social networking and micro-blogging service that allows users to send/upload messages known as tweets text-based posts only allowing 140 characters to be displayed on a profile.
clodagh@getfocusedconsulting.com.au
clodagh@getfocusedconsulting.com.auCaf Doubles Clientele & increases Profits within months with TwitterUsing WifiTwitter EliteTweet UpsOnline ordering
clodagh@getfocusedconsulting.com.auTeaching 20 Actors Social Media for 6 weeks
clodagh@getfocusedconsulting.com.auHow to start . . . Open a Twitter account
Find out whole the major twitter players are in your industry and follow them
clodagh@getfocusedconsulting.com.auWhat is YouTube?http://www.youtube.com
YouTube is a video sharing website on which users can upload and share videos
It is now the largest search engine in the world meaning now people go to you tube to see videos about things they are looking for instead of reading text.
clodagh@getfocusedconsulting.com.auYouTubeIts like having your own tv station for your business
Over 100,000,000 videos watched on YouTube every day !My Business TV
clodagh@getfocusedconsulting.com.auExample for Personal Trainers . . . Create your own videoGet on the front page of Google !
clodagh@getfocusedconsulting.com.auAction
Open a free google account and create your own You Tube Channel for your business.
clodagh@getfocusedconsulting.com.auRule #1 Listen Action - Set up Google alerts www.google.com/alerts Tweet Deck create searches and listsSocial Mentions were are your tribes?RSS Subscriptions (in Google Reader)Basic Rules of an effective Social Media Strategy
clodagh@getfocusedconsulting.com.auRule # 2 EngageAction - Answer Questions on TwitterPost valuable comments on relevant blogsAsk questions on your blog Search for conversations about your industry on TwitterLook at competitors videos on You TubeBasic Rules of an effective Social Media Strategy
clodagh@getfocusedconsulting.com.auRule # 3 MeasureAction - Set up Google Analytics on your websiteAnalyse Sentiment www.socialmention.comReturn on Influence NOT Return on InvestmentRe-Tweets What topics are hotConversions They should be going up!Basic Rules of an effective Social Media Strategy
clodagh@getfocusedconsulting.com.auAdditional Actions in Creating your Social Media StrategyRule #3 Measure Sentiment www.socialmention.comReturn on Influence Re-TweetsConversions
clodagh@getfocusedconsulting.com.auBringing it all together . . . Simply!Your Blog
clodagh@getfocusedconsulting.com.auSmall Business Owners Who Successfully Use Social Media1. Commit weekly resources of time and budget.
2. Understand that social media activity will have an impact on business results.
3. Regularly generate content using blogs, Twitter, Face book or other social platforms.
4. Dont try to do use every platform, instead focusing time and resources on the social media channels that drive the best results for their business.
5. Use social media to drive participation in offline events.
clodagh@getfocusedconsulting.com.auSmall Business Owners Who Successfully Use Social Media6. Set clear expectations for customers regarding frequency and types of social media interactions their company is willing to provide.
7. Leverage social media to position their company as an industry expert.
8. Provide clear calls-to-action and opportunities to generate leads.
9. Use information and data from social media to drive overall business strategy.
10. Balance paid and organic search engine traffic.
clodagh@getfocusedconsulting.com.auHave the knowledge, time and resources to do this yourself? Great ! If not . . .Hire or outsource a specialist and get your Online Social Media Strategy happening today!
clodagh@getfocusedconsulting.com.auSocial Media is a journey, not a destination, enjoy what becomes of your participation.
clodagh@getfocusedconsulting.com.auSpecial Thank you to . . . HubspotSlideshareGoogleEd DaleFor making this presentation possible
clodagh@getfocusedconsulting.com.auSee you Online !
Authoring a blog, maintaining it or adding an article to an existing blog is called blogging. Individual articles are called blog posts, posts or entries. A person who posts these entries is called a blogger. A blog comprises of text, images, videos and links to other web pages. Generally blogs use a conversational style of documentation. Often they focus on an area of interest. Because the information in a blog is updated regularly when google sees that new content is being posted on your website it views this as more favourable than other sites which are not maintained often and so you can improve your rankings and get found more easily by your potential clientsUsers, can set up a profile and update their status using Tweets and the users subscribers or followers will be informed of the tweet. The user can also become a follower of other users by finding their profile and clicking on follow. Depending on privacy settings, a user can restrict tweet deliveries to certain followers such as their network of friends. Other features include uploading photos from mobile, sending private message and more.
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