close to you worldwide our journey so far… september 2010
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Close to You Worldwide
Our Journey So Far…
September 2010
in Ras Al Khaimah, UAE
in 1989A team of professionals
Led by visionary leaders
With a simple philosophy
It all started…
Beginning…
To establish
World’s Best Ceramic Manufacturing Company
Known for its High Quality,Unparalleled Service and
Surpassing the expectations of
Our customers, dealers and partners
Beginning…
Visionary Founder
H.H. Shk. Saud Bin Saqr Al Qassimi, Member of the Supreme Council, Crown Prince and Ruler of Ras Al Khaimah
Beginning…
Visionary CEO
Dr. Khater Massaad,CEO, RAK Ceramics
Beginning…
• 1989- Dr. Khater Massaad was invited by H.H. Shk. Saud Bin Saqr Al
Qassimi, Member of the Supreme Council, Crown Prince and Ruler of Ras Al Khaimah to conduct feasibility study to exploit minerals in RAK
- After the study was completed, it was found that the clay deposit was best suited to manufacture ceramic tiles
• 1990- H.H. Sheikh Saud Bin Saqr Al Qassimi envisioned a major plan
for a ceramic factory in a private joint venture with few investors- In February the construction of production facility began
• 1991- In June, the first plant in RAK began production to meet the local
demand before quickly expanding to overseas market
Beginning…
• 1991- First ceramics plant in RAK begins production with 5,000 sq.m. per day capacity
• 1993- First sanitary ware plant commences production with capacity to 1,000 pieces
per day and quickly expanding to 3,000 pieces per day- Second ceramics plant in RAK with 14,500 sq.m. per day capacity
• 1995- Third ceramics plant in RAK with 14,500 sq.m. per day capacity- Receives ISO 9001 accreditation from CICS, UK
• 1998- Turned into a Public Limited Company- Fourth ceramics plant in RAK with 20,000 sq.m. per day capacity
• 1999- Fifth ceramics plant in RAK with 20,000 sq.m. per day capacity
Milestones
• 2000- Second sanitary ware plant in RAK commences production with capacity to
2,000 pieces per day- Sixth state-of-the-art ceramics plant in RAK with 20,000 sq.m. per day capacity
and facility to produce large format slabs in size of 120 cm x 180 cm- First overseas ceramics plant in Bangladesh begins with 10,000 sq.m. per day
capacity
• 2002- Seventh ceramics plant in RAK with 20,000 sq.m. per day capacity- Eighth ceramics plant in RAK with 30,000 sq.m. per day capacity- Receives ISO 9001 certification from BVQI
• 2003- Listed on Abu Dhabi Stock Exchange- Second overseas plant in China begins with 15,000 sq.m. per day capacity
Milestones
• 2004- New sanitary ware plant facilities in RAK adds to the capacity with 2,000 pieces
per day- Third overseas plant in Sudan begins with 10,000 sq.m. per day capacity- New sanitary ware plant at Bangladesh commences production with a capacity
of 1000 pieces per day- Laticrete- RAK, a joint venture starts production to make tile adhesives & grouts- Ceramics plant in Bangladesh doubles its capacity to 20,000 sq.m. per day
• 2005- Ninth ceramics plant in RAK with 30,000 sq.m. per day capacity- Receives ISO 9001: 2000 approval from BVQI- Fourth overseas plant in Iran commences production with a capacity of 10,000
sq.mt. per day pieces per day- Ceramics plant in China doubles its capacity to 34,000 sq.m./day- Ceramics plant in Sudan doubles it capacity to 20,000 sq.m./day
Milestones
• 2006- Fifth overseas plant in India commences production with a capacity of 20,000 sq.mt. per
day pieces per day- Tenth ceramics plant in RAK with 45,000 sq.m. per day capacity- Second overseas sanitary-ware plant in India with 1000 pieces per day capacity- RAK Porcelain, a high-end tableware for hospitality is launched
• 2007- Kludi-RAK, a joint venture for manufacture of kitchen and bathroom fittings along with
other accessories for sanitary ware products
• 2008- Expansion of 8th plant in RAK to increase the capacity to 26,000 sq.mt. per day
• 2009- Expansion of 7th and 10th plant in RAK to increase the capacity by 3000 and 15,000
sq.mt. per day respectively- Expansion of sanitary-ware plant in Bangladesh with additional 1000 pieces per day
capacity
Milestones
• Today- World’s No.1 Ceramic Manufacturing Company as the undisputed largest
producer of ceramic tiles and sanitary ware
- RAK Ceramics is $1 billion conglomerate and exports to over 150 countries
- Global production of tiles exceeds 360,000 sq.m. per day which includes 227,000 sq.m. of tiles per day from RAK plants alone
- Global production of 12,000 pieces of sanitary ware per day with over 8,500 pieces of sanitary ware from its RAK plants alone
- 10 ceramics and 3 sanitary ware plants in RAK and overseas plants in Bangladesh, China, Sudan, Iran & India
- Over 8000 models of ceramic tiles and sanitary ware
- Over 8500 employees in UAE and more than 15,000 employees worldwide
Milestones
An aerial view of the state-of-the-art RAK Ceramics plants in Ras Al Khaimah, which is ideally located 75 kms away from Dubai
Production Facilities
One of the world’s longest kilns in to produce consistent high-quality products
Production Facilities
One of the world's most sophisticated digital printing technology
Production Facilities
World’s largest press in the ceramic industry –
The PH 7200 to produce slabs of 125 cm x 185 cm x 2cm
Production Facilities
World’s latest press in the ceramic industry –
The PH 4600 to produce big size tiles
One of the world’s best roto-printing machines for aesthetic effect
Silicon engraved roto-printing cylinders for high definition, synchronized and natural look printing
Production Facilities
TSC Micronised dry granular application machinery for very unique surface effects
Production Facilities
Sophisticated Laboratory Equipments to maintain quality standards
Production Facilities
P
R
O
D
U
T
I
O
N
UAE (R.A.K.) TILES PLANTS
YEAR
130,000
90,000
110,000
68,000
48,000
5,000
33,500
C
A
P
A
C
I
T
Y
200,000
SQ.MT. PER DAY
’91 92 93 94 95 96 97 98 99 00 01 02 03 04 06 09
225,000
Production Facilities
Product Range- Ceramics
Product Range- Gres Porcellanto
Salt & pepper
Soluble saltsMDR
Double Charge
Granitec
Dry Glaze /Micronised dry glaze application
Twin PressProduct
Value
High Tech
Unique looks
+
++
Years of RAK’S progress
Water Jet Designs *
Large Format Slabs & Vanity tops*
*value added products
Chroma technology
Digital Printing
Nanopix technology
04 08 12 16 20
RAK Slim
Product Range- Gres Porcellanto
RAK Antimicrobial- World’s first ceramic tile that reduces microbial contamination and contribute to healthy environment
Specialty Tiles- RAK Antimicrobial
• Specially developed for RAK Ceramics after intensive research in Spain to cater to the
needs of health-conscious customers and hygienic environment
• The specialized glaze is incorporated into the glaze during the manufacturing of the tile
• The firing of the glaze into the tile at high temperatures creates a surface that instantly
destroys most of the microbes that come in contact with the tile
• Since the antimicrobial glaze is merged on the tile, it guarantees long-term performance
•It is best-suited for hospitals, pharmaceutical organizations, schools, hotels, kitchens and
other areas where healthy living and cleanliness is a top-priority
Specialty Tiles- RAK Antimicrobial
RAK Luminos- Amongst first wonder tiles that glows in the dark energized by surrounding light and store light energy
Specialty Tiles- RAK Luminos
• Intense research into selection of the non-toxic phosphorescent glaze which works by
absorbing and releasing light energy in continuous cycle
• An initial high luminescence later translates into a gentle glow, creating a visual delight
•The tile will glow for several hours depending on how much it is charged due to exposure to
sunlight or artificial light
•It is best-suited for use in exteriors of high value buildings and also interiors such as bars,
restaurants, discos, night clubs and individual homes
• Extremely effective during emergencies and power failures, where signs glow in the dark
Specialty Tiles- RAK Luminos
RAK Slim- Eco-friendly 4.5 mm slender tile with strong break-resistance and easy installation ability
Specialty Tiles- RAK Slim
• Great strength of tile in comparison with the tile thickness of 4.5 mm with Breaking Strength of a minimum of 700 N and the Modulus of Rupture is a minimum of 40 N/mm². • Reduction of structure cost due to almost half the weight of tiling reducing the dead load on the building
• Ideal for renovation of existing floors as demolition of existing floor tiles can be avoided since RAK Slim can be laid over it reducing time and cost.
• Ease of handling due to its light-weight feature
• Ease of installation as a wall tile with tile adhesive mediums
• Almost twice the quantum can be shipped in container reducing transportation cost
•Overall it’s a perfect eco-friendly product for its energy-saving, time-saving and space-saving features
Specialty Tiles- RAK Slim
• The Stone Art models have unique stone look textures & designs are possible
with the latest printing tiles possible using only high -tech machinery and punches
for effects.
•The tiles are produced on line and the tile series aims at conquering spaces in the
exterior & interior segments.
• Some of the new models launched in the series are Alta, Mosaic, Deep Stone
Rustic, Travertino, & Vista in 33 cm x 50 cm size.
• Customized sizes can be produced exclusively for a certain range of series
Stone Art- Latest Cerajet printing technology in the ceramic tile industry for exterior and interior finish
Specialty Tiles- Stone Art
• High definition and multi layer decorative effect on ceramic surfaces through tridimensional printing of nanometer material making the printing quality extremely clear.
• Good simulation quality due to fresh colors , vivid effects and optimal tridimensional sensation achieving an incomparable revolutionary technology breakthrough. • Strong artistic feelings drawn from inspiration of high end stone materials to create a rare artistic treasure
Nanopix- High definition nanometer photographic printing technology
Specialty Tiles- Nanopix
• The large size slabs is produced using the PH 7200 press
• The large size slabs are available in 120 x 180 double charged tile using the micronized powder
• Some other sizes are 100x100, 60 x 120, 60 x 90 and 45 x 90
• The large size slabs are best-suited for wall claddings and lobbies or corridors of large area space
World’s largest Gres Porcellanato slab in the world- 185 cm x 125 cm with 2 cm thickness
Specialty Tiles- Slabs
Steps from tile slabsVanity tops from tile slabs
Specialty Tiles- Slabs
Exquisite Designs thru Customized Water Jet Designs
• Designs and patterns are made using the latest water-jet cutting technology to form a combination of uniquely carved out pieces and colors
• A water-jet with abrasive components with a speed twice that of sound, cuts unique designs and patterns created thru computerized imaging
• A highly sophisticated computer controlled workstations targets the water jet to produce designs, mosaic incrustations, logos and other items in various shapes and colors
Tile Accessories
Elegance Ceramics- The boutique collection of trendy ceramic tiles for those who believe in having a chic living style with innovatively designed interiors
Elegance Ceramics
• Elegance Ceramics follows the most innovative trends marking the emotions of living with a brand that is already a décor
• Innovation, research and creativity are the guidelines behind this new concept of ceramics: not just a wall cladding but a fashion statement for interiors, the home and individual living style
• Customizing to affirm one’s individuality by combining art and fashion to reflect one’s emotions
• Fresh floral motifs, natural veining, soft and relaxing colors and youthful appeal marked with bright colors and three-dimensional movements that makes Elegance Ceramics class apart
Elegance Ceramics
• STATE-OF-THE-ART PLANTS- produces over 4 million pieces per annum
• LATEST ITALIAN TECHNOLOGY- production system includes computerized kilns and robot spraying machine for absolute finish
• BEST QUALITY RAW MATERIALS- ball clay and kaolin from UK, glazes from Spain and stains from Germany
• 12 MEDIUM PRESSURE CASTING PLANTS- for production of wash basins, pedestals, cisterns, lids and accessories
• QUALITY CONTROL- conforms to US, British, French and Australian standards
Sanitary ware
Italian and British Design Consultants designed the new series of kitchen and bath ware
Wall-Hung Models Back-to-Wall Models
Closed-Coupled Models
Sanitary ware- Designs
RAK Ceramics joined hands with Laticrete International Inc of USA to form LATICRETE RAK, a joint-venture to offer highly effective, strong and durable tile adhesives, grouts and epoxy based products having tiling applications
LATICRETE RAK
RAK Ceramics Joint Ventures
RAK Ceramics has joined hands with Kludi of Germany to form KLUDI RAK, a joint-venture to offer world-class bathroom and kitchen fittings that contribute significantly to ecological balance with its water-saving systems.
The manufacturing base of this joint venture is at Ras Al Khaimah.
KLUDI RAK
RAK Ceramics Joint Ventures
RAK PorcelainHigh quality porcelain table ware for professional application in hospitality industry and end-user/ consumer usage
RAK PaintsEco-friendly, water-based and epoxy-based high quality paints with variety of colors for industrial and residential usage
RAK Ceramics- Diversifications
RAK Ceramics exports to over 150 countries worldwide
International Presence
RAK Ceramics Europe Distribution H.Q. at Sassuolo, Italy – the heart of the Italian tile industry
RAK Germany warehouse with 32,000 sqm space to stock 600,000 sq.m. tiles and 8,000 pcs of sanitary ware, located on Rhine river near Frankfurt
RAK Ceramics showroom in London, UK
RAK Ceramics showroom in Sydney, Australia
International Presence
RAK Ceramics supplies to most of the well-reputed international “Big Box” customers & retailers
International Distribution
•HEATHROW AIRPORT – London
•WEMBLEY STADIUM - London
•MERCEDES SHOWROOMS- Germany
•ROCHER FERRERO - Toronto,
Canada
•OLYMPIC VILLAGE 2004 - Athens
•GRAND HYATT - Washington DC
•COLOGNE BONN AIRPORT-
Germany
•CENTRO COMERCIAL UNIVENTAS-
Medellin, Colombia
•SIAM PARAGON MALL - Bangkok
•THE CENTRE - Hong Kong
•Mc DONALDS OUTLETS- Australia
•DAIMLER CHRYSLER - Europe
•HOTEL INTERCONTINENTAL - Paris
• CROWN CASINO HOTEL - Melbourne
• SARABIA HOTEL MANOR - Philippines
• ABBOTSFORD COVE – Sydney
• TONGLEN BEACH RESORT - Philippines
• PRESIDENTIAL PALACE - Ashgabat, Turkmenistan
•METRO M2 LAUSANNE - Lausanne, Switzerland
• RAILWAY STATION FERROVIE NORD - Milan
• INTERNATIONAL AIRPORT - Nanjing
• ISLAMABAD AIRPORT – Pakistan
• ARMANI CENTRAL SHOP - Italy
Major International Landmarks and Project References
WEMBLEY STADIUM - London OLYMPICS STADIUM - Athens
HYMER’S SHOW ROOM- FrankfurtDAIMLER CHRYSLER- Italy
BONN AIRPORT- Cologne
SIAM PARAGON- Bangkok
Major International Landmarks and Project References
• EMIRATES PALACE– Abu Dhabi
• GRAND HYATT HOTEL – Dubai
• H.H. SHEIKH ZAYED AL NAHYAN - Al Bahr & Al Jarf Palaces- Abu Dhabi
• DUBAI MALL OUTLETS- Dubai
• THE MEADOWS PROJECT - Dubai
• FAIRMONT HOTEL – Dubai
• AHMED AL ATTAR TOWER – Dubai
• SHERATON PLAZA HOTEL – Dubai
• JUMEIRAH RESIDENCES - Dubai
• MINISTRY OF FOREIGN AFFAIRS- Riyadh
• DUBAI FESTIVAL CITY- Dubai
• BURJ KHALIFA- Dubai
• DUBAI AIRPORT EXPANSION- Dubai
• GARDEN HILL PROJECT- Dubai
• ATLANTIS PALM JUMEIRAH - Dubai
• MARINA MALL - Abu Dhabi
• MIRDIFF CITY CENTRE- Dubai
• AMERICAN UNIVERSITY- Sharjah
• AL AIN UNIVERSITY- Al Ain
• KNOWLEGDE VILLAGE - Dubai
• SULTAN QABOOS UNIVERSITY - Muscat, Oman
• AL JAZIRA ACADEMY - Doha
• KING ABDALLAH CITY - Jeddah
• SIEMENS BUILDING- Dubai
Major Regional Landmarks and Project References
GRAND HYATT- Dubai SIEMENS BLDG. - Dubai
EMIRATES PALACE- Abu DhabiCHAM CITY CENTRE- Damascus
KNOWLEDGE VILLAGE- Dubai
IBN BATUTA MALL- Dubai
Major Regional Landmarks and Project References
International Quality Certifications
ARABIAN BUSINESS ACHIEVEMENT AWARDS- COMPANY OF THE YEAR 2004
MOHAMMED BIN RASHID AL MAKTOUM BUSINESS AWARD- EXCELLENCE IN
INDUSTRY 2005
Awards and Recognitions
ADJUDGED BY THE COUNCIL OF SUPERBRANDS- SUPERBRAND IN 2009
& 2010
MIDDLE EAST BUSINESS LEADERS SUMMIT AND AWARDS- BEST BRAND &
VISIONARY CEO 2010
Awards and Recognitions
KINGFISHER SUPPLIER’S AWARDS-INNOVATION AWARD 2010- RAK SLIM
NATA ACCREDITATION, AUSTRALIA- RAK CERAMICS SANITARY WARE
LABORATORY TESTING
Awards and Recognitions
RAK Ceramics became the
• FIRST To Introduce Largest Format of Slabs 125 x 185
• FIRST To Introduce Anti-slip Tiles
• FIRST To Introduce Anti-mircobial Specialty Tiles
• FIRST To Introduce Silver and Golden Glazed Tiles
• FIRST To Introduce Luminous Tiles
• And Amongst FIRST to Introduce High-Pressure Casting and Robot-Glazing Machine
RAK Ceramics’ Trend Setting Achievements
• 20 years of History & World’s Biggest Manufacturer of Ceramics
• Ground-breaking Technology and Top-notch R & D
• State-of-the-art Production Facilities in Multiple Regions
• Strong International Presence with Excellent Distribution Network
• Excellent Customer Relationship Management
• Extensive Multi-type Project Experience
• Widest Range of VFM Products & Compatible Solution Provider
• Special Customized Products Services & Post-Sales Credentials
• Quality Certifications and International Accreditations
• Last but not LEAST, DR. KHATER MASSAAD, a visionary-techno CEO leading RAK CERAMICS from the front !!!
RAK CERAMICS’ Strengths
RAK CERAMICSCORPORATE HEAD QUARTERS
P.O. Box 4714, Ras Al Khaimah, U.A.E.Tel: + 971- 7- 2445046 Fax: +971- 7- 2445270
E-mail: mktgservices@rakceram.com www.rakceramics.com
THANK YOU
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