closing the loop

Closing the LoopIntegrating Site Search and Merchandising with Analytics to Increase Revenue

Jason PurcellSenior Vice President, Marketing

Endeca at a glance

ValueHundreds of millions of dollars: increased

revenue, lower costs

TechnologyNew architecture for search &

information access

Industry RecognitionLeader by Gartner, Forrester, other

analysts

250M+ end users per month

250M+ end users per month

$100M+ sales

Based in Cambridge, MA, global sales/service offices

600+ customer accounts

Page 2

SolutionsLeader in site search, navigation, and

merchandising

of retailers think Search and Browse – based merchandising is highly effective1

87%87%

of shoppers think good search is important to a satisfying shopping experience2

84%84%

1Forrester State of Retail Online report (2008)2Shop.org holiday survey report (2008)

Agenda : 3 Key Steps to Increase Revenue

Identify

Tune

Automate

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22

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Identify

• Do users search, browse, or do both?

• What are the top search terms?

• What popular searches return few or zero results?

Unified Reporting via WebTrends Site Search Integration

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Tune22

• Do users search, browse, or do both?

• What are the top search terms?

• What popular searches return few or zero results?

Merchandise on the search page

A catalog retailer spent 80% of the time

merchandising category and home pages when

90% of visits started with search.

Tune22

• Do users search, browse, or do both?

• What are the top search terms?

• What popular searches return few or zero results?

Create or re-direct to Landing Pages

A retailer saw a 50% increase in overall

revenue by optimizing the top 100 search terms.

Tune22

• Do users search, browse, or do both?

• What are the top search terms?

• What popular searches return few or zero results?

Improve Search, re-direct to

another page, merchandise

A media customer saw a 15% increase in search click-throughs and 20% increase in page views

Automate: “Closing the Loop”

• Optimizing the user experience is a critical, but time consuming, process

• If we could automate some of this process: – Decisions can be based on hard data rather than assumptions– Less time needed for maintenance– Faster turnaround– More freedom to innovate

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Closing the Loop with WebTrends

Site Search, Navigation, and Merchandising

Analytics

“Closing the Loop”

• Sort Options and Relevancy influenced by analytics

“Closing the Loop”

• Sort Options and Relevancy influenced by analytics

• Content Spotlight your most recent Top Search Terms

“Closing the Loop”

• Sort Options and Relevancy influenced by analytics

• Content Spotlight your most recent Top Search Terms

• Automatically create Landing Pages for top search terms and facets

• Sort Options and Relevancy influenced by analytics

• Content Spotlight your most recent Top Search Terms

• Automatically create Landing Pages for top search terms and facets

• Dynamic Merchandising rules to feature “top” products within each user’s context

“Closing the Loop”

Demo

Don’t Leave Money on the Table!

• Identify key metrics around customer search behavior

• Create landing pages for your top search terms (and facets)

• Use dynamic merchandising to improve conversion on the long tail of results