clp - spring 2014 strategic scorecard
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2013-2016 S T R AT E G I C P L A N CAREER & LEADERSHIP PROGRAMS
Warrington College of Business AdministrationHeavener School of Business
University of Florida
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CLP Mission, Vision & ValuesMission StatementWe encourage the personal and professional development of our students through knowledge and experiential opportunities that enhance their undergraduate experience and beyond.
Vision StatementThe Office of Career and Leadership Programs is nationally recognized for the leadership development of undergraduate business students. Through the practice and development of essential leadership skills, our students are prepared and equipped for success in the global market place.
ValuesIn every program, interaction and event we uphold the following values:
Student CenteredStudents are at the heart of everything we do
LeadershipWe create opportunities that focus on the development & enhancement of our students’ leadership skills
ExcellenceWe conduct all interactions and programs with excellence and integrity
Professional Development & Personal GrowthWe challenge students to continually strive for self-improvement through
personal growth and professional development opportunities
Building CommunityWe create a personal connection to the Heavener School of Business byfostering strong relationships and providing networking opportunities
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Strategic PrioritiesStudent EngagementObjective # 1: Engage 1,400 participants through CLP initiatives each year.Objective # 2: Engage 50% of non-Warrington Welcome freshmen through CLP initiatives.Objective # 3: Graduate LDP Participants at the following levels each year:
• Introductory Level 150 graduates• Intermediate Level 100 graduates • Advanced Level 50 graduates
Objective # 4: Create programming geared toward summer activities, specifically for the Innovation Academy students.
PromotionObjective # 1: Promote the CLP initiatives through print media: posters, flyers, handbills,
syllabi and other specialty promotional items.Objective # 2: Promote the CLP initiatives through social media: Facebook, Twitter, LinkedIn,
Instagram and other electronic communication channels.Objective # 3: Promote the CLP initiatives through video and other forms of multimedia.Objective # 4: Promote the CLP initiatives through face-to-face interactions, information
sessions, class presentations and through other student organizations.
Career DevelopmentObjective # 1: Conduct career development workshops and enhance career development
opportunities provided through CLP initiatives.Objective # 2: Provide career and life coaching to CLP advisory board leaders to help them
achieve 100% definitive post-graduation plans.Objective # 3: Create and maintain a CLP alumni database consisting of their previous CLP
activities, internship companies and current employers.
Conference PresentationsObjective # 1: Conduct research and present findings through conference presentations and
research publications in scholarly journals.
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Objective # 1 - Engage 1,400 participants through CLP initiatives each year
Students FirstStrategic Priority: Student EngagementWe define engagement as involvement in any CLP initiative, participating in the Leadership Development Program (LDP), serving on an advisory board, attending a CLP workshop or
meeting one-on-one with a CLP staff member for career and leadership advising.
Implementation Strategies:• Track 1x1 meetings with CLP staff for each semester• Increase 1x1 traffic with CLP staff through advising sessions, LDP consultations and
career development sessions• Graduate 50 Heavener Leadership Challenge (HLC) participants each fall and spring
and graduate 30 HLC participants during the summer session• Reach capacity for every CLP initiative (BUMP, Enactus, FLA and HLC)• Enroll 300 students in the LDP each year• Develop and conduct career workshops each semester
Objective # 2 - Engage 50% of non-Warrington Welcome freshmen with CLP initiatives
Implementation Strategies:• Track involvement of non-Warrington Welcome students through tracking program• Develop a workshop targeted for non-Warrington Welcome students• Develop targeted marketing material for non-Warrington Welcome students• Promote and track 1x1 advising sessions with non-Warrington Welcome students
Objective # 3 - Graduate Leadership Development Program participants at the followinglevels each year:
• Introductory Level 150 graduates• Intermediate Level 100 graduates • Advanced Level 50 graduates
Implementation Strategies:• Assign current & new LDP participants to specific Leadership Ambassadors through
groups for tracking and continual follow up• Develop specific marketing tools and strategy for the LDP• Conduct 1x1 meetings between graduating LDP participants and CLP staff members• Refine and develop new LDP tracking system and Sakai enrollment• Manage 150 or more 1x1’s for CLP staff each semester
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Students FirstObjective # 4 - Create programming geared toward summer activities, specifically the
Innovation Academy students
Implementation Strategies:• Conduct a focus group and needs assessment from current summer students• Develop and launch Heavener Leadership Challenge for summer students• Conduct a focus group to assess need for additional programming beyond the HLC• Conduct 1x1 meetings with Summer B first semester admit students
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MarketingStrategic Priority: Promotion
Objective # 1 - Promote the CLP initiatives through print media: posters, flyers, handbills,syllabi and other specialty promotional items.
Implementation Strategies:• Develop new graphic identifiers for each CLP initiative and brand• Develop and update promotional posters for each CLP initiative - updated monthly• Maintain an updated CLP brochure for events and use by the academic advising team• Establish a consistent look for print material, updated each year as necessary
The promotional efforts of the Office for Career & Leadership Programs need to be enhanced, assessed and updated on a regular basis in order to accurately meet the needs of our constituents and the evolving needs of the undergraduate business student.
Objective # 2 - Promote the CLP initiatives through social media: Facebook, Twitter,LinkedIn, Instagram and other electronic communication channels.
Implementation Strategies:• Develop regularly updated Facebook pages for each CLP initiative• Increase followers for social media accounts related to CLP by 50%• Conduct social media campaigns throughout each semester for all CLP initiatives• Promote 50 academic and research related articles through CLP channels
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MarketingObjective # 3 - Promote the CLP initiatives through video and other forms of multimedia.
Implementation Strategies:• Develop and promote new videos for each CLP initiative• Broadcast videos on UF Heavener YouTube channel and other platforms• Enhance the CLP brand awareness through personal stories and videos from students
Objective # 4 - Promote the CLP initiatives through face-to-face interactions, informationsessions, class presentations and other student organization presentations.
Implementation Strategies:• Maximize face-to-face marketing through events such as Warrington Wednesdays,
Spring Carnival, Warrington Welcome, and student organizations• Conduct an information session every fall with over 100 student participants• Promote product placement of students in CLP initiatives throughout the WCBA• Enhance student satisfaction by 25% as rated through the semester CLP survey
University of Florida
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Career DevelopmentStrategic Priority: Career Skills
Objective # 1 - Conduct career development workshops and enhance career developmentopportunities provided through CLP initiatives.
Implementation Strategies:• Conduct one career workshop each semester partnering with alumni and employers• Assess learning and how career workshops enhance the student experience• Catalogue and map career development efforts from each CLP initiative• Develop new programs targeted towards areas of growth as noted through assessments
and surveys
Career Development is central to the mission and vision of the Career & Leadership Programs Office. We define career development as professional development experiences such as resume workshops, mock interviews, dress for success sessions, career exploration advice, mock case
interview sessions and other opportunities focused on developing core career skills.
Objective # 2 - Provide career and life coaching to CLP advisory board leaders in order tohelp them achieve 100% definitive post-graduation plans.
Implementation Strategies:• Create a system to track progress and goals of CLP advisory board members• Conduct 1x1 coaching sessions with each board member twice a semester• Research and educate CLP staff on best practices for conducting career coaching
Objective # 3 - Create and maintain a CLP alumni database consisting of previous CLPactivities, internship companies and current employers.
Implementation Strategies:• Conduct CLP internship survey each semester• Develop an ongoing involvement database for every Heavener student in
CLP initiatives • Coordinate database efforts with alumni affairs and the Warrington LinkedIn account
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Strategic Priority: Conference Presentations
Objective # 1 - Conduct research and present findings through conference presentations andresearch publications in scholarly journals.
Implementation Strategies:• Submit presentation proposals for each of the following academic conferences:
• NASPA-FL• NASPA Region III• NASPA Annual Meeting• Leadership Educators Institute (NASPA biennial conference)• National Undergraduate Business Schools Symposium• Association of Leadership Educators• International Leadership Association
• Target publications for the following scholarly journals:
• Journal of Student Affairs Research and Practice (NASPA)• Journal of College and Character (NASPA)• Journal of Leadership Education (ALE)
The CLP Office is a nationally known for providing excellent training and development opportunities for our undergraduate business students. Our students are highly sought after for their professional poise, essential leadership skills, and their ability to be emerging leaders in the global market place. Through the success of our programs, CLP is nationally recognized not only by employers, but also through various educational consortia such as the National Undergraduate Business Schools Symposium, the National Association of Student Personnel Administrators, and the International Leadership Association.
National Recognition
Strategic Priority: Student EngagementObjective Implementation Strategies Responsible
PartiesFall 2013
Spring 2014
Fall 2014
Spring 2015
Fall 2015
Spring 2016
Target Goal
Engage 1,400 participants through CLP initiatives each year
Track 1x1 meetings with CLP staff for each semester
Student Assistants See 1x1 Scorecard
Increase 1x1 traffic with CLP staff through advising sessions, LDP consultations and career develop-ment sessions
Entire CLP Team314 1x1 sessions
472 1x1 sessions
Graduate 50 Heavener Leadership Challenge (HLC) participants each fall and spring and graduate 30 HLC participants during the summer session
Assistant Director (1)
8 HLCGraduates
38 HLCGraduates
Reach capacity for every CLP ini-tiative (HLC, FLA, BUMP, Enactus)
Entire CLP Team —51% of
capacity
Enroll 300 students in the LDP each year
Entire CLP Team33 new
students enrolled
39 new students enrolled
Develop and conduct career workshops each semester
Director &Assistant Directors — —
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Strategic Priority: Student EngagementObjective Implementation Strategies Responsible
PartiesFall 2013
Spring 2014
Fall 2014
Spring 2015
Fall 2015
Spring 2016
Target Goal
Engage 50% of non-Warrington Welcome freshmen with CLP initiatives
Track involvement of non-War-rington Welcome student through tracking program
Assistant Director (2)
97 non-WW students involved
91 non-WW students involved
Develop a workshop targeted for non-Warrington Welcome students
Assistant Director (2) — —
Develop targeted marketing mate-rial for non-Warrington Welcome students
Assistant Director (2) — —
Promote and track 1x1 advising sessions with non-Warrington Welcome students
Student Assistants1x1
meetings: 33
1x1 meetings:
38
Graduate LDP participants at the following levels each year:
L1 - 150 graduatesL2 - 100 graduatesL3 - 50 graduates
Assign current and new LDP participants to specific Leadership Ambassador groups for tracking and continual follow-up
Student Assistants Accomplished
Develop specific marketing tools and strategies for the LDP
Director Accomplished
Conduct 1x1 meetings between graduating LDP participants and CLP staff members
Director and Assistant Directors
Beginning Spring ‘14
Conducted 5 1x1
Meetings
Refine and develop a new LDP tracking system and online enroll-ment management tool (Sakai)
Student Assistants and Assistant Director (1)
Accomplished
Manage 150+ 1x1 LDP meetings for CLP staff each semester
Student Assistants — 5 meetings
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Strategic Priority: Student Engagement
CLP Scorecard
Objective Implementation Strategies Responsible Parties
Fall 2013
Spring 2014
Fall 2014
Spring 2015
Fall 2015
Spring 2016
Target Goal
Create program-ming geared toward summer activities, specif-ically the Inno-vation Academy students
Conduct a focus group that assesses the needs of current summer students
Director Accomplished
Develop and launch the Heavener Leadership Challenge for summer students
Assistant Director (1) Accomplished
Conduct a focus group to assess the needs for additional programming beyond the HLC
Assistant Director (1) — Summer
2014
Conduct 1x1 meetings with Summer B 1st semester admit students
CLP Staff — Summer 2014
CLP Initiatives Fall 2013
S p r i n g 2014
2013 - 2014Total
Fall 2014
S p r i n g 2015
Fall 2015
S p r i n g 2016 Target Goal
WW Peer Leaders 26 4 27 25WWC 9 8 9 10LDP Registrants 125 97 172 300 LDP Intro Completed 6 14 14 150LDP Intermediate Completed 0 5 5 100LDP Advanced Completed 0 3 3 50Leadership Ambassadors 7 12 13 15BUMP Mentees 45 50 81 40
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CLP Initiatives Fall 2013
S p r i n g 2014
2013 - 2014Total
Fall 2014
S p r i n g 2015
Fall 2015
S p r i n g 2016 Target Goal
BUMP Mentors 45 46 66 40BUMP Advisory Board 10 10 10 10Florida Leadership Academy 102 90 90 100FLA Mentors 20 20 20 20FLA Advisory Board 21 19 21 20Heavener Leadership Challenge — 38 38 130HLC Facilitators 8 7 8 10Enactus Volunteers — — — 55Enactus 42 37 52 45CLP Programs Total 466 460 466 1120
WorkshopsCLP Info Session/1st Year Symposium 27 42 68 200Career Workshop — — — 30Executive Board Retreat 61 99 132 200Workshops Total 88 141 200 430
1x1 MeetingsLisa D’Souza 84 108 192 250Leanna McClennan 5 8 13 —Maura McCool 21 76 97 100Dave Sullivan 89 187 276 250Horace Tucker 148 123 271 2501x1 Meetings Total 347 502 849 850
Warrington WelcomeEnrolled WW Freshman 706 76 iA 782 80% of FreshmanNon-WW Freshman 443 21 iA 464 20% of Freshman
Unique Student ParticipantsNumber of Unique Students 486 506 688Participation Total 901 1103 1515
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Strategic Priority: PromotionObjective Implementation
StrategiesR e s p o n s i b l e
PartiesFall 2013
Spring 2014
Fall 2014
Spring 2015
Fall 2015
Spring 2016
TargetGoal
Promote CLP initiatives through print media: posters, flyers, hand bills, syllabi and other specialty promotional items.
Develop new graphic identifiers for each CLP initiative and brand Design Team Accomplished
Develop and update promotional posters for each CLP initiative - up-dated monthly
Assistant Director (1) BUMP Accomplished
Assistant Director (1) Enactus Accomplished
Assistant Director (1) FLA In progress In progress
Assistant Director (1) HLC Accomplished
Assistant Director (1) LDP/LA Accomplished
Assistant Director (1) WW In progress In progress
Maintain an updated CLP brochure for events and use by the academic advisors and career coaches
Student Assistants 2013-2014Accomplished
Establish a consistent look for print material, updated each year as nec-essary
CLP Staff & Design Team
2013-2014Accomplished
Promote CLP initiatives through social media: Face-book, Twitter, Linke-dIn, and otherelectronic communication channels.
Develop regularly updated Facebook pages for each CLP initiative
Student Assistants & Advisory Boards Accomplished
Increase followers for social media accounts related to CLP by 50%
Student Assistants & Advisory Boards
See social media
scorecard
See social media
scorecard
Conduct social media campaigns throughout each semester for all CLP initiatives
Student Assistants — —
Promote 30 academic and research related articles through CLP channels each semester
CLP Staff & Student Assistants
— —
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Strategic Priority: Promotion
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Objective Implementation Strategies
R e s p o n s i b l e Parties
Fall 2013
Spring 2014
Fall 2014
Spring 2015
Fall 2015
Spring 2016
TargetGoal
Promote CLP initiatives through video and other forms of multimedia.
Develop and promote new videos for each CLP initiative
Student Assistants & Advisory Boards
LA & Enactus LDP
Broadcast videos on UF Heavener YouTube channel and other platforms
Student Assistants & Advisory Boards In Progress In Progress
Enhance CLP brand awareness through personal stories and videos from students
Advisory Boards In Progress In Progress
Promote CLP initiatives through face-to-face interactions, information sessions, class presentations and other student organization presentations.
Maximize face-to-face marketing through events such as Warrington Wednesdays, Spring Carnival, Warrington Welcome, and student organizations
CLP Staff & Advisory Boards
Focus: Warrington Wednesdays
Focus: Spring
Carnival
Conduct an information session every fall with over 100 student participants Program Assistant 27
Students — — — 100
Enhance student satisfaction by 25% as rated through the semester CLP survey
CLP Staff
33% Extremely Satisfied
48%Satisfied
47% Extremely Satisfied
47%Satisfied
70% Extremely Satisfied
20%Satisfied
Social Media ScorecardCLP Initiative
Social Media
Account
Responsible Parties
Fall 2013
Spring 2014
Fall 2014
Spring 2015
Fall 2015
Spring 2016
T a r g e t Goal
Facebook Student Assistants & Advisory Boards 190 Likes 219 Likes
Twitter Student Assistants & Advisory Boards 80 Followers 83 Followers
Facebook Student Assistants &
Advisory Boards 327 Likes 440 Likes
Twitter Student Assistants & Advisory Boards 39 Followers 68 Followers
Facebook Student Assistants & Advisory Boards 232 Likes 350 Likes
Twitter Student Assistants & Advisory Boards 9 Followers 14 Followers
Facebook Student Assistants & Advisory Boards 61 Likes 130 Likes
Twitter Student Assistants & Advisory Boards 20 Followers 37 Followers
Facebook Student Assistants & Advisory Boards — —
Twitter Student Assistants & Advisory Boards — —
Facebook Student Assistants & Advisory Boards 96 Likes 98 Likes
Twitter Student Assistants & Advisory Boards — —
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University of Florida
Strategic Priority: Career SkillsObjective Implementation Strategies Responsible
PartiesFall 2013
Spring 2014
Fall 2014
Spring 2015
Fall 2015
Spring 2016
Target Goal
Conduct career development workshops and enhance career development opportunities provided through CLP initiatives
Conduct one career workshop each semester partnering with alumni and employers
Various CLP Staff Members — Researching
opportunities
Assess learning and how career workshops enhance the student experience
Assistant Director (2) — —
Catalogue and map career development efforts from each CLP initiative Director — —
Develop new programs targeted towards areas of growth as noted through assess-ments and surveys
Assistant Director (2) HLC HLC
Summer
Provide career and life coaching to CLP advisory board leaders in order to help them achieve 100% definitive post-graduation plans.
Create a system to track progress and goals of CLP advisory board members
Assistant Director (1) In progress In progress
Conduct 1x1 coaching sessions with each board member twice a semester CLP Staff — In progress
Research and educate CLP staff on best practices for conducting career coaching
AACC Director — —
Create and maintain a CLP alumni database consisting of previous CLP activities, internship companies, and current employers.
Conduct CLP internship survey each semester
Assistant Director (1)
77 student respondents —
Develop an ongoing involvement data-base for every Heavener student involved in CLP initiatives
Assistant Director (1)
Developed, launching Spring ‘14
Initial reports
developed
Coordinate database efforts with alumni affairs and the Warrington LinkedIn account
Director Beginning Spring ‘14
bio-reports submitted to alumni
affairs
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Strategic Priority: Conference PresentationsObjectives Implementation Strategies Responsible
PartiesFall 2013
Spring 2014
Fall 2014
Spring 2015
Fall 2015
Spring 2016
Target Goal
Conduct research and present findings through conference pre-sentations and research publica-tions in scholarly journals.
Submit presentation proposals for each of the following academic conferences
NASPA-FL (fall semester) CLP Staff BUMP Presentation —
NASPA Region III (summer semester) CLP Staff — WWPresentation
NASPA Annual Meeting (spring semester) Director No submission —
Leadership Educators Institute (NASPA biennial conference)
Assistant Director (1) —
Call forPrograms
July 31, 2014
LEI inDecember, 2014
— — Call forPrograms
National Undergraduate Business SchoolsSymposium
Director — —Call for
programs: Austin, TX
University of Texas
Association of Leadership Educators CLP Staff — —
International Leadership Association CLP Staff — —
Target publications for the following scholarly journals:Journal of Student Affairs Research and Practice — —
Journal of College and Character — —
Journal of Leadership Education — —
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