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© Cross-Media Innovation Center – RIT CMIC Summit 2013
CMIC Summit 2013 Chris Bondy Administrative Chair, School of Media Sciences Gannett Distinguished Professor Rochester Institute of Technology
© Cross-Media Innovation Center – RIT CMIC Summit 2013
Thanks to our CMIC Sponsors
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CMIC Platinum Sponsor CMIC Gold Sponsor
CMIC Gold Sponsor CMIC Gold Sponsor
Cross-Media Innovation Center Mission
The Cross-Media Innovation Center (CMIC) at RIT is focused on addressing the significant economic, technological, and cultural changes that impact the graphic communications industry. !Through business-relevant thought leadership, focused research, and the mindful collaboration of solution providers, service providers, students, alumni and educators. The CMIC will provide a platform to address the issues and opportunities of the cross-media communication value chain. !
© Cross-Media Innovation Center – RIT CMIC Summit 2013
Cross-Media Communications Opportunity
Promotional Publishing
Transactional Trans-Promo
(onserts)
ebooks & books on demand
(eCommerce)
Advertorials (rich content)
Acquisition,Retention, and
Customer Growth
(Loyalty, Brand, Advertising, and
Packaging)
Financial/Confidential records transaction or exchange
(Private and Secure)
Deployment of Valuable Content (Entertainment,
Educational
Cast a wider net – upstream & downstream
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Upstream Opportunities
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Strategy
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Content
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Data
Downstream Opportunities
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Deploy!
Transactional to Trans-Promo/Pub
Personal Publishing – Photo Books
Personalized Publishing Experience
Promotional to Promo-Publishing
Functional Printing – Packaging
Functional Printing – 3D Printing
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Integration Opportunities Manage content to
reach global Audiences from one
person to millions through print, Web, mobile, and social
media.!
Data,Content
Integrated MediaProduction Work!ow
Control
StrategyMobile
Web
SocialMedia
Cross-Media Communications
Value Chain
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Control
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Media Architect Data,
Content Print
Integrated MediaProduction Work!ow
Control
StrategyMobile
Web
SocialMedia
Create innovative solutions that transform and!connect traditional and emerging media.
CMIC Research Agenda and Labs Focus
– Data Analytics • Business Strategy, Behavioral, and Process
– Content Management • Collecting, Organization, Storage, and Retrieval
– Cross-Media Production • Print • Web • Mobile • Social Media
– Marking Technology • Traditional Print (offset, flexo, screen, gravure, letterpress) • Digital (electrophotography, ink jet) • Functional (3D printing, vertical markets)
– Workflow Process Management, Control, and Optimization
• Cross-media color and content fidelity across the workflow
Sample Test Question
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Thank You!
Chris Bondy Administrative Chair, School of Media Sciences
Gannett Distinguished Professor Rochester Institute of Technology
Cross-Media Innovation Center Summit 2013
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