cmid presentation 1 briefing group f3

1

Spoor3Group: F3

Tim JanssenFaysal MataichRobert SmitVictor Verweij

Cross Media Interaction Design

Cross Media Interaction Design

Introduction

Briefing, 7 steps:

• Theme• Target group• Communication goals• Brand identity• Media combinations• Proposition• Scope

Theme

• Arrival vs Departure• Story, literal or abstract

Theme Target groupCommunication goals Brand identity Media

combinationsProposition Scope

Target group

• Travellers• Design for

characteristics

Theme Target groupCommunication goals Brand identity Media

combinationsProposition Scope

Communication Goals

• Main goal: design for characteristics generates satisfaction

• Communication is the means to reach that goal

Theme Target groupCommunication goals Brand identity Media

combinationsProposition Scope

Brand identity

• Accessibility means no barriers:

• Non-commercial attitude by neutral identity

Theme Target groupCommunication goals Brand

identity

Media combinations

Proposition Scope

Media combinations

Focus on:• Internet acces NL

90%• Mobile phones

acces 91%

Theme Target groupCommunication goals Brand identity Media

combinations

Proposition Scope

Participants

Currently Used Platforms

Proposition

• Making inconvenience and change of the entire spoortunnel project more tolerable

Theme Target groupCommunication goals Brand identity Media

combinationsProposition Scope

Scope

• Continuous, no time limit.

• Design for final situation, implemented earlier

Theme Target groupCommunication goals Brand identity Media

combinationsProposition Scope

Questions?