cmos: meet generation c, your new connected customers
Post on 10-Aug-2015
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Devon Wijesinghe CEO of Insightpool @DevonWijesinghe
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Co-‐founded Insightpool in 2012, and has led the company from two to 60+ employees, acquired a Silicon Valley start-‐up, Next Principles, and is currently revoluLonizing markeLng and sales across social.
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Brian Solis Digital Analyst, Anthropologist, and
Futurist @briansolis
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Brian is an avid keynote speaker and award-‐winning author who is globally recognized as one of the most prominent thought leaders in digital transformaLon.
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@briansolis @DevonWijesinghe
Par5cipate in the Conversa5on & Ask Ques5ons on Twi?er
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Brought to you by:
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1.) The Rise of GeneraLon C & How to Gain Their AYenLon 3.) The Secrets Behind Building Customer RelaLonships
2.) The ShiZ that Needs to Take Place in Sales & MarkeLng 4.) How to Fine Tune Your Social Media to Drive BeYer Results
GEN-‐C and how to gain their a?en5on
THE RISE OF
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This is the dawn of GeneraLon C. Where “C” represents a connected society based on interests and behavior. Gen C is not an age group – IT’S A WAY OF LIFE. -‐ Brian Solis
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Connected Customers are GROWING. Tradi5onal Customers are fading away
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“This is the end of business as usual and the beginning of a more human, a more personal era of business.”
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MARKETING & SALES
The Shi[ that Needs to Take Place in
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But rather than ge\ng to know people… Why they were there, what was important to them, where value could be added Many brands simply used these social networks for selling and marke5ng.
Brands jumped on every network looking to reach social customers.
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The future of sales and marke5ng… lies in the mixing of experience design, content markeLng, UGC, and SEO.
This is the heart and soul of engagement and influence.
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CUSTOMER RELATIONSHIPS
The Secrets Behind Building
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Without understanding technology & its relaLonship with behavior, without aligning a bigger mission we are just managing businesses the way we always have.
TECHNOLOGY is merely an enabler for RELATIONSHIPS …and a powerful one at that.
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Unbundling the Cluster Funnel to Engage Customers and Build Rela5onships
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SOCIAL MEDIA How to Fine-‐Tune your
To Drive Be?er Results
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Everyday consumers trust others like them. They don’t trust execu5ves. They don’t trust Ads. But they do trust peers.
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Don’t ask for the sale on your first interac5on. Add value. Build a relaLonship.
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Q&A Thank You
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v
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Download the FREE eBook at insightpool.com
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