coca cola localization analysis china 4.15.10
Post on 14-Jun-2015
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Note emphasis on close network of
friends(Collectivism)
Traditional meal (Long Term Orientation) emphasizes close relationships with family and
friends (collectivism)
Younger Chinese value travel and ‘Global’ view
Incorporating Coke into a traditional meal setting.
‘Coke’ is a tradition
Red is the color of happiness and prosperity in China and may be used to attract good
luck
Associating with the popularity of soccer and the
World Cup Coca-Cola ‘family’ of brands re-enforces family, friends,
close ties (collectivism) Localization/Translation of product versus not
translating ‘company’
For more information please contact Doug Green (doug.green@translation-source.com)
Book reflects value of education and knowledge
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