coca cola presentaion
Post on 19-Jan-2015
8.250 Views
Preview:
DESCRIPTION
TRANSCRIPT
Coca Cola Presentation
•History• Some Interesting Facts About•Company Profile•Mission & Vision•Market Share•Marketing 4 Ps•Conclusion
Road Map
1886
Coca Cola
BORN
1891
Coca Cola’s first
BOTTLINGIn a drug store occurred
1899
The first bottling
was doneAGREEMENT
1909
400 Coca-Cola plants
were operatingBOTTLING
1930
The company started moving
GLOBALY
1960
New
BRANDSwere Introduced
1960 1996
Started Operations in
PAKISTANAll rights to
CCBPL
Some Interesting Facts About
Coca Cola
Coca-Cola was made for the cure ofheadache
and other illnesses
Sales for the first year were only
$50
Only 9servings of the soft drink were sold
each day
Now number of coke bottles sold each day
1.8 billion
is the
Coca-Colamost recognized word in
Okaythe world after
162 B 115 BIn 2012
Enterprise Value
In 2012
Total GDP
Total number of Coca-Cola Products
3,500
Number of worldwide Coke employees
150,900
Company Profile
Name The Coca Cola Company
Industries served Beverages
Geographic areas served Worldwide
Headquarters Atlanta, Georgia, U.S.
Current CEO Muhtar Kent
Revenue $ 48.01 billion (2012)
Profit $ 9.01 billion (2012)
Employees 150,900
• To refresh the world...
• To inspire moments of optimism and happiness...
• To create value and make a difference.
Mission
Vision• People: Be a great place to work where people are
inspired to be the best they can be.
• Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
• Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Vision• Planet: Be a responsible citizen that makes a
difference by helping build and support sustainable communities.
• Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
• Productivity: Be a highly effective, lean and fast-moving organization.
• Focus on the Market• Work Smart• Act Like Owners• Be the Brand
Values
Worldwide Share
Market Share in Pakistan
Pepsi ; 65%
Coca-Cola; 30%
Others; 5%
Global Competitors
•PepsiCo Inc.
•Dr Pepper
•Snapple Group, Inc.
•Unilever,
•Groupe Danone,
•Kraft Foods Inc.,
•Nestlé S.A. and others.
Some Local Competitors
Main Competitor• PepsiOther Competitors• Gourmet• Pakola
Marketing Mix 4 Ps
Product
3,500
Coca Cola has the big chain of Product line
Over Products
Price
As competition started, now Coke has shifted to
Earlier Coke used cost based pricing
competitive pricing strategy
VS
PlaceTarget Market is Entire Planet
Segmentation
Coke’s commercials basically
based on young generations.
Promotion
•Getting shelves at Eye Catching Position
•Print media
• Tv commercial
•Billboards and holdings etc
Chronology of Slogans
• 2001 life is good
• 2003 Jo Chaho Hojae Coca-Cola enjoy
• 2006 Thanda Matlab Coca-Cola
• 2007 Kha Le Pee Le Jee Le
("eat drink live")
Other Promotion Activities
Coca-Cola Concerts
Coke Ramzan Offer
Video Here
top related