coke worldcup screenings - nationally

COCA COLA FOOTBALL CARNIVAL

An Interspeed Presentation

Diamond Class

• Diamond Standard of Execution• People: minimum 15,000• A Carnival of Football, Coca-Cola,

Food and Brazil

Diamond Class

Diamond Class: Experience

The Entrance• Welcome

band party

Premises activity• Games• Food &

Beverage• Face painting• Quiz Booth• Souvenir

shop

Stage Activity• Theme

Dance• Band

Performance• Fire Spinning• On Screen

Quiz

Match Screening• Match

Screening• AV

Showicase

Diamond Class Event Flow

Diamond Class: Venue and Premises Experience

Diamond Experience: The entrance There will be a catchy entrance decorated on traditional Brazilian theme and Football world cup 2014

Diamond Experience: Games

• There will be different games for the audience like juggling, balancing and goal shot in small goal post etc.

• The games will be arranged in the stalls

• Those games will be played before the screening and in the half time

• Winner will be given gifts.

Diamond Experience: Food and Beverage

• There will be two stalls of foods and beverage in the venue to serve our audiences.

• No beverage will be allowed without coke

• All the stalls will be branded with coke theme and logo.

Diamond Experience: Souvenir Shop

There will be a souvenir shop which will be selling T shirt of different teams, footballs, trumpets, posters of start footballers etc

Diamond Experience: Face Paintings

• There will be face painting arrangement for the audiences.

• Audiences can paint their favorite country’s flag on their face.

Diamond Experience: Quiz Booth

• A quiz booth will be set up where individual can come and take a quiz card.

• If the audience can give the right answer he will be given a small gift like wrist band

Diamond Experience: Photo Booth

Photo booth for the fans

Diamond Class: Stage Experiences

Full Field Layout

Diamond Experience: Dance

A dance performance will be done based on Brazilian Samba dance

The performer will be dressed like traditional Brazilian samba carnival.

Diamond Experience: Fire Spinning A fire spinning performance will be done by professional to make the event more colorful

Diamond Experience: On Screen Quiz and Video playback

• An interactive quiz session will be arranged for the audiences.

• Quiz questions will be shown in the big screen

• Audience will sms the right answer.• The right answer will be shown in the

big screen through video play back of that particular match moment.

• Prizes will be given to the random winners.

Diamond Experience: Concerts Different star singers and bands will perform in the venue before the match to cheer up the audiences

Line up:• Fuad ( 1

show only)• Nemesis• Rupom• Mehrab• Kishore• Liza

Diamond Experience: Program Flow

Event entrance: Welcome through drum beats

Stall experiences

Samba themed dance

Fire spinning

Quiz on stage

Band show

Samba themed dance

Match screening

During the stall experiences, Avs on previous world cups, trophy tour etc will be played on screen

Match Momentum

• To engage the audiences more effectively and cheer them up we will catch the momentum of match.

• Brazilin drums and trumpets will be played during match time whenever an exciting moment will come or a goal will be given.

Audience Engagement

• To engage the audience more effectively we will find out the most creatively dressed audience and give a gift to that person.

• We will announce this activity in our pre communication before the event so that audience can dressed up creatively.

Diamond Class: Locations and Venue

• 2 location in Dhaka (Abahani Field / Kalabagan Field / Dhaka University Field / BUET Field)

• 1 in Chittagong ( Outer Stadium )• Venue will be decorated and

facilitated to serve the diamond class audiences properly.

Diamond Class: Media Communication

• To reach out our TG we will do media communication before and during match days.

• RJ Endorsement

Diamond Class: HR and Logistics

• A 15 person BP team will be deployed

• Adequate back up electricity will be provided through generators

• Rain cover will be on the LED screen• Adequate fire safety and security

measures will be taken

Gold Class

• Gold Standard of Execution• People: 1000-5000• TG: 18-25 years• Mostly Scholl, college and University

students

Gold Class

Gold Class: Experience

Gold Experience: Games

• There will be different games for the audience like Goal shot in small goal post, Football Juggling competition etc.

• The games will be arranged beside the main screen.

• Those games will be played before the screening to gather and cheer up the local crowd.

• Winner will be given gifts.

Gold Experience: Quiz Booth

• A quiz booth will be set up where individual can come and take a quiz card.

• If the audience can give the right answer he will be given a small gift like wrist band

Gold Experience: Photo Booth

Photo booth for the fans

Gold Experience: Beverage Arrangement

A coke fridge will be set up to sell beverage to the crowd

Gold Venue Setup

Gold Venue Setup

Gold Venue Setup

Gold Venue Setup

Gold Venue Options

Barisal1st Beals Park,vip Road,bsl2nd Hatem Ali College Ground,bsl3rd Barisal Staduam,bsl

Khulna1st Jatishongo Shishu Park2nd Hadiz Park3rd Golmoni Shishu Park

Rajshahi1st Satalight Town High School Field2nd Riverview High School Fild3rd City Vhabon Field

Rangpur1st Police Lines Ground2nd Stadium3rd Cricket Garden Ground

Sylhet1st Sylhet Stadium Outdoor Field2nd Sreehattra Sanskriti College3rd Sylhet Under Keene Bridge

Chittagong1st Sadinota Complex Ex Zia Complex2nd M A Aziz Stadium3rd Engineers Institution Of Bd

Cox's Bazar 1st Cox's Beez2nd Jale Park Field

Silver Class

• Silver Standard of Execution• TG: Mass People Nearby• E&D outlets, Youth Club, NGO,

Resident Association• Bottler’s Execution

Silver Class

Silver Class: Experience

Silver Experience: Brand Promoter

• We will provide brand promoter for supporting the event

Silver Experience: Beverage Support and Branding

• Free Drinks support• Branding

Thank You