colin poole, chief executive, optua louise pennell, big splash co-ordinator
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Colin Poole, Chief Executive, OptuaLouise Pennell, Big Splash Co-ordinator
Optua Leisure Service - Enabling and empowering disabled people to take part in the sport
and leisure activities of their choice.
*Access Groups * Homecare ** Advice and Advocacy ** Leisure Opportunities * * Community Transport * * Volunteering * Training *
* Supported Housing *
We are a User Led Organisation, governed by disabled people, for
disabled people. This is an important dynamic.
Who are Optua? Optua provides a wide range of services for disabled
people across Suffolk and beyond, including:
• Leisure Service
• Activity Groups
• Learning through Leisure
• Suffolk Disability Sport Academy
• Teaming Up
• Big Splash
Optua Leisure Service
• Leisure Service
• Activity Groups
• Learning through Leisure
• Suffolk Disability Sport Academy
• Teaming Up
• Big Splash
Optua Leisure Service
• Leisure Service– Cinema Club– Day trips (London Theatres,
Thursford, Duxford)– Adapted Bikes– Football– Fishing– General Leisure opportunities
Optua Leisure Service
• Leisure Service
• Activity Groups
• Learning through Leisure
• Suffolk Disability Sport Academy
• Teaming Up
• Big Splash
Optua Leisure Service
• Activity Groups– Fortnightly club– Appeals to people who enjoy
gentle activity– Carpet Bowls, yoga, pottery– Includes option of a meal– Never been more popular
Optua Leisure Service
• Leisure Service
• Activity Groups
• Learning through Leisure
• Suffolk Disability Sport Academy
• Teaming Up
• Big Splash
Optua Leisure Service
• Learning through Leisure – Short breaks service for family carers– Breaks at the time of the choice of the
carer, sort of break is the choice of the cared-for person.
– Monthly clubs– Weekenders and Midweek breaks
Optua Leisure Service
• Leisure Service
• Activity Groups
• Learning through Leisure
• Suffolk Disability Sport Academy
• Teaming Up
• Big Splash
Optua Leisure Service
• Suffolk Disability Sport Academy – Raise participation in disability
sport by improving access to it– Raise the profile of disability sport. – Support existing disability
provision.– Develop new sporting opportunities
for people with disabilities.
Optua Leisure Service
• Leisure Service
• Activity Groups
• Learning through Leisure
• Suffolk Disability Sport Academy
• Teaming Up
• Big Splash
Optua Leisure Service
• Teaming Up– Learning social and
independence skills through leisure opportunities
– 10 week programme– Builds a cohort of friends– Confidence for family
carers
Optua Leisure Service
• Leisure Service
• Activity Groups
• Learning through Leisure
• Suffolk Disability Sport Academy
• Teaming Up
• Big Splash
Optua Leisure Service
• Big Splash– Supported swimming sessions– 8 municipal pools across
Suffolk– On the timetable– Supported by volunteers in the
water
Optua Leisure Service
• Provide a product people want to spend their Personal Budget on– Active Lifestyle Survey– Demos report
• Support for carers– Temporary respite moves to regular respite and potentially to no
carer duties
• Attracts external investment– Sport and culture provides attractions to investors who do not
see social care as relevant to them.
• It is a lot cheaper than traditional day care
How we contribute to Adult Social Care
• Marketing Approach– Who is the customer:
who makes the buying decisions?• Commissioners• Disabled person and their relatives
– What do they want to buy?• Feedback
– How can we provide it to the specification?• Understand the customer – what influences their
buying decision?– How do we communicate what we do?
• Invest in PR
How do we ensure our services are commissioned?
• Access– Physical and attitudinal barriers
• Solutions– Lobby for improvements
• Access group for Suffolk
• Mid Suffolk Access Group
• East Suffolk Focus Group
• Representation on planning groups
– Commercial pressure• Buying power of disabled people
• Publicity
What are the barriers?
• Carefully– Is the local authority structure of social
care really a good seedbed for developing these services?• Great people with the skills and knowledge to do the work but…
– Hamstrung by bureaucracy, can’t get decisions made– Changing priorities and staff, particularly now– Risk averse, impact of making mistakes can be intimidating– Restricted view of the marketplace
• Signal clear intentions to the market• Decide whether you want to be a provider or purchaser
• Independent providers will respond to demand
How can we develop services together?
• What happens after 2012?– The opportunity to make big differences
on the back of London 2012 is time-
limited. • Sustainability
– Optua uses over 200 volunteers to provide services
– We use mainstream clubs to provide sporting pathways
• Paradigm shift– Enabling and empowering people, not
social care
The future of sport and culture in social care
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