collaborative consumption in the changing labour market
Post on 11-Jan-2016
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Collaborative consumption in the changing labour market
Where does this story start?
Let me introduce this guy…
The “Model T” (1908)
The first mass manufactured car
“No man making a good salary will be unable to own one”
“Evolution of Consumption”Ownership Accumulation Substitution
Access todayEconomic Technology Social
We’re moving from a world where we’re organised around ownership to one organised around access to assets
Collaborative consumption“A class of economic arrangements in which participants share access to products or services, rather than having individual ownership”
Idling Capacity + Critical Mass + High Costs
Where is the change?
Transportation Product & Apparel Hospitality Leisure
Generation Comparison. Need for new platforms.Generation Comparison – how the different generations approach their professional life.
Source: HARRIER HUMAN CAPITAL, 2013
Millenials
Shifting Collaborative Values
Collaboration Empowerment Openness
Humanness New Currency Trust between strangers
Where is the change?
Finance Labour Education & Skill Hubs
Finance: Crowd Funding
Labour: Task Economy
Aussies could be making$700m extra income• 9 out of 10 of workers want
to earn extra income in their spare time
• While 35% of Australians work full-time, over 90% want flexibility not 9 to 5
Education: Coursera
100 UNIVERSITIES IN 19 CITIES
THE LARGEST MOOC IN THE WORLD
5.5MILLION STUDENTSNEW LEARNING HUBS
Consumer Proposition
DATA
Task Casual Part-time Full-time Entrepreneurs
Helping you monetise your time
Trade PropositionHelping you grow your business by connecting you with targeted audiences.
Digital Head Hunter Media Suite
Change of business strategy to new growth areas Consumer Proposition to Trade Deliverables
C1 Employer Branding
THE THREAT COMES FROM THE PEOPLECompanies must evolve their business models to avoid becoming disintermediated by customers who connect with each other
This is not a passing trend, this is a work revolution
Thank you
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