colleges ontario july 6 presentation
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50TH ANNIVERSARY ORIENTATION SESSIONJuly 6, 2015
WELCOME.
50th Anniversary – Communication Objectives
1. Generate excitement and enthusiasm about how college education has evolved over the past 50 years.
2. Clearly communicate the value of the colleges’ contributions to Ontario.
3. Promote how much we have achieved, but more importantly, to look ahead to where colleges be in the next 50 years.
50th Anniversary – AudienceThe primary audience consists of:
• Government• College alumni• Faculty and staff from each of the 24 colleges• Potential college students• Current college students• College communities
50th Anniversary – Considerations• Creating a unified province-wide celebration of the college
system, supported with customized local participation from each of the colleges
• Being mindful of the natural fit with College Ontario’s annual Higher Education Summit and the Premier’s Awards (November), as well as Canada’s Sesquicentennial celebrations
• Establishing a legacy around the anniversary
Why Are We Here Today?1. Share the plans and ideas currently underway2. Solicit new ideas, gather input or build on existing
plans3. Open the lines of communication to ensure regular
and valuable dialogue / information sharing moving forward
Today’s ObjectivesOpening Remarks – Don Lovisa 5 minsProvincial Plans – Overview 50 minsBreak 15 mins
Feedback and Questions 30 minsUpdate on College Plans + Integrating Activities 50 minsOngoing Communications + Next Steps 15 mins
ANNIVERSARY CELEBRATION OVERVIEW
50th
OUR APPROACH
Bringing The Start of Something Amazing to Life
Social Media 101: StrategyOur Belief: People are social by natureSocial networks are strongly integrated in our daily activities prevalent
Social channels are powerful tools to reach our audiences
Our Strategy: Leverage the channels being used to:
Build awareness Provide exclusive “at-home” access to content and activities
Social Media 101: ExecutionSocial Content: Content across social networks will be created through the campaign, targeted to our audiences, and shared at the college levelLive Streaming: The modern social era allows many great activations and events to stream and reach larger audiences than those who attend liveAdaptability: Things change quickly, and we’ll need to be ready to adapt our executions as social channels emerge and disappear through 2017
Social Media 101: Which Channels Today?
Proposed Timeline of Events
2015
2016
Launch of Dedicated Websitewww.amazingstartshere.ca
50th Anniversary Video
The Gold Scholarship Award
50th Anniversary Display at the Fall 2016 College Information Sessions
2017
Digital Yearbook Campaign
The Next50 Series
Branded 50th Anniversary Email
Class of 2017 Commemorative Letter
Ontario’s College Road Trip
“Let’s Start Something Amazing” For Our Community
Higher Education Summit & Premier’s Awards
50th Anniversary Social Ecosystem
NewWebsite
Influencers
SEM Ads
Influencers
Content Calendar Example
SEE YOU IN 15 MINUTES.
Ongoing Communications and Next Steps2015 • Presidents’ Meeting (Fall): Updates communicated and cascaded to college leads• Higher Education Summit: Preliminary announcement / teaser
2015 / early 2016: • Ongoing modifications to celebration (Colleges Ontario)• Assemble committee to lead local events (Local / college level)
2016: • Full program details and engagement package to be distributed early – mid year
Ongoing: Critical updates to be communicated as required via email or follow-up meetings (if required)
Ongoing Communications and Next StepsKey Contacts: • Immediate – short-term planning and questions:
• Colleges Ontario, Rob Savage
• 2016 and beyond: • Colleges Ontario + LOFT Communications (details to be provided in
2016 Engagement Package)
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