color angels: it's not black or white
Post on 07-Sep-2014
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Color AngelsEpisode 1:
It’s Not Black and White
It’s About Color
RGB Additivebase colors
CMYK Subtractive
base colors
Color Spaces
RED
BLUEYELLOW
ORANG
E
TEL
OIV
GREEN
Assessing Your Target
Determine your target audience and define your goals
Assessing Your Target
Who is your audience?
Assessing Your Target
What colors are they use to seeing?
Assessing Your Target
Do you design to meet or challenge expectations?
Agent: ReconAsk questions & listen to answers
International Encounters
Color China Japan Egypt France U.S.A.
Happiness,Luck
Anger,Danger Death Aristocracy Danger, Stop
Heavens,clouds Villainy
Virtue,Faith, Truth
Freedom, Peace
Masculine,Corporate
HeavensFuture, Youth,
EnergyFertility, Strength Criminality Safety,Go
Birth, Wealth, Power
Grace, Nobility
Happiness,Prosperity Temporary
Cowardice,Temporary
Death, Purity Death Joy Neutrality Purity
theknot.com
AccessibilityExpanding your range
Color AccessibilityDoes color really
make a difference?
Deuteranopia
Protanopia
• Body Level One
• Body Level Two
• Body Level Three
• Body Level Four
• Body Level Five
Tritanopia
Color AccessibilityIs it a priority?
Contrast
Shades of Grey
Lethal Color Combinations
This text can be difficult to read.
This text can be difficult to read.
This text can be difficult to read.
This text can be easier to read.
This text can be difficult to read.
This text can be difficult to read.
Agent ArsenalEvery good agent has gadgets
Calibrate your monitor using ColorMunki
Choose your display type
Preparing the device - step 1
Preparing the device - step 2
Preparing the device - step 3
Place the ColorMunki Calibrator Device
Agent: AssignmentPrint or screen?
Agent: AssignmentPMS / CMYK / HEX / RGB
Agent: ResearchGetting your color on
• photographs
• nature
• magazines
• the Internet
Assignment: Research
Agent: OutfittingChoosing Your Color Palettes
• set the right mood
• create enough contrast
• create color harmony
• create enough rest points
• keep it simple
Guidelines:
Case study: SocialSignal
www.socialsignal.com314-510 West Hastings StreetVancouver, BCCanada V6B 1L8
alex@socialsignal.comSkype/AIM: awsamueltel: 604-637-6377cell: 604-726-5445
Alexandra Samuel, PhD | CEO
www.socialsignal.com
314-510 West Hastings Street
Vancouver, BC
Canada V6B 1L8
alex@socialsignal.com
Skype/AIM: awsamuel
tel: 604-637-6377
cell: 604-726-5445
Alexandra Samuel, PhD | CEO
Online community.Real-world impact.Online community.Real-world impact.
color palette
color usage
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Case Study:The Whuffie Factor
color pallete
The Whuffie Factor
Case Study:WaSP InterAct
color palette
color palette
color palette
Photo by: Glenda Sims
Photo by: Aarron Walter
Agent: DebriefingPractical tips
Save SwatchesPer Project
Resources
• Adobe Kuler
• ColorLovers
• ColorMatch
• Colorsheme
• Painter's Picker
• Color Consultant Pro
• Colorschemer
• ColorMatch Remix
• ColorMunki Design
• ColorMunki Design review
kuler.adobe.com
www.colorlovers.com
www.colormatch.dk/
www.pixy.cz/apps/barvy/index-en.html
www.oldjewelsoftware.com/ppicker
www.code-line.com/software/colorconsultantpro.html
www.colorschemer.com/online.html
color.twysted.net/
www.colormunki.com/welcome/design
veerle.duoh.com/blog/comments/colormunki_design_review/
• GrayBit
• Color Oracle
• ColorSelector
www.graybit.com
www.colororacle.cartography.ch
http://www.fujitsu.com/global/accessibility/assistance/cs/
Special Thanks to:Video Intro: Jeremy Swanger
Credits:
James ArcherMatt HarrisGeert LeyseeleChris Moeller
Richard RutterGlenda Sims Jessi TaylorAarron Walter
Thank You
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