comics are real work - dsgnday amsterdam 11/11/14
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Comics are real work
Bonny Colville-Hyde
User experience Architect
@almostexact
How do we make
great digital stuff?
User research is
Awesome.
We need to ask
people how they do
things…
…why they do them…
…and when they do
them.
…And we need to
Listen to what they
say!
Userresearch
Documenting &
communicating
Human experiences is
hard
If we don’t engage decision
makers,
we fail.
People love
Stories
People Love Comics
17,897
17,897Comic strips
50years
Peanuts, Charles Schulz
the longest story ever told by one person
Why comics?
Verbal
Non Verbal
Facial Expressions
Eye contact
Body language
Gestures
Speech
Non-Verbals &
Comics
The power of
Suggestion
Great!
I’ve booked
my train home!
“…But comics are for kids – My clients wouldn’t get it…”
Charles Schulz
The fun bit!
Basic skills:
Understanding comics
Single panel:
Strip:
Pages:
Yay! Gutters!
storytelling
? !!
!
Buy this
“…But I can’t draw…”
xkcd.com/386
Basic skills:
Drawing faces
Basic skills:
Drawing expressions
Basic skills:
Drawing figures
1. Skeleton 2. Sausages 3. Detail 4. Inking
5. Tidy up 6. Vectors 7. Colour
Basic skills:
characters
Basic skills:
Creating a comic
Planning is
REALLY
important!
Practical ways to use
comics
Pitching
Camera ShopThe
A fake brief:
… they currently have a well developed
customer base of professional
photographers…
…but they want to increase the number of
amateur photographers shopping with them.
Via the Money Saving Expert forum
Finding ideas:
• ‘Bob’ wants to buy a new compact camera.
• He’s shopped around, but has been overwhelmed
by the variety and choice of cameras.
• He doesn’t want a lot of fancy features, but he
does care about the image quality.
• He has up to £100 to spend.
• He is looking for help to make a decision.
• Bob wants to buy a new camera because his current one has broken. He wants to replace his camera before he goes on holiday.
• He has looked on several websites, but has been overwhelmed by the choice. He needs help to refine appropriate cameras into a more manageable shortlist, or even to find the best one for him.
• The site or app needs to allow him to control his searching and browsing so he can manage the volume of results. It needs to give him choice but not overwhelm him.
• He needs to be able to look at cameras based on their size (he wants it to be compact), their image quality (it needs to take nice pictures) and its price (it must be under £100).
1. Introduce Bob2. Bob’s camera has
broken
3. Bob looks for cameras
online
4. Bob gets
overwhelmed
5. Bob finds The Camera
Shop
6. Bob finds ‘The
Compact Camera’ finder
7. Bob filters compact
cameras by price and
size
8. Bob finds a camera he
is interested in
9. Bob browses photos
taken with the camera
from Flickr
10. Bob feels satisfied
and purchases the
camera
Share research(A.K.A: Bringing research to life)
Test ideas with users
Kevin CHENG, Yahoo
Develop personas
Meet ‘Denise’:
Communicate &
explore ideas
Scott McCLOUD, Google Chrome
Comic created for conceptual iOS fitness app ‘Training Buddy’
Comic created for conceptual iOS fitness app ‘Training Buddy’
Key points to
remember
engage decision makers
Speak to users as often
as possible
Plan!
Wait for ink to dry before
using an eraser
Enjoy yourself
Thank you!
@almostexact
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