comm 3p65 october 2011

Today’s Agenda Information produced by companies

Types Sources

Finding information about companies/industries Types Sources

Sakai Folder/ Where to get help

Researching a Company’s Communication

Information Produced by Companies

Types: Advertisements Mission/vision

statements Annual reports Press releases Marketing plans Strategic plans Web pages Logos internal (Intranets,

email)

Information Produced by Companies

Example sources: Corporate Websites

Mission/vision statements marketing plans/ strategic plans Annual reports (look for “investor relations”) Press releases

Social Networking Sites Facebook Twitter

3rd Party Web Sites E.g., Best Brands of the World (for company logos)

Corporate Websites

Social Networking Sites

many companies use social media to connect with

customers

Information Produced About Companies

Types: Company

profiles/overviews Articles

Academic journalsMagazinesNews

Market Research Reports

Product reviews

Information Produced About Companies

Example sources: Databases Mint US & Canada• Company/industry

overviews• News

Business Source Complete• Company/industry

profiles• Articles (academic,

trade, magazine)• Market research

reports• Product reviews

Canadian Newsstand• Canadian news

Communication & Mass Media Complete scholarly and popular

articles relating to communication

Google News Archive wealth of digitized

newspapers

Mint US & Canada

Canadian Newsstand

Business Source Complete

Review information produced BY companies can be

found…

information ABOUT companies can be found…

Emailing reports & articles can save you time and energy!

Need more help?

Library Help Desk (main floor, Library/Learning Commons) http://www.brocku.ca/library/ask-us

Monica Rettig (acting Communication Librarian) ST 1138 mrettig@brocku.ca

*Resources folder in Sakai site