commerce and the digital marketing landscape

Post on 15-Apr-2017

261 Views

Category:

Marketing

0 Downloads

Preview:

Click to see full reader

TRANSCRIPT

NAVIGATE THE COMPLEX DIGITAL MARKETING LANDSCAPE

How do you get smart on the 107 unique functional areas of digital marketing?

DIGITAL COMMERCE: ONE OF 8 KEY AREAS OF DIGITAL MARKETING

Multichannel Marketing

Marketing Management

Emerging Marketing Technology

and Trends Mobile Marketing

Social Marketing

CustomerExperience

Data-Driven Marketing

Digital Commerce

Lets isolate and get smart on Digital Commerce…

Commerce

How do you get smart on the 19 functional areas of digital commerce?

GET SMART ON DIGITAL COMMERCE

CONFIDENTIAL AND PROPRIETARY© 2014 Gartner, Inc. and/or its affiliates. All rights reserved

DigitalCommerce*

Advocacy Marketing

Content Marketing Platforms

Digital Agencies

Digital Asset Management

Digital Marketing Hub

Digital Offers

Digital Retailers

Digital WalletE-Commerce

EnablersLoyalty Marketing

Management Consultants

Mobile Apps Content Services

Mobile Commerce

Mobile Payments

Multichannel Campaign Management

Product Reviews & Reco’s

Product Search

SiteRetargeting

Social Commerce

19

110+ VENDORS

*Top investment area for marketing technology2016 CMO Spend Survey

FUNCTIONAL AREAS

Talent Techniques

top related