commercial manager account strategist sales managercriteo launches performance display 2008 desktop...

Copyright © 2015 Criteo

The future of performance marketing

Steve McMahon – Sales Manager

August 2015

Alex Baker – Commercial Manager

Charles Voyagis – Account Strategist

Copyright © 2015 Criteo 2

1 2nd in ComScore global rankings - March 2014 ComScore report2in 12 months preceding June 30, 2013

3Annual rate

7,800+ ADVERTISERS

130+ COUNTRIES

10,000+ PUBLISHERS

(Exchange & Premium)

90%RETENTION RATE3

$198b sales

transactions

analyzed in 2013

590b+ ads

served in 2013

$12bn post-click client sales generated2

924.5m internet users reached monthly1

R&D REPRESENTS

40% OF THE WORKFORCE

Copyright © 2015 Criteo

Performance Marketing

What is it?

3

Upper-Funnel-Search,

EDM, Affiliate, Display

Lower Funnel-Performance

Display (Criteo)

ROI Based

Conversion

Conversion

Affiliates

Performance

Display

EDM

Offline Search

Copyright © 2015 Criteo 4

Complexityis the

New normal

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MobileMaking the most of your growing audience

5

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Total time spent online

6

0

200

400

600

800

1000

1200

From 2010 To 2013

Bn Minutes

Source : Total U.S. Internet Usage in Minutes in may (Billions), Comscore MMX Multi-Platform,

August 2013 OR SIT AMET

Smartphone

Tablet

Desktop

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Luckily, no one

buys anything on

mobile

devicesright?

Copyright © 2015 Criteo

0%

5%

10%

15%

20%

Q12011/12

Q22011/12

Q32011/12

Q42011/12

Q12012/13

Q22012/13

Q32012/13

Q42012/13

Q12013/14

Q22013/14

Ecommerce market UK

8

Total e-retail E-retail excluding mobile Source : Capgemini Consulting – september 2013

Copyright © 2015 Criteo

Weekends are even more dramatic

9

In the AU

33% of

ecommerce sales

on Saturday

are from Mobile

devices

Copyright © 2015 Criteo 10

Historically

Mobile

marketing has

been hard for a few

reasons

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1. Complexity: Mobile is four different worlds

11

Mobile Browsing In-App

ANDROIDiOS ANDROIDiOS

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2. Lack of standards

12

You can’t do individually personalised ads on mobile devices

Generating real-time

creatives that look the same

on thousands of devices

isn’t possible

You can’t deeplink from an

ad to a specific page within

an app

No targeting No FlashNo equivalent

of a URL for apps

Copyright © 2015 Criteo 13

The world is

different now!

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Standards are emerging!

14

No FlashNo equivalent

of a URL for apps

HTML 5

Ads

Deep

linking

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Adspend is shifting to mobile

15

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

2008 2009 2010 2011 2012 2013

US

UK

DE

% digital adspend on

mobile

Copyright © 2015 Criteo

X-DeviceWhat’s it all about?

16

Copyright © 2015 Criteo

Mobile has been a journey for Criteo…

17

Full mobile

solution for

individual

devices

Criteo launches

performance

display

2008

Desktop

Criteo launches

in-app solution,

based on Ad-X

Tracking

Jan 2014

In-App

Criteo launches

full Mobile Web

solution

including iOS

April 2014

All mobile

browsers

Criteo acquires

Ad-X Tracking.

Allows in app

mobile tracking

July 2013

In-App

Criteo launches

Mobile Web for

non-iOS devices

Dec 2013

Android mobile

browsers

Copyright © 2015 Criteo

Cross device is a reality

Source:1Sophos – January 20132CMO Innovation editors – July 2014

Average # of devices per person by countryMULTI-DEVICE

USAGE IS GROWING!

USA 3.01

Canada 2.71

Germany 3.11

UK 2.71

APAC >42

By 2017, there will be 5 devices for every Internet user.

Source: Cisco VNI Global IP Traffic Forcast, 2012-2017

Copyright © 2015 Criteo

Criteo provides Cross Device at scale

Criteo leverages anonymous data from 7,000+ advertisers globally

Scale

R&D Power

Mobile leadership

Privacy

300+ dedicated R&D team

Criteo generates $1BN+ in Post Click sales on Mobile

Industry leading transparencyacross multiple devices

1 Solution

Copyright © 2015 Criteo

Cross-device deliversMore Volume & More Relevant Ads

WITHOUT CROSS DEVICE

Seen as a different user:

No additional volume

Copyright © 2015 Criteo

Cross-device deliversMore Volume & More Relevant Ads

WITH CROSS DEVICE

Seen as the same user:

x

BETTER

PREDICTION

&

RECOMMENDATION

Better

understanding

of user

behaviour

Copyright © 2015 Criteo

Our key differentiator

EXACT MATCH ONLY & AT SCALE

100% ACCURATE

Copyright © 2015 Criteo

Local Cross-device insights

Copyright © 2015 Criteo

Cross Device is working!

34% uplift in mobile and tablet sales from users

clicking on a mobile ad and then

converting on desktop (if they click on

mobile it’s attributed as a mobile sale)

21% uplift in desktop sales from users clicking on a

desktop ad and then converting on

mobile or tablet device (if they click on desktop it’s

attributed as a desktop sale)

*Data since launching Cross Device in April

Copyright © 2015 Criteo

Conclusion

25

Complexity

is the New normal

Mobile sales

are 32% today

Mobile

marketing

has caught up

Exact match

personalization

is best:

Apple and Android.

Browser and in-app.

Criteo’s cross-

device

is ready for you to engage

Copyright © 2015 Criteo

Thank you!