communicating, branding and marketing urban management: lessons from new york and belfast

Communicating, branding and marketing urban management: Lessons from New York and Belfast

Andrew BoraineCape Town Partnership

New York non-CID areas

Branding: CID Banners

The Fashion District Flatiron: 23rd St Partnership

Branding: Upgraded public squares

Laganside re-development project, Belfast

Welcome to NYC

Event marketing

Madison Square Park

Union Square Partnership

CID branding: Rubbish bins

City branding: Rubbish bins

New York City

CID branding: refuse bags

The Fashion District Times Square Alliance

Branding: CCTV

New York City Police Department

Branding: CCTV

Belfast City Centre

Enforcement signage

BelfastNew York

Enforcement: Pedestrian zones, litter

Belfast City Centre

CID branding: Security

Times Square Alliance Grand Central Partnership

CID branding: Kiosks and bus shelters

The Fashion District

CID branding: Information Centres

Times Square Alliance

Branding: Specific districts

The Fashion District, New York

Branding: Specific districts

Linen Quarter, Belfast City Centre

Branding: CID Staff

34th St Partnership Times Square Alliance

CID staff on banners

Fashion District

CID branding: Cleansing equipment and staff

Times Square Alliance

CID-branded directional signage

34th St Partnership

CID-branded directional signage

34th St Partnership

Directional Signage

Laganside, Belfast

Directional signage: Public parking

Belfast City Centre

Event marketing

Greenmarket at Union Square, 14th St

CID branded planters

34th St Partnership

CID branded planters

34th St Partnership

Hanging planters

Belfast City Centre

Public art in public places

NYC Parks Dept: Madison Square

Public art in public places

Laganside, Belfast

Street Furniture

FBI Headquarters 34th St Partnership

Temporary road closures for markets

Avenue of the Americas – Saturday afternoon

Temporary road closures for music events

Times Square: Broadway and 7th Avenue – Sunday lunchtime

CID cleaning up after event

Times Square Alliance

Wall murals

New York

Wall murals

Belfast

Communicating new developments

Wrapping of building sites

New York

Belfast

History and memory

Ground Zero, 9/11/2007