communicating the impact behind the “a” americorps branding guidelines
Post on 01-Jan-2016
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Communicating the Impact Behind the “A”
AMERICORPS BRANDING GUIDELINES
1. Reasons2. Requirements3. Resources4. Recommendations
4 R’s of Branding
By Branding Properly You Can…
Reinforce the emotional connection of your members’ efforts to AmeriCorps
Have a recognizable standard of service Illustrate the broader impact of your AmeriCorps
program, sending a clear and consistent message to raise awareness and visibility
Remind beneficiaries, elected officials and other stakeholders of the positive experiences and impact with AmeriCorps
Help your organization affiliate with something bigger Be compliant
Reasons │ Requirements │ Resources │ Recommendations
AmeriCorps Branding Requirements
As an AmeriCorps sub-grantee, you are required to verify that all digital properties, media materials, and other relevant items reflect your association with AmeriCorps. • Prominently display the standard AmeriCorps logo• Use standardized language to describe the program• Include appropriate AmeriCorps logos on all gear• Display signs or posters that feature your program
and the AmeriCorps logo at all sites
Reasons │ Requirements │ Resources │ Recommendations
2015 Terms and Conditions for AmeriCorps State and National Grants
Identification as an AmeriCorps Program or Member. The recipient shall identify the program as an AmeriCorps
program and members as AmeriCorps members.
The AmeriCorps Name and LogoAll recipient and sub-recipient websites shall clearly state
that they are an AmeriCorps recipient and shall prominently display the AmeriCorps logo. Recipients and sub-recipients shall use the AmeriCorps name and logo accordingly.
Reasons │ Requirements │ Resources │ Recommendations
AmeriCorps Branding Resources
CNCS provides AmeriCorps logos and other branded electronic materials as well as hard copy materials that can be found at pub.nationalservice.gov under the “Public outreach and education resources” section of nationalservice.gov.• Posters• Business cards• Bookmarks• Stickers• Pins
Reasons │ Requirements │ Resources │ Recommendations
E-Newsletter
Reasons │ Requirements │ Resources │ Recommendations
News Articles and Videos
Reasons │ Requirements │ Resources │ Recommendations
Who Wore It the Best?
Reasons │ Requirements │ Resources │ Recommendations
Who Shot it the Best?
Reasons │ Requirements │ Resources │ Recommendations
Action Pictures are Best!
Reasons │ Requirements │ Resources │ Recommendations
Event Signage
Reasons │ Requirements │ Resources │ Recommendations
IN CLOSING
The AmeriCorps “A” is more than a logo or a checklist bullet point; it is a symbol of tradition of service of individuals.
Branding the “A” is key to cultivating and growing the national service movement, and it takes an investment of the entire AmeriCorps community to move this message forward.
QUESTIONS?
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